Swot analysis on social media marketing

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SWOT analysis for any brand's social media marketing (SMM), Simple 8 steps that can match any brand's strength, weakness, opportunities and threats.

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Swot analysis on social media marketing

  1. 1. SWOT analysis for any brand's Social Media Marketing by, Kavi S
  2. 2. SWOT As we know, SWOT - Strengths, Weakness, Opportunities and Threats High fives and Hurrays It's alright we can fix it Make more money Hawk eyes of competitio n
  3. 3. Analysis points rule
  4. 4. Strengths 1. Consumer-centric solutions 2. Make presence in popular SM channels 3. Servicing wide range of industries 4. Create the 'Human' factor for the Brand 5. B2B customers networking can help gain B2C audience 6. Can focus on quality content over quantity 7. Broad minded approach in content creation 8. Investment and Interest over SMM
  5. 5. Weakness 1. New to SMM 2. Few followers or fans 3. Poor engagement with fans 4. Insufficient interactive content creation 5. Less creativeness or narrow minded approach in content creation 6. Low target driven focus on key user segments 7. Restrictions on employees to use social networks 8. No frontier between the brand and users
  6. 6. Opportunities 1. Create a strong loyal community 2. Target niche markets and audience 3. Connect with happy customers via social media 4. Instand support via social networks 5. Connect with the 'Mavens' 6. Inter-connect all social channels and form a closed group 7. Create viral content - esp. for Youtube 8. Run social media contests and campaigns
  7. 7. Threats 1. Just another start-up brand image 2. Brand impersonalisation 3. Mediocre engagement 4. Negative followers hurling bad comments 5. Dominating presence of competitors 6. Impression of industry incompetence 7. Time consuming campaigns 8. Insufficient funds and resources
  8. 8. Thank You

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