INsightyoung'10- Trends in gastronomic affinities (food and beverages) - Youth in India

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First time ever, a survey report is published about the gastronomic trends (food habits) among the youth in India. The survey is done through extensive primary data collection, personal interviews of the influencers, discussion with the restaurants and cafes across the country.

The insights are path breaking!

My sincere thanks to the young team of INgene INsight.

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INsightyoung'10- Trends in gastronomic affinities (food and beverages) - Youth in India

  1. Photo courtesy Ankit Tato WhAt wE eAT wHerE we sEAt Food trends among the youth in India INgene INsightyoung’10 [email_address]
  2. 82% youth in India prefers homemade food ! Most of them likes desserts than main meal and snacks … “ Give me a dessert and I will eat it in dinner” Most of them loves spicy food . prefers to eat at home rather than seating at restaurant (hates unprofessional services…bad dishes…and crap bills) Cold drinks (Pepsi is cool!) and hot coffee (Café Coffee day etc.) are more in demand than fresh juice or ice tea / coffee. 52% likes to have beverage while having food… Majority of them like to have food with their hands (not with spoon & fork). 46% like to have their food in semi hot form. ALL LOVES CHOCOLATE!
  3. Chicken tanduri is the most voted non veg dish… biriyani is also the fav.
  4. Homemade vs “ordered from restaurant” which food you love most? Home made or ordered from restaurant Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
  5. Where you are most comfortable to have food? At home…or restaurants? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
  6. Eating with hands vs spoon & fork… Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
  7. Eating with HAND is most popular among youth in India
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  9.  
  10. Which one you love most…? A meal…snacks…or just the desserts? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years ) snacks
  11. Do you love spicy or…non spicy dishes? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
  12. Most of the youth in India loves SPICY !
  13. Hot…cold…or semi hot ? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
  14. Hot coffee? Cold coffee? Fresh juices or cold drinks? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
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  16. Source: http://farm1.static.flickr.com/5/10529489_e83a54caa4.jpg
  17. Most popular alcoholic drinks are Beer (Kingfisher) and Vodka (Smirnoff)
  18. Source: http://www.hillyclothing.co.uk/custom_images/beer-shop.gif
  19. Photo courtesy Christopher John
  20. Do u drink beverages while having food? Source: INgene primary data survey (822 respondents in three A1 cities & two A2 cities in the age group of 14 to 22years )
  21. Many youth in India loves to take beverages along with the food
  22. Here’s another survey report from OUTLOOK, India It states that DOSA is the most popular food among oldies…
  23. Source: Outlook – The Weekly Newsmagazine- January 11, 2010
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  25. Source: Outlook – The Weekly Newsmagazine- January 11, 2010
  26. Source: Outlook – The Weekly Newsmagazine- January 11, 2010
  27. Source: Outlook – The Weekly Newsmagazine- January 11, 2010
  28. Source: Outlook – The Weekly Newsmagazine- January 11, 2010
  29. Source: Outlook – The Weekly Newsmagazine- January 11, 2010
  30. For more insights and survey reports Visit: www.ingene.blogspot.com

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