Transcript of "Whole Foods Market Digital Marketing Strategy"
Whole Foods MarketBy Kristen Kawck
Overall GoalsHighest quality organic and natural productsSatisfying customersSupporting team cohesionGrowth in proﬁtsCare for local communities and environmentPromote a healthy lifestyle
ChallengesThere are not many storesMay have to drive long distancesLast year they only opened 13 new storesHigher pricesControversy involving organic products andcommunity involvement
The Whole FoodsMarket ThemeQuality for the community
Marketing Plan Social Media Facebook, Twitter, Wordpress Blog Web Marketing Google Ads, YouTube, Facebook Ads Mobile Marketing Whole Foods Market App
Social IntegrationThe blog posts with be posted to the fan pagethe website and blog will have buttons for twitterand FacebookEach account will be linked and easily navigable
Metrics of SuccessTwitter RetweetsFacebook Fan Page Likes, SharesGoogle Analytics Measure Website visits, Facebook Page visits
BudgetBudget of $60KSocial Media (labor): $10KWeb Marketing (Adwords, Facebook Ads): $20KMobile App: $20K
Results and FeedbackDepending on the results from Google Analytics, anew strategy will be developed to research thetarget market.Keywords will continually be tracked to make surewe are using these keywords in blogs.
Wrap UpHigh Quality food for lessContact by Facebook, Twitter, and Wordpress blogCan reach web page by clickable ads on GoogleAds and Facebook AdsFind the Whole Foods Market App on your phonefor updates to be sent directly to you
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