KRAVEJERKY<br />September 22nd, 2011<br />Advanced Entrepreneurship<br />
What we thought? <br />
What’s Next?<br />DEN Kiosk<br />OAK Kiosk<br />Ferry Building Retail Concept<br />
KRAVE CANVAS SUMMARY<br />Key Activities<br /><ul><li>New distribution channels
In-store demos
Formal customer support</li></ul>service<br />- Social media leverage<br />Key Partners<br />-Transactions: Paypal, Visa, ...
Manufacturer</li></ul>Value Prop<br /><ul><li>Unique package
Quality of meat
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  1. 1. KRAVEJERKY<br />September 22nd, 2011<br />Advanced Entrepreneurship<br />
  2. 2. What we thought? <br />
  3. 3. What’s Next?<br />DEN Kiosk<br />OAK Kiosk<br />Ferry Building Retail Concept<br />
  4. 4. KRAVE CANVAS SUMMARY<br />Key Activities<br /><ul><li>New distribution channels
  5. 5. In-store demos
  6. 6. Formal customer support</li></ul>service<br />- Social media leverage<br />Key Partners<br />-Transactions: Paypal, Visa, Mastercard<br /><ul><li>Channel to Consumer: HSN, Safeway, </li></ul>Flash sale sites (Woot, Joss & Main, Fab)<br /><ul><li>Public Relations Firm - GlodowNead
  7. 7. Manufacturer</li></ul>Value Prop<br /><ul><li>Unique package
  8. 8. Quality of meat
  9. 9. Health benefits of jerky (✔)
  10. 10. -Snack taste (✔)</li></ul>Cust. Relations<br /><ul><li>Branding
  11. 11. Customer education
  12. 12. In-store demo
  13. 13. Frequent buyer program</li></ul>Cust. Segments<br /><ul><li>Athletes (✔)
  14. 14. Gourmet food enthusiasts
  15. 15. Purposeful eaters (✔)
  16. 16. Vegetarian Jerky</li></ul>- Female segment (✔)<br />Cost Structure<br /><ul><li>Slotting Fees
  17. 17. Temporary price reduction,</li></ul>Scan based discount<br /><ul><li>In-store demo
  18. 18. $19m target market</li></ul>Key Resources<br /><ul><li> Direct to store delivery
  19. 19. National distribution</li></ul>Channels<br /><ul><li>Direct to consumer – web
  20. 20. Vending machines
  21. 21. Specialty stores (Cost Plus)
  22. 22. Supermarkets
  23. 23. Krave Jerky Stores
  24. 24. Kiosks </li></ul>Revenue Stream<br /><ul><li>$5.95</li></li></ul><li>What did we do?<br />Channels <br />Analyzed Kiosk<br />Researched retail concept<br />Wayne Woo – VMG <br />Kehe – National distributor <br />Manufacturing<br />Leveraged<br />3 aggressive campaigns<br />
  25. 25. Key Learning's & Takeaways <br />Kiosk Concept seems viable<br />- Analysis requires about 70-100 bags per <br />10 hour day (30 day month)<br />- 7-10 bags/ hour<br />Cost of travel essential concept - $12.50<br /><ul><li>Krave blanket, lip balm, jerky
  26. 26. http://www.pinnaclepromotions.com/promotional-product/Fleece-Travel-Custom-Blanket/1066/15271/</li></li></ul><li>SEGWAY TO CHANNEL STRATEGY<br />
  27. 27. KRAVE JERKY<br />Thank-you!<br />And …. try a bag of jerky today. <br />
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