Annual Strategic Planning Process
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Annual Strategic Planning Process

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Strategic Planning Process

Strategic Planning Process

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  • 1. Annual Strategic Planning Process Trend Analysis External & Internal Department heads Should develop Trend Analysis
    • Off Site
    • Workshop
    • Present Trend Analysis
    • Develop:
    • Key Business
    • Implications
    • SWOT
    • Strategic Plan
    • Action Plan
    • Development
    • By Department
    • Marketing
    • Sales
    • IT
    • Manufacturing
    • Logistics
    • HR
    Present Plans For Approval Brand plans roll up Into Marketing plan 2 weeks 2 days 3 weeks 2 days
  • 2. Annual Planning and Tracking Process Annual Strategic Planning Measurement Tracking Annual Brand Planning Ongoing Analysis
  • 3. Strategic Planning Process External Trends: competition, industry, regulatory, channels, etc. Internal Analysis: department situation assessment Key Business Implications SWOT Strategic Objectives: 5 years Company Action Plan & Brand Plans Measurement Tracking