Marketing Using Google Adwords - Introdcution
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Marketing Using Google Adwords - Introdcution

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Learn how you can market your products and services online using Google Adwords. Google Adwords is a PPC (Pay Per Click) program which gives better ROI and improves your sales online. This ...

Learn how you can market your products and services online using Google Adwords. Google Adwords is a PPC (Pay Per Click) program which gives better ROI and improves your sales online. This presentation was given on 1st September, 2013 with #GBGAhmedabad conference.

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Marketing Using Google Adwords - Introdcution Presentation Transcript

  • 1. Marketing Using Google Adwords By
  • 2. About Me • E-Entreprenuer • Digital Marketing Consultant • E-commerce Fanatic • Google Adwords Certified • #PPCRockstar
  • 3. Today’s Topics • Google Adwords Facts & Figures • Introduction to Google Adwords • Keyword Research • Campaign Setup • Adwords Extensions • Landing Page Optimization • Is It Profitable?
  • 4. Adwords Facts & Figures • Adwords was launched in 2000 • Main Source of Google’s Overall Revenue (97%) • Google's total advertising revenues were USD $42.5 billion in 2012, expected to grow by 18% in 2013. • Businesses make an average of $2 in revenue for every $1 they spend on AdWords. • As of Spring 2011, Google had over 1.2 million businesses advertising on its search network • 89% of the traffic generated by search ads is not replaced by organic clicks when ads are paused. • Google display campaigns reach 80% of global internet users.
  • 5. Introduction To Adwords • Quick Turnaround • Larger Reach • Flexible & Less Risk • Cost Effective • Better Control
  • 6. Keyword Research • Keyword Planner • Know Your Audience • Keyword Selection according to the business • Start with few keywords • Keyword Matching Options – Broad Match (PPC Management) – Phrase Match (“PPC Management”) – Exact Match ([PPC Management]) – Negative Match (-free) • Keyword Monitoring & Elimination
  • 7. Campaign Setup
  • 8. Ad Copy Writing Tips • Good Ads = Higher Quality Score = Lower CPC • Include the Main Keyword in the Ad’s Headline • Use DKI (Dynamic Keyword Insertion) • Include Special Offers, Discounts in Description • Include Prices in Description • Choose a Relevant Call-to-Action • Make Display URL Relevant
  • 9. Adwords Extensions • Sitelink Extension • Call Extension • Location Extension • Reviews Extension • Google+ Extension
  • 10. Landing Page Optimization • Relevancy is the key • Keep it clean and simple • Use multiple call to action • Don’t use popup or pop under ads • Keyword rich text copy • Test multiple landing pages • Use trust and security seals • Meet the objective of the campaign
  • 11. Is It Profitable? $1,000 initial investment in AdWords $1.00 CPC ≥ 1,000 clicks 10% conversion rate = 100 sales Average sale = $100 $1K investment returns $10K in sales Reinvest profits, increase budget
  • 12. Questions??
  • 13. Thank You Connect With Me: Blog: www.shahkaushal.com Web: www.ppcxpert.com Twitter: http://twitter.com/kaushalshah Facebook: http://www.facebook.com/kaushalshah Linkedin: http://www.linkedin.com/in/kaushalshah82 E-Commerce: www.ahmedabadgiftshop.com www.oomphnmore.in