INsightYoung'10- Trends in Tee shirts among the youth in India

2,494 views
2,395 views

Published on

This is the only RAW and REAL insight in socio-psychology of youth in India and their "attitudes" towards the tee...
1. Brand has no significant impact among the young while purchasing tee
2. Most pref. price segment is 299 (boys) and 599 (girls)...
3. The brands should focus on the "look" (graphics, text, color, material) of the tee rather than spending more money on advertising and promotion...
4. Tee and denim the essential staple in youth wardrobe

Published in: Lifestyle
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
2,494
On SlideShare
0
From Embeds
0
Number of Embeds
203
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

INsightYoung'10- Trends in Tee shirts among the youth in India

  1. 1. The one and only, original, uncontaminated, farm fresh insights of youth in India INgene INsightYoung’10 ITS TEE TIME YAAR :)) Photo courtesy Saurabh Singh www.ingene.blogspot.com
  2. 2. IF YOU ARE PLANNING TO INVEST FOR BUILDING A TEE BRAND IN TRADITIONAL “GERY HAIR” BRAND BUILDING TECHNIQUE THEN YOU BETTER POUR THAT MONEY IN SEA OR DO A CAMPFIRE WITH IT ;) IF YOUR TEE COSTS MORE THAN Rs.600 THAN U BETTER GET READY TO DIE… IF YOU ARE NOT THINKING ABOUT THE GRAPHICS AND TEXT ON YOUR TEE BUT THINKING ABOUT ADVERTISEMENTS AND PROMOTION THEN U BETTER F***OFF IF YOU THINK KEEPING YOUR CRAP TEES IN A COOL SHOWROOM WILL ATTRACT US THEN U R A ****** Photo courtesy Saurabh Singh
  3. 3. TeE tiMe  WhO caRes fOr D braNd naMe! I woNt pAy HigH for ma teE I DON’T care from wHere I BuY d tee az long az its COOL aNd TrenDy
  4. 4. www.ingene.blogspot.com INsightYoung’10 Tee time
  5. 5. www.ingene.blogspot.com INsightYoung’10 Tee time 57% 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  6. 6. www.ingene.blogspot.com INsightYoung’10 Tee time 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  7. 7. www.ingene.blogspot.com INsightYoung’10 Tee time 53% 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  8. 8. Photo courtesy Kunwar Abhishek
  9. 9. www.ingene.blogspot.com INsightYoung’10 Tee time 86% 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  10. 10. Photo courtesy Saurabh Singh
  11. 11. www.ingene.blogspot.com INsightYoung’10 Tee time 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  12. 12. www.ingene.blogspot.com INsightYoung’10 Tee time 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  13. 13. www.ingene.blogspot.com INsightYoung’10 Tee time
  14. 14. www.ingene.blogspot.com INsightYoung’10 Tee time 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  15. 15. Photo courtesy Saurabh Singh
  16. 16. www.ingene.blogspot.com INsightYoung’10 Tee time 39% 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  17. 17. www.ingene.blogspot.com INsightYoung’10 Tee time 0% 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  18. 18. www.ingene.blogspot.com INsightYoung’10 Tee time 87% 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  19. 19. www.ingene.blogspot.com INsightYoung’10 Tee time
  20. 20. www.ingene.blogspot.com INsightYoung’10 Tee time 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  21. 21. Photo courtesy Saurabh Singh
  22. 22. www.ingene.blogspot.com INsightYoung’10 Tee time 600+ selected respondents (influencers, age 14-22yrs.) covered from 3 A1 and 3 A2 Indian cities
  23. 23. Photo courtesy Saurabh Singh
  24. 24. INgene INsight publishes uncontaminated farm fresh reports which are NOT DONE by the white collars seating in the A/C room in front of their crap statistical Software… our reports are RAW and REAL…. Mr. Kaustav SenGupta is the founder of INgene, the first ever open source of youth trend insights in India. Kaustav, is the Youth trend Analyst and researching on Indian youth trend and ethnography for more than a decade, heads a research & direction team of young Indians. He regularly conducts workshop and presents papers on Indian youth trend, fashion forecasts, consumer analysis. He has derived many valued theories about the differentiations as well as unique characteristics of Indian youth from their global peers. He, a certified Six Sigma Green Belt Holder, has established the THEORY OF ADOPTED DIFFERENTIATION which defines the root of Indian youth segmentation Contact Kaustav at : kaustavsengupta@yahoo.com Photo courtesy Kunwar Abhishek
  25. 25. For more insights and survey reports Visit: www.ingene.blogspot.com

×