Paper: 8 The Cultural Studies
Student’s Name: Kaushal Desai
Class: M.A. English
Roll No. : 13
Submitted To: Department of English
• The term “postmodernism” first
entered the philosophical lexicon
in 1979, with the publication of
The Postmodern Condition by Jean-
• It’s a reaction against the
philosophical assumptions, values,
and intellectual worldview of the
modern period of western history.
• Postmodernism questions
everything rationalist European
philosophy held to be true.
• An economy that operates by voluntary exchange
in a free market and is not planned or controlled by a
central authority; a capitalistic economy.
• A capitalist system typified by trade monopolies
in the hands of a few people.
• Consumer capitalism is a term that has been continually redefined
since its introduction into popular culture in the 1920s as the public
relations industry became ubiquitous, and used techniques derived
from psychology and sociology to mass market consumer goods.
Most commonly, this term refers to the idea that consumption drives
the capitalist economy through corporate manipulation of the
consumer to purchase (and continue purchasing) material goods.
Influences Of Postmodernism
• “Real” object
• Disparate fragmentary experiences and images
• It is cultural activities or commercial products reflecting,
to, or aimed at the tastes of the general masses of people.
• There are four main types of popular culture analyses :
• Production analysis
• Textual analysis
• Audience analysis
• Historical analysis