ADZ - 2011<br />Company Name:  Tastebuds Co. Pvt (I) Ltd.<br />Brand Name: DARKLATE<br />Tagline:  We serve the Class.<br ...
ADVERTISE  PAGE<br />
INTRODUCTION<br />Ingredients<br />Sugar, Cocoa Butter, Vegetable fat, Cream, Emulsifiers & Cocoa Mass.<br />Two Company-O...
POSITIONING STATEMENT<br />• Who you are- Businessmen <br />• What business you are in- Confectionary <br />• What people ...
TARGET AUDIENCE<br />Major cities all over India (Urban areas)<br />Royal places in cities with rich class of crowd.<br />...
MEDIA PLAN<br />Distribution<br />Promotion<br />Sales Offices(Mumbai, New Delhi, Kolkata, Chennai)<br />Blood donation ca...
MEDIA STRATEGIES<br />
CONCLUSION<br />
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Final

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Final

  1. 1. ADZ - 2011<br />Company Name: Tastebuds Co. Pvt (I) Ltd.<br />Brand Name: DARKLATE<br />Tagline: We serve the Class.<br />Variants:<br />Darklate raisins<br />Darklate almonds <br />Darklate wine<br />Darklate knockout<br />Darklate crispy<br />By- Vishal Mutha<br /> Vikas Kamathe<br /> Kavisha Nerkar<br /> Tejashree Mahashabde<br />
  2. 2. ADVERTISE PAGE<br />
  3. 3. INTRODUCTION<br />Ingredients<br />Sugar, Cocoa Butter, Vegetable fat, Cream, Emulsifiers & Cocoa Mass.<br />Two Company-Owned Manufacturing Facilities<br />1.Pune<br />2.Thane<br />Price : <br />8gm: RS.8<br />98gm: RS.90 <br />It promotes health benefits such as <br />- High chocolate Anti aging <br />- Having nutritional value<br />- It helps to reduce cholesterol from the body<br />- It contains mono unsaturated fat chocolate which protects you from heart attack which results into increase in your life expectancy<br />- It also helps in the weight loss treatment so preferred by professionals and dieters .<br />
  4. 4. POSITIONING STATEMENT<br />• Who you are- Businessmen <br />• What business you are in- Confectionary <br />• What people you serve- Age group of 18 to 30 people & 45 plus people.<br />• What is needed by the market you serve- Relief & Happiness<br />• Against whom you compete- Providing satisfactory need in the form of Chocolates.<br />• What is different about your business- More healthy Benefits<br />• What unique benefit is derived from your product or services- Relief from Tension.<br />• What emotions you want to evoke in your customers- Classy, taste<br />
  5. 5. TARGET AUDIENCE<br />Major cities all over India (Urban areas)<br />Royal places in cities with rich class of crowd.<br />Gender: Girls (19-28)<br />Occupation: Students, professionals, health conscious <br />Status symbol<br />Addiction of chocolates<br />Attracting packaging<br />Tempting good taste<br />Degree of loyalty<br />
  6. 6. MEDIA PLAN<br />Distribution<br />Promotion<br />Sales Offices(Mumbai, New Delhi, Kolkata, Chennai)<br />Blood donation camps, Children health care,<br />Educational fare, Free sampling through dieticians.<br />Malls, Supermarket, Medicals, Health centers, College canteens, Gift shops (Archies)<br />Consumers<br />Advertisements<br />Advertisement in Magazines(Femina)<br />English News paper, Television, Radio, <br />
  7. 7. MEDIA STRATEGIES<br />
  8. 8. CONCLUSION<br />
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