Social Media – A Marketing PerspectiveU of A, March 2012
The world is now blue!Source: http://vincos.it/world-map-of-social-networks/   2
Some key social media milestones....TheGlobe.com    1994       1996   1999   1997   2002   2003   2004   2006   2007   201...
Social media connects            Breaks down the borders...            Breaks within..            Everything is everybodys...
The Arab Spring    Did it replace the need for a central    leader?    Impossible to control or shut down?    It may not n...
Social Media inMarketing why ??
Computers were meant to improveproductivity... And then...Somebody invented Internet!!!        Worse still somebody create...
It is everywhere!Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute ...
If you are online.. You must be on...Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online ...
The rise of the social empireSource : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketin...
Facebook all the way..Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Insti...
No wonder the $$ start pouring                                          455$M                                             ...
Some who havedone it well...                  13
They have done the basics...     Reach         Engage      Convert                                         14
Paranormal Activity  Empower Celebrity premiere parties were held around 13 college campuses to raise interest Horror fans...
Diesel  Connect with the real experience                                     16
Smirnoff  Its all about sharing                          17
So how is the futurelooking like...                       18
News can spread faster than ever imagined..     Kony 2012 – 80 million views in 10 days                                   ...
A potentially $50 billion industrySource : comScore Media Matrix, October 2011. comScore State of Social Media, Online Mar...
But its still underusedSource : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Inst...
What’s in it forYOU...                   22
How am I doing?      Define              Measure              Improve  •Define what you want – What is your goal - Remembe...
Some simple but effective tools...      Facebook Analytics      Topsy      Youtube Insights      Tweetstats      Crowdboos...
Remember social media is a mean to an end...     •Be human, Be a good listener     •Engage your audience     •Avoid the no...
Social Media – A Marketing PerspectiveU of A, March 2012                                         26
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Social media 26 03 12

  1. 1. Social Media – A Marketing PerspectiveU of A, March 2012
  2. 2. The world is now blue!Source: http://vincos.it/world-map-of-social-networks/ 2
  3. 3. Some key social media milestones....TheGlobe.com 1994 1996 1999 1997 2002 2003 2004 2006 2007 2011 3
  4. 4. Social media connects Breaks down the borders... Breaks within.. Everything is everybodys business...Source: http://socialmediatoday.com/david-amerland/344152/how-social-media-changing-world 4
  5. 5. The Arab Spring Did it replace the need for a central leader? Impossible to control or shut down? It may not necessarily have a definite political theme?Picture Source: http://www.slideshare.net/thomscotch/role-of-social-media-in-tunisian-and-egyptian-uprisings 5
  6. 6. Social Media inMarketing why ??
  7. 7. Computers were meant to improveproductivity... And then...Somebody invented Internet!!! Worse still somebody created social media!!! 7
  8. 8. It is everywhere!Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 8
  9. 9. If you are online.. You must be on...Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 9
  10. 10. The rise of the social empireSource : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 10
  11. 11. Facebook all the way..Source : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 11
  12. 12. No wonder the $$ start pouring 455$M 2,4$B 400$M 2,1$B IAB Canada : Canadian Internet publisher’s revenues 1998-2011 (in millions of dollars) +16% estimated 2009 to 2010 +15% projected 2010 to 2011Sources : 1998-2001 : IABC & PwC, 2002-2009 : IABC & Ernst & Young, 2010-2010 : eMarketer, 2011 : PwC eMarketer 12
  13. 13. Some who havedone it well... 13
  14. 14. They have done the basics... Reach Engage Convert 14
  15. 15. Paranormal Activity Empower Celebrity premiere parties were held around 13 college campuses to raise interest Horror fans were taped watching the film to show their reactions Promo clips and fan reactions were posted on many social networking sites The Twitter campaign released new info during Twitter’s slowest hours- 2-6 AM 15
  16. 16. Diesel Connect with the real experience 16
  17. 17. Smirnoff Its all about sharing 17
  18. 18. So how is the futurelooking like... 18
  19. 19. News can spread faster than ever imagined.. Kony 2012 – 80 million views in 10 days 19
  20. 20. A potentially $50 billion industrySource : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 20
  21. 21. But its still underusedSource : comScore Media Matrix, October 2011. comScore State of Social Media, Online Marketing Institute London. 21
  22. 22. What’s in it forYOU... 22
  23. 23. How am I doing? Define Measure Improve •Define what you want – What is your goal - Remember why you started this in the first place •Try to measure what you are trying to do – if not hard metrics at least soft metrics •Assess and re assess what you are doing 23
  24. 24. Some simple but effective tools... Facebook Analytics Topsy Youtube Insights Tweetstats Crowdbooster Kloutscore Social mention – the Google alert for social media Google analytics / Stat counter – for blog counts 24
  25. 25. Remember social media is a mean to an end... •Be human, Be a good listener •Engage your audience •Avoid the noise •Remember the purpose of the specific medium and act accordingly •Internet has a stronger memory than elephants 25
  26. 26. Social Media – A Marketing PerspectiveU of A, March 2012 26

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