By utilizing their rich viticulture program and agricultural school motto, “Learn By Doing,” Cal Poly is pleased to present their premiere wine release. With guidance from Baileyana Winery, students of Cal Poly have poured their heart and soul into creating the 2006 vintage.
Barbara Insel, Managing Director of Research at MKF Research in St. Helena stated, “Wine consumption is gaining among all generational segments, led by Baby Boomers, with more interest not only by women, but men and nearly all ethnic groups and regions.”
“ To promote our wines through loyal customers. If a member likes being in Club Edna and enjoys our wines and experiences that we offer, they are more likely to buy our wine and get their friends to join. Bottom line... sell more wine!”
“ Creating value for our customers and being very serious about customer service.”
“ Communication and exceeding expectations of wine quality.”
“ Customer service is key... we provide a top quality wine for an affordable price, top quality service (service with a smile) the customer is always right, knowledge of the product, and direct access of questions to the winemaker.”