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Top 10 learning questions - ch3 gathering information and scanning the environment avellana

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  • 1. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment
    Ma. Katrina S. Avellana
    April 2011
    http://kavellana.blogspot.com
  • 2. 1. Marketing Information System (MIS) consists of the following except:
    2
    People
    Equipment
    Information
    Procedures
    All of the above
    http://kavellana.blogspot.com
  • 3. Marketing Information System (MIS)
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
    3
    http://kavellana.blogspot.com
  • 4. 1. Marketing Information System (MIS) consists of the following except:
    People
    Equipment
    Information
    Procedures
    All of the above
    4
    http://kavellana.blogspot.com
  • 5. 2. Information needs:
    Facts
    Probes
    Numerical Figures
    Concrete Examples
    All of the above
    5
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  • 6. Information needs probes
    6
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  • 7. Information needs probes
    • What decisions do you regularly make?
    • 8. What information is needed for these decisions?
    • 9. What information do you regularly get?
    • 10. What special studies do you periodically request?
    • 11. What information is needed but not given?
    • 12. What 4 improvements are for the present MIS?
    7
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  • 13. 2. Information needs:
    Facts
    Probes
    Numerical Figures
    Concrete Examples
    All of the above
    8
    http://kavellana.blogspot.com
  • 14. 3. What is considered Internal Records and Marketing Intelligence?
    Order-to-Payment Cycle
    Sales Information System
    Database/Warehousing/Data Mining
    Marketing Intelligence System
    All of the above
    9
    http://kavellana.blogspot.com
  • 15. Internal Records and Marketing Intelligence
    Sales Information System
    Order-to-Payment Cycle
    Marketing Intelligence System
    Databases, Warehousing, Data Mining
    10
    http://kavellana.blogspot.com
  • 16. 3. What is considered Internal Records and Marketing Intelligence?
    Order-to-Payment Cycle
    Sales Information System
    Database/Warehousing/Data Mining
    Marketing Intelligence System
    All of the above
    11
    http://kavellana.blogspot.com
  • 17. 4. What is NOT a step in improving market intelligence?
    Motivate channel members to share intelligence
    Utilize government data resources
    Collect customer feedback online
    Network externally
    None of the above
    12
    http://kavellana.blogspot.com
  • 18. Steps to Improve Marketing Intelligence
    Motivate channel members to share intelligence
    Motivate channel members to share intelligence
    Motivate channel members to share intelligence
    Motivate channel members to share intelligence
    Train Sales Force to scan for developments
    Utilize government data resources
    Utilize government data resources
    Utilize government data resources
    Utilize government data resources
    Utilize a customer advisory panel
    Collect customer feedback online
    Collect customer feedback online
    Collect customer feedback online
    Purchase information
    Network externally
    Network externally
    13
    http://kavellana.blogspot.com
  • 19. 4. What is NOT a step in improving market intelligence?
    Motivate channel members to share intelligence
    Utilize government data resources
    Collect customer feedback online
    Network externally
    None of the above
    14
    http://kavellana.blogspot.com
  • 20. 5. What is NOT a source of competitive information?
    Independent customer goods and service review forums
    Distributor of sales agent feedback sites
    Customer complaint sites
    Public blogs
    Official business website
    15
    http://kavellana.blogspot.com
  • 21. Sources of Competitive Information
    • Independent customer goods and service review forums
    • 22. Distributor of sales agent feedback sites
    • 23. Combination sites offering reviews and expert opinions
    • 24. Customer complaint sites
    • 25. Public blogs
    16
    http://kavellana.blogspot.com
  • 26. 5. What is NOT a source of competitive information?
    Independent customer goods and service review forums
    Distributor of sales agent feedback sites
    Customer complaint sites
    Public blogs
    Official business website
    17
    http://kavellana.blogspot.com
  • 27. 6. One of the emerging trends in the business sector is an increase in _____ sector activity
    Private
    Public
    Same
    International
    None of the above
    18
    http://kavellana.blogspot.com
  • 28. Some Emerging Business Trends
    • Increases in public-sector activity
    19
    http://kavellana.blogspot.com
  • 29. 6. One of the emerging trends in the business sector is an increase in _____ sector activity
    Private
    Public
    Same
    International
    None of the above
    20
    http://kavellana.blogspot.com
  • 30. 7. Another emerging trend in the business sector is visible change in _____ landscape.
    Provider
    Market
    Supplier
    Consumer
    None of the above
    21
    http://kavellana.blogspot.com
  • 31. Some Emerging Business Trends
    • Changes in consumer landscape
    22
    http://kavellana.blogspot.com
  • 32. 7. Another emerging trend in the business sector is visible change in _____ landscape.
    Provider
    Market
    Supplier
    Consumer
    None of the above
    23
    http://kavellana.blogspot.com
  • 33. 8. Which is an environmental force shaping the business landscape?
    Demographic
    Technological
    Natural
    Socio-cultural
    All of the above
    24
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  • 34. Environmental Forces Shaping the Business Landscape
    25
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  • 40. 8. Which is an environmental force shaping the business landscape?
    Demographic
    Technological
    Natural
    Socio-cultural
    All of the above
    26
    http://kavellana.blogspot.com
  • 41. 9. Which is NOT a technological aspect included in shaping the business landscape?
    Pace of change
    Opportunities for innovation
    Varying R&D budgets
    Increased regulation of change
    None of the above
    27
    http://kavellana.blogspot.com
  • 42. Environmental Forces Shaping the Business Landscape
    • Technological
    • 43. Pace of change
    • 44. Opportunities for innovation
    • 45. Varying R&D budgets
    • 46. Increased regulation of change
    28
    http://kavellana.blogspot.com
  • 47. 9. Which is NOT a technological aspect included in shaping the business landscape?
    Pace of change
    Opportunities for innovation
    Varying R&D budgets
    Increased regulation of change
    None of the above
    29
    http://kavellana.blogspot.com
  • 48. 10. Which is NOT a natural aspect included in shaping the business landscape?
    International support for scarce resources
    Shortage of raw materials
    Increased energy costs
    Anti-pollution measures
    Governmental protections
    30
    http://kavellana.blogspot.com
  • 49. Environmental Forces Shaping the Business Landscape
    • Natural
    • 50. Shortage of raw materials
    • 51. Increased energy costs
    • 52. Anti-pollution measures
    • 53. Governmental protections
    31
    http://kavellana.blogspot.com
  • 54. 10. Which is NOT a natural aspect included in shaping the business landscape?
    International support for scarce resources
    Shortage of raw materials
    Increased energy costs
    Anti-pollution measures
    Governmental protections
    32
    http://kavellana.blogspot.com
  • 55. Summary
    • Marketing Information System (MIS) is a critical tool in making major marketing decisions.
    • 56. Understanding marketing trends and factors affecting dynamic change is an essential part of management.
    33
    http://kavellana.blogspot.com
  • 57. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment
    Ma. Katrina S. Avellana
    April 2011
    http://kavellana.blogspot.com