Training All Staff To Become School Ambassadors (2)
TEAM UP ProjectTraining all staff to become school ambassadors<br />Presented by Nicole Kaufman<br />1<br />
2<br />District Strategic Plan-Strategy #1<br />We will reignite the community’s passion and commitment for our schools in order to build a world-class school system.<br />
Research - TEAM UP for Oregon Public Schools<br />A partnership of seven statewide education associations<br />A key to improving public perception of Oregon schools is to improve what internal groups – employees- say publicly about schools.<br />3<br />
4<br />RESEARCH <br />What does the public want to know about our schools?<br />
Employees have various education levels and length of employment.
Licensed and classified staff are represented by Unions.</li></li></ul><li>Communication<br /><ul><li>Scheduled and conducted surveys and training sessions for each location to be held September –May.
Administered online survey to each site 1-2 weeks prior to training. Analyzed and compiled summary data prior to training.
Met with staff at their school/department sites for training.
Collected additional data from meetings. </li></ul>8<br />
Evaluation of TEAM UP Project<br />Most staff believe:<br /><ul><li> They are “key communicators” and their role affects public </li></ul> perception.<br /><ul><li> Our schools are succeeding.
They are well-informed about the schools.</li></ul>Staff need more information about: <br /><ul><li> Students participating in community service activities.
Examples of parent and community involvement in the </li></ul> schools.<br /><ul><li> The District’s budget and fiscal responsibility.</li></ul>9<br />
Results<br /><ul><li>Communications Department received a noticeable increase in requests for press releases, story ideas and information regarding school news and announcements throughout the year.
Principals requested assistance in developing public relations plans and key messages for their individual schools. </li></ul>10<br />