I.N.D.I.A

SS
NE
IOUS
SC
ON
OC
FAK [Copyright : KSG]
A term coined to state the situation where one
exhibits his/her pseudo consciousness about
various social, economical and ecological causes…a major trend
getting popular in India…
relating oneself with such cause makes him / her more “celebrated”
among the macro / micro group…
the consciousness can be seen as wearing a “go green” tee and
dumping the plastic packets or non recyclable materials at street / beach…

OL
CO
DIIndians are becoming more Indians…the language
IN food
Attitude cultural heritage are getting re discovered and respected
The niche groups are forming…as per the local likings
The slanguage (slangs) in local dialects (hindi, marathi,
gujrati, bhojpuri, bengali…) are getting more and more popular
other than the conventional English counterparts…
This shows that Indians are getting more confident
of their OWN culture
Most recently the beverage market also picked up this trend…
Coke launched nimbu paani (lime water) flavor…

LY
D UG
AN
RK
DA
Against the TRADITIONAL believe of beauty Indian youth
Are taking “alternative beauty” as much cooler…
The intelligence and the feel of being rebellious is building up
The essence of “being beautiful”…
Dark and Ugly is replacing Fair and Beautiful…

Some other micro trends…

The most popular social networking site in India was Orkut…but now
The Inglodians (refer to my blog for further understanding of the categories:
www.ingene.blogspot.com) are now having more stronger presence in Facebook
As more and more Bharatiyas and Indians are coming in Orkut.