This presentation was given at the Kauai Health & Wellness Association Expo in 2007. The presentation was designed to guide and inform expo participants on the basics of building an effective web
This presentation was given at the Kauai Health & Wellness Association Expo in 2007. The presentation was designed to guide and inform expo participants on the basics of building an effective web presence.
Directories rank well with the search engines as they are considered to be a resource. A link pointing to your site from a directory is typically given more weight than other links.
Do your own directory submissions or pay a directory submission service. Suggested services include ProfitChoice.com or DirectoriezSubmission.com
Find directories by doing searches on your field or topic For example a search for “health and wellness directory” will provide a list of directories on this subject. Submit your website to the appropriate category and be sure to include your keywords in the title.
Has your business been Yelped? Yelp.com is just one of many social media sites that provide opportunities for people to share their experiences and reviews of businesses, stores, restaurants and more online.
By monitoring what is being said on Social Media sites about your business you can find out what you are doing well and what needs improvement.
Customers might not be filling out your comment cards but they very well may be talking about you on Yelp.com or on any number of other social media sites.
Stay informed on how your business is being received. Do a Google search for your business to find out what people are saying.
Website Grader - Measure the marketing effectiveness of your website. ( http:// www.websitegrader.com / )
Keyword Research –
www.KeywordDiscovery.com or www.KeywordTracker.com .
Google’s Site Maps & Webmaster Tools
A great way to make sure that Google knows about all the pages of your website. Google’s Webmaster tools offer you insight into how Google looks at your site including how many pages are indexed, how many links it sees and if there are any crawling errors.
Google Analytics A free software used to collect data about your website’s traffic and performance. Find how many visitors you had, where they came from and what searches they used to find you.
Yahoo! Site Explorer
Similar to Google’s Webmaster Tools, Explorer offers valuable information about your site.