Lesson 3 - Secondary Research 1
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  • Betty Crocker case study: http://www.infinitedial.com/2007/11/whats_wrong_with_focus_groups.php Discuss the use of focus groups to reveal behaviours and motivations not readily quantifiable.
  • Betty Crocker case study: http://www.infinitedial.com/2007/11/whats_wrong_with_focus_groups.php Discuss the use of focus groups to reveal behaviours and motivations not readily quantifiable.

Lesson 3 - Secondary Research 1 Lesson 3 - Secondary Research 1 Presentation Transcript

  • Lesson 3 RESEARCH METHODS 1
    • Presentation 1: Research Focus
    • For Week 3:
    • Prepare a 5-6 minute presentation briefly explaining the topic , your focus and the research question .
    • Explain and give examples to help the audience understand.
    • Detail your sources .
    • Design PowerPoint slides .
    • Set a schedule
    • Find a researchable topic & question
    • Develop a research strategy
    • Find sources
    • Make a working bibliography
    • Evaluate and synthesize sources
    • Mine and interact with sources
    • Take steps to avoid plagiarism
    • Create a structure
    • Draft the paper
    • Revise & edit
    • Cite & Reference
    • Proofread
    • Submit
    • Set a schedule
    • Find a researchable topic & question
    • Develop a research strategy
    • Find sources
    • Make a working bibliography
    • Evaluate and synthesize sources
    • Mine and interact with sources
    • Take steps to avoid plagiarism
    • Create a structure
    • Draft the paper
    • Revise & edit
    • Cite & Reference
    • Proofread
    • Submit
    Research Process
    • Students will …
      • recognize primary and secondary approaches to research
      • identify appropriate primary and secondary research sources
      • categorize methods for primary and secondary research
      • identify quantitative and qualitative approaches to primary research
      • evaluate secondary research sources
      • explore secondary sources online
    L e arning Out c om e s
  • The searching for and gathering of information and ideas in response to a specific question The set of methods used to address a particular research problem research methodology
  • Research data that has been previously collected, analysed and published in the form of books, articles, etc. Original research to collect new raw data for a specific reason. This data is then analysed and may be published by the researcher. Society Groups Individuals Poll Survey Focus Group Interview Library Web Databases Research Approach Research Source Research Method Primary Secondary Literature review
  • Involves collecting and measuring data Often requires large data sets. For example, large numbers of people. Uses mathematical methods to analyse data Aims to achieve objective/scientific view of the subject Quantitative Involves understanding human behaviour and the reasons behind it Focus is on individuals and small groups Objectivity is not the goal , the aim is to understand one point of view, not all points of view Qualitative Primary Approaches
  • Quantitative Qualitative Primary Approaches Poll Survey Focus Group Interview Poll Survey Survey Focus Group Interview
  •  
  • New Coke Disaster
      • Photo Ethnography Study
      • Literature Review
    Questionnaire Literature Review Interview Survey
      • The combination of methods in the study of the same topic
    (Visocky & Visocky, 2009) Triangulation
      • A comprehensive investigation of material such as books and articles relating to the research topic.
    Literature review
      • Use the C.R.A.P. test:
          • Currency
          • Reliability
          • Authority
          • Purpose
    (CRAP Test 2008) Evaluating Secondary Sources
  •    *  Currency -      How recent is the information?      Are there more recent updates available?      Is it current enough for your topic? (CRAP Test 2008) Evaluating Secondary Sources
  • *  Reliability - Is content of the resource primarily opinion? Is it balanced and evidenced? Does the creator provide references or sources for data or quotations? (CRAP Test 2008) Evaluating Secondary Sources
  • *Authority - Who is the creator or author? What are his/her credentials? Is he/she an expert? Who is the published or sponsor? Are they reputable? (CRAP Test 2008) Evaluating Secondary Sources
  • *  Purpose/Point of View - Is it promotional or educational material? Are there advertisements on the website? Is this fact or opinion? Who is the intended audience? (CRAP Test 2008) Evaluating Secondary Sources
    • Evaluate Wikipedia as a research source. Think about …
    • Currency?
