3. INTRODUCTION Ingredients Sugar, Cocoa Butter, Vegetable fat, Cream, Emulsifiers & Cocoa Mass. Two Company-Owned Manufacturing Facilities 1.Pune 2.Thane Price : 8gm: RS.8 98gm: RS.90 It promotes health benefits such as - High chocolate Anti aging - Having nutritional value - It helps to reduce cholesterol from the body - It contains mono unsaturated fat chocolate which protects you from heart attack which results into increase in your life expectancy - It also helps in the weight loss treatment so preferred by professionals and dieters .
4. POSITIONING STATEMENT • Who you are- Businessmen • What business you are in- Confectionary • What people you serve- Age group of 18 to 30 people & 45 plus people. • What is needed by the market you serve- Relief & Happiness • Against whom you compete- Providing satisfactory need in the form of Chocolates. • What is different about your business- More healthy Benefits • What unique benefit is derived from your product or services- Relief from Tension. • What emotions you want to evoke in your customers- Classy, taste
5. TARGET AUDIENCE Major cities all over India (Urban areas) Royal places in cities with rich class of crowd. Gender: Girls (19-28) Occupation: Students, professionals, health conscious Status symbol Addiction of chocolates Attracting packaging Tempting good taste Degree of loyalty
6. MEDIA PLAN Distribution Promotion Sales Offices(Mumbai, New Delhi, Kolkata, Chennai) Blood donation camps, Children health care, Educational fare, Free sampling through dieticians. Malls, Supermarket, Medicals, Health centers, College canteens, Gift shops (Archies) Consumers Advertisements Advertisement in Magazines(Femina) English News paper, Television, Radio,
