Ch3 gathering information and scanning the environment avellana
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Ch3 gathering information and scanning the environment avellana Presentation Transcript

  • 1. TOP 2 Learning Concepts Ch 3: Gathering Information and Scanning the Environment
    Ma. Katrina S. Avellana
    April 2011
    http://kavellana.blogspot.com
  • 2. Outline of the Presentation
    2
    • What is a Marketing Information System (MIS)?
    • 3. What are some emerging trends in business?
    http://kavellana.blogspot.com
  • 4. Marketing Information System (MIS)
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
    3
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  • 5. Marketing Information System (MIS)
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
    4
    http://kavellana.blogspot.com
  • 6. Marketing Information System (MIS)
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
    5
    http://kavellana.blogspot.com
  • 7. Marketing Information System (MIS)
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
    6
    http://kavellana.blogspot.com
  • 8. Marketing Information System (MIS)
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
    7
    http://kavellana.blogspot.com
  • 9. Some Emerging Business Trends
    • Increases in public-sector activity
    8
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  • 10. Some Emerging Business Trends
    • Changes in consumer landscape
    9
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  • 11. Some Emerging Business Trends
    • Technological connectivity
    10
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  • 12. Emerging Business Trends
    • Increase in demand for natural resources
    11
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  • 13. Emerging Business Trends
    • Emergence of new global industry structures
    12
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  • 14. Emerging Business Trends
    • Ubiquitous access to information
    13
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  • 15. Summary
    • Marketing Information System (MIS) is a critical tool in making major marketing decisions.
    • 16. Understanding marketing trends and factors affecting dynamic change is an essential part of management.
    14
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  • 17. TOP 2 Learning Concepts Ch 3: Gathering Information and Scanning the Environment
    Ma. Katrina S. Avellana
    April 2011
    http://kavellana.blogspot.com