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  • 1. KRAVEJERKY
    September 22nd, 2011
    Advanced Entrepreneurship
  • 2. What we thought?
  • 3. What’s Next?
    DEN Kiosk
    OAK Kiosk
    Ferry Building Retail Concept
  • 4. KRAVE CANVAS SUMMARY
    Key Activities
    • New distribution channels
    • 5. In-store demos
    • 6. Formal customer support
    service
    - Social media leverage
    Key Partners
    -Transactions: Paypal, Visa, Mastercard
    • Channel to Consumer: HSN, Safeway,
    Flash sale sites (Woot, Joss & Main, Fab)
    • Public Relations Firm - GlodowNead
    • 7. Manufacturer
    Value Prop
    • Unique package
    • 8. Quality of meat
    • 9. Health benefits of jerky (✔)
    • 10. -Snack taste (✔)
    Cust. Relations
    • Branding
    • 11. Customer education
    • 12. In-store demo
    • 13. Frequent buyer program
    Cust. Segments
    • Athletes (✔)
    • 14. Gourmet food enthusiasts
    • 15. Purposeful eaters (✔)
    • 16. Vegetarian Jerky
    - Female segment (✔)
    Cost Structure
    • Slotting Fees
    • 17. Temporary price reduction,
    Scan based discount
    • In-store demo
    • 18. $19m target market
    Key Resources
    • Direct to store delivery
    • 19. National distribution
    Channels
    • Direct to consumer – web
    • 20. Vending machines
    • 21. Specialty stores (Cost Plus)
    • 22. Supermarkets
    • 23. Krave Jerky Stores
    • 24. Kiosks
    Revenue Stream
    • $5.95
  • What did we do?
    Channels
    Analyzed Kiosk
    Researched retail concept
    Wayne Woo – VMG
    Kehe – National distributor
    Manufacturing
    Leveraged
    3 aggressive campaigns
  • 25. Key Learning's & Takeaways
    Kiosk Concept seems viable
    - Analysis requires about 70-100 bags per
    10 hour day (30 day month)
    - 7-10 bags/ hour
    Cost of travel essential concept - $12.50
    • Krave blanket, lip balm, jerky
    • 26. http://www.pinnaclepromotions.com/promotional-product/Fleece-Travel-Custom-Blanket/1066/15271/
  • SEGWAY TO CHANNEL STRATEGY
  • 27. KRAVE JERKY
    Thank-you!
    And …. try a bag of jerky today.