Facebook vs. Odnoklassniki in         Armenia
Average age    30.2                                29.92   n = 241                     n = 38Odnoklassniki                ...
Distribution of SNS users per region             Odnoklassniki n = 241           Facebook n = 38       8247               ...
Gender distribution                                        men   womenFacebook                 n = 38   37                ...
Facebook users on average                                                     Differenceshave some university             ...
Average hours online per day                                                 6.03    3.43   n = 241                       ...
Primary means of accessing the Internet                                       pc internet   phone   bothFacebook          ...
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Facebookodnoklassniki

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Facebookodnoklassniki

  1. 1. Facebook vs. Odnoklassniki in Armenia
  2. 2. Average age 30.2 29.92 n = 241 n = 38Odnoklassniki Facebook
  3. 3. Distribution of SNS users per region Odnoklassniki n = 241 Facebook n = 38 8247 39 18 15 0 Yerevan Urban Rural
  4. 4. Gender distribution men womenFacebook n = 38 37 63Odnoklassniki n = 241 43 57
  5. 5. Facebook users on average Differenceshave some university Odnoklassniki n = 241 Facebook n = 38education, Odnoklassnikiusers have a high schooleducation. 5.53 Not significantly different Facebook users are Russian language skill. Facebook users are significantly better English significantly wealthier than speakers – at a high Odnoklassniki 4.54 4.53 intermediate level. users, Facebook users can 4.37 4.32 afford some appliances and all food and clothes. Odnoklassniki users can only afford food and clothing. 3.37 3.25 2.77 average education average russian average english MD
  6. 6. Average hours online per day 6.03 3.43 n = 241 n = 38Odnoklassniki Facebook
  7. 7. Primary means of accessing the Internet pc internet phone bothFacebook n = 38 79 0 21Odnoklassniki n = 241 62 24 14
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