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Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
Qlick social networking strategy
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Qlick social networking strategy

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Qlick offers Social media management for businesses in Mexico, the United States and Canada. Depending on your objectives we can structure a plan to fit your needs. …

Qlick offers Social media management for businesses in Mexico, the United States and Canada. Depending on your objectives we can structure a plan to fit your needs.

We also have worked as an outsourced service for branding and marketing companies so they can provide this service for their clients.

Email us for more information at hola@qlick.com.mx

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  • 1. Positioning your brandthrough Social MediaStrategy 70% of 1000 businesses polled declared they have no strategy for social media. Hubspot 2010
  • 2. QLICK – Social Media Strategy www.qlick.com.mx The internet is no longer about your website ranking but about your Brand ranking. A clearly defined brand strategy and positioning, tone of voice and key messages are crucial to ensuring your online brand supports the offline brand and marketing strategy. Making all these elements work in unison will increase sales by enhancing your conversion rate.
  • 3. QLICK – Social Media Strategy www.qlick.com.mx The internet is an evolving opportunity Social media now lets people use the internet on their own individual terms. Businesses need to follow their customers because customers are driving the conversations.... Nearly every business has begun some sort of social web campaign, and as more and more brands go social….. there will be a lot of noise clogging up social airwaves, your Competitive advantage will be a coherent brand strategy.
  • 4. QLICK – Social Media Strategy www.qlick.com.mx The changing face of brand communications What Channel Drives the Most Business Value Other Mobile Marketing Email Marketing Company Blog Social Media Marketing Cold Calling/Telemarketing Radio/TV Advertising Offline Display Advertising Online Advertising Tradeshows Direct Mail Paid Search Organic Search (SEO) 0% 5% 10% 15% 20% 25% 30% 35% 40% 45%In the next 3 years, the experts predict that social media will start to drive more business valuethan search engine optimization (SEO).
  • 5. What does the social web look like? “Marketing in a social media world means communicating your messages while competing with a billion other channels for attention. At any given time, you dont know where your potential customers are or what they might see.” - Jeremy Epstein 6
  • 6. QLICK – Social Media Strategy www.qlick.com.mx What is the Social Web? The Social Web = Social Media + Social Networking Social Media online Social Networking, it’s about communications where fluidly sharing, collaboration and and flexibly shift the role of engagement, not audience and author. broadcasting. If the people in your networks Various software and are NOT engaging with platforms exits that allow you, then you are simply non-tech people enter the broadcasting. conversation. Effective social media marketing relies on relevancy, engagement and maintaining a dialog with customers rather than monologue.
  • 7. QLICK – Social Media Strategy www.qlick.com.mxHow does the social web support my brand strategy and improve SEO?Inbound marketing: Links + Content (keywords) + Social media= Search engine success (SEO) "Search is about figuring out what people are looking for when they enter keywords into their favorite search engine. Social media is what people are actually saying to each other; theyre telling us what theyre looking for...." - Norm Elrod 8
  • 8. QLICK – Social Media Strategy www.qlick.com.mx What does a social web strategy look like? Brand positioning: www.me.com is the signature you leave wherever you go on line and the road map for how to find you. 10
  • 9. QLICK – Social Media Strategy www.qlick.com.mx How do I know where to start? Marketing with social media is based on finding where your audience spends its time interacting and sharing content related to your industry or product. (Hubspot 2009 – 2010 study )
  • 10. QLICK – Social Media Strategy www.qlick.com.mx 3 steps to leadership: 1. Identify where the conversation is taking place. 2. Get involved. 3. Drive the conversation.
  • 11. How do I use the different social roles to drive the conversation and what are the benefits? Social networking: Social Media creating Social Media sharing Directories: In case you Lets talk about real estate content: I have something content: Look what else I need my information Im interesting to teach you found out about real estate listed .... about Real estateBenefits: direct interaction Benefits: google search + Benefits: google search + Benefits: google search + google search + social social search + set myself as social search + set my self boost + one more way yoursearch an authority as an authority name will surface on lineExample sites: Example sites: my Example sites: another Example sites:Facebook, Twitter blog, digg, google buzz, persons blog, digg, google Ebay, wiki addresses buzzAnswers the question, Why Me? Because....Wow you really must know about Real Estate.
  • 12. QLICK – Social Media Strategy www.qlick.com.mx How often should your messages be seen on the social web? - Minimum: 3 times a week (depending on site types) - Optimum: Multiple times daily (depending on site types) Many Social networks work on algorhythms aimilar to SEO for websites. Relevent and original content + frequency + engaged followers = improved ranking, greater reach, more brand difsion
  • 13. QLICK – Social Media Strategy www.qlick.com.mx What can Qlick do for me?Tech predictors say: In 2011 Content is King and Speed-to-publish is Queen… We help you develop a strategy for getting your brand to stand out on the social web and be the first to do it.
  • 14. QLICK – Social Media Strategy www.qlick.com.mx Why qlick? The social web is evolving at breakneck speed so that it has to be relearned daily in order to keep with new technologies and trends. What people thought they knew about it in 2010 is almost certainly obsolete in 2011. We at Qlick have a proven track record in helping our clients find their audience, reach them on the networks or portals where they Interact and promote their brand in ways that reinforce their brand positioning and are sensitive to the needs