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INsightYoung'10- Trends in Tee shirts among the youth in India

by Kaustav Sengupta on Jan 23, 2010

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This is the only RAW and REAL insight in socio-psychology of youth in India and their "attitudes" towards the tee... ...

This is the only RAW and REAL insight in socio-psychology of youth in India and their "attitudes" towards the tee...
1. Brand has no significant impact among the young while purchasing tee
2. Most pref. price segment is 299 (boys) and 599 (girls)...
3. The brands should focus on the "look" (graphics, text, color, material) of the tee rather than spending more money on advertising and promotion...
4. Tee and denim the essential staple in youth wardrobe

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INsightYoung’10- Trends in Tee shirts among the youth in India — Presentation Transcript