    • Reliability?
    • Authority?
    • Purpose?
    • Should you use it? Why/Why not?
    • Only use Wikipedia …
    • … for initial research
    • … for background
    • … as a stepping stone
    • DO NOT use it …
    • … as a source in an assignment
    • … as your only source on a topic
    • … because you’re lazy
    Internet Sources
  • Internet Sources
    • Always be wary of any one single source (in any medium — web, print, television or radio), or of multiple works that derive from a single source.
    • Where articles have references to external sources (whether online or not) read the references and check whether they really do support what the article says.
    • In most academic institutions, major references to Wikipedia, along with most encyclopedias, are unacceptable for a research paper.
    ( Wikipedia , 2011) Internet Sources
  • Internet Sources
  • Internet Sources
  • What have you l e arned?
      • There are 2 approaches to all research: primary and secondary
      • These approaches are differentiated by the sources of data used
      • The methods used in primary research depend upon the data desired
      • Quantitative methods provide general, objective, often statistical data
      • Qualitative methods provide individual, subjective data
      • Secondary data must be carefully evaluated
      • The Internet can be a rich source of secondary data if exploited wisely
  • REFERENCES Collins, H 2010, Creative Research , AVA, London. CRAP Test 2008. Retrieved 12 January 2011 from http://loex2008collaborate.pbworks.com/w/page/18686701/The-CRAP-Test Summers, J & Smith, B 2003, Communication skills handbook: how to succeed in written and oral communication , 5th edn, John Wiley & Sons, Australia. Visocky O’Grady, K & Visocky O’Grady, J 2009, A Designer’s Research Manual , Rockport, USA.
  • Exercise – Fashion Marketing / Fashion Design
    • Prepare a Research Report on Fashion Trends.
    • Key Question:
    • Only fashion giants can dictate trends.
    • In groups:
    • Part 1: Conduct secondary research (Lesson 3 - 4)
    • Lesson 3: Mindmap of ideas, preliminary internet searches
    • Lesson 4: Evaluate research sources, prepare written portion of research report
    • Part 2: Conduct primary research (Lesson 5 - 6)
    • Part 3: Submit a short report on your findings (Lesson 9)
  • Exercise – Part 1 Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)
  • Exercise – VC, IMD, Game Design
    • Prepare a Research Report
    • Key Question:
    • The idea of sexiness is the best way to market a product.
    • In groups:
    • Part 1: Conduct secondary research (Lesson 3 - 4)
    • Lesson 3: Mindmap of ideas, preliminary internet searches
    • Lesson 4: Evaluate research sources, prepare written portion of research report
    • Part 2: Conduct primary research (Lesson 5 - 6)
    • Part 3: Submit a short report on your findings (Lesson 9)
  • Exercise – Part 1 Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)
  • Exercise – Interior Design
    • Prepare a Research Report
    • Key Question:
    • An evaluation of Moshe Safdie’s design of the Marina Bay Sands.
    • In groups:
    • Part 1: Conduct secondary research (Lesson 3 - 4)
    • Lesson 3: Mindmap of ideas, preliminary internet searches
    • Lesson 4: Evaluate research sources, prepare written portion of research report
    • Part 2: Conduct primary research (Lesson 5 - 6)
    • Part 3: Submit a short report on your findings (Lesson 9)
  • Exercise – Part 1 Prepare a Research Report In groups: Part 1: Lesson 3: Create a preliminary mindmap – WH questions Divide the work – who will look at each type of source? Conduct preliminary research – each member of the group looking at different sources Lesson 4: Conduct research – each member of the group looking at different sources Prepare the Literature Review (summary of secondary research)
    • Project Step 2:
    • Presentation 2: Research Client
    • For Lesson 5:
    • Prepare a 5-6 minute presentation briefly explaining your client .
    • Clients may be commercial (e.g. IKEA), governmental (e.g. NEA) or non-governmental organisations (e.g. Greenpeace).
    • Explain how the focus relates to the client and how the research will help the client.
    • Explain and give examples to help the audience understand.
    • Detail your sources .
    • Design PowerPoint slides .
    next steps