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Whole Foods MarketBy Kristen Kawck
Overall GoalsHighest quality organic and natural productsSatisfying customersSupporting team cohesionGrowth in profitsCare ...
ChallengesThere are not many storesMay have to drive long distancesLast year they only opened 13 new storesHigher pricesCo...
The Whole FoodsMarket ThemeQuality for the community
Marketing Plan Social Media   Facebook, Twitter, Wordpress Blog Web Marketing   Google Ads, YouTube, Facebook Ads Mobile M...
Social IntegrationThe blog posts with be posted to the fan pagethe website and blog will have buttons for twitterand Faceb...
Metrics of SuccessTwitter  RetweetsFacebook Fan Page  Likes, SharesGoogle Analytics  Measure Website visits, Facebook Page...
BudgetBudget of $60KSocial Media (labor): $10KWeb Marketing (Adwords, Facebook Ads): $20KMobile App: $20K
Results and FeedbackDepending on the results from Google Analytics, anew strategy will be developed to research thetarget ...
Wrap UpHigh Quality food for lessContact by Facebook, Twitter, and Wordpress blogCan reach web page by clickable ads on Go...
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Whole Foods Market Digital Marketing Strategy

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  • Transcript of "Whole Foods Market Digital Marketing Strategy"

    1. 1. Whole Foods MarketBy Kristen Kawck
    2. 2. Overall GoalsHighest quality organic and natural productsSatisfying customersSupporting team cohesionGrowth in profitsCare for local communities and environmentPromote a healthy lifestyle
    3. 3. ChallengesThere are not many storesMay have to drive long distancesLast year they only opened 13 new storesHigher pricesControversy involving organic products andcommunity involvement
    4. 4. The Whole FoodsMarket ThemeQuality for the community
    5. 5. Marketing Plan Social Media Facebook, Twitter, Wordpress Blog Web Marketing Google Ads, YouTube, Facebook Ads Mobile Marketing Whole Foods Market App
    6. 6. Social IntegrationThe blog posts with be posted to the fan pagethe website and blog will have buttons for twitterand FacebookEach account will be linked and easily navigable
    7. 7. Metrics of SuccessTwitter RetweetsFacebook Fan Page Likes, SharesGoogle Analytics Measure Website visits, Facebook Page visits
    8. 8. BudgetBudget of $60KSocial Media (labor): $10KWeb Marketing (Adwords, Facebook Ads): $20KMobile App: $20K
    9. 9. Results and FeedbackDepending on the results from Google Analytics, anew strategy will be developed to research thetarget market.Keywords will continually be tracked to make surewe are using these keywords in blogs.
    10. 10. Wrap UpHigh Quality food for lessContact by Facebook, Twitter, and Wordpress blogCan reach web page by clickable ads on GoogleAds and Facebook AdsFind the Whole Foods Market App on your phonefor updates to be sent directly to you
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