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macro and micro trends of youth in India

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this document exhibits a few macro and micro trends of Indian youth as of contemporary socio-psychological scenario...

this document exhibits a few macro and micro trends of Indian youth as of contemporary socio-psychological scenario...

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macro and micro trends of youth in India macro and micro trends of youth in India Presentation Transcript

  • I.N.D.I.A
  • SS NE IOUS SC ON OC FAK [Copyright : KSG] A term coined to state the situation where one exhibits his/her pseudo consciousness about various social, economical and ecological causes…a major trend getting popular in India… relating oneself with such cause makes him / her more “celebrated” among the macro / micro group… the consciousness can be seen as wearing a “go green” tee and dumping the plastic packets or non recyclable materials at street / beach…
  • OL CO DIIndians are becoming more Indians…the language IN food Attitude cultural heritage are getting re discovered and respected The niche groups are forming…as per the local likings The slanguage (slangs) in local dialects (hindi, marathi, gujrati, bhojpuri, bengali…) are getting more and more popular other than the conventional English counterparts… This shows that Indians are getting more confident of their OWN culture Most recently the beverage market also picked up this trend… Coke launched nimbu paani (lime water) flavor…
  • LY D UG AN RK DA Against the TRADITIONAL believe of beauty Indian youth Are taking “alternative beauty” as much cooler… The intelligence and the feel of being rebellious is building up The essence of “being beautiful”… Dark and Ugly is replacing Fair and Beautiful…
  • Some other micro trends…
  • The most popular social networking site in India was Orkut…but now The Inglodians (refer to my blog for further understanding of the categories: www.ingene.blogspot.com) are now having more stronger presence in Facebook As more and more Bharatiyas and Indians are coming in Orkut.