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Product Development in Startup
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Product Development in Startup

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4 steps of a product development lifecycle in startup

4 steps of a product development lifecycle in startup

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Product Development in Startup Product Development in Startup Presentation Transcript

  • PRODUCT DEVELOPMENT IN STARTUP2013
  • - CONFIDENTIAL -@KATZBOAZBOAZ@BIZZABO.COM
  • - CONFIDENTIAL - 24BUILDERENTREPRENEURBUSINESSENTREPRENEURWHATARE YOU?
  • - CONFIDENTIAL - 24PRODUCTBUILDERENTREPRENEURBUSINESSENTREPRENEURWHATARE YOU?MARKET REVENUE
  • - CONFIDENTIAL - 24THE STARTUP STAGES1PROBLEM/SOLUTION FITAKATHE PAIN2PRODUCT/MARKET FITUNIT LEVEL3BUSINESS FITREVENUE4SCALE SCALESCALE
  • - CONFIDENTIAL - 24PROBLEM/SOLUTION FITTalk to customers, not to your friends.Sell what you don’t have. Sell it again.DROPBOX CASEhttps://news.ycombinator.com/item?id=8863
  • - CONFIDENTIAL - 24PRODUCT/MARKET FITWhere most startups failsBEFORE FIT AFTER FITWho is your customerIterate, pivot, learnBurn as little as you canBuild only what you MUSTBuild sales, marketingGrow the teamGet big, FASTBuild only what you MUST
  • - CONFIDENTIAL - 22WHAT WE DID WRONG?A lot and still do.Listen to your users, validate with numbersYou are not the avg. userEarly adopter are not the market.Release early, but release well.Mobile first, Web second.
  • - CONFIDENTIAL - 22TIPS THAT WORKED FOR US..Be nice, help others.Do not make the same mistake twice.You are the product.Test your true market.Users do not come from TechCrunchTalk with your co-founders.
  • - CONFIDENTIAL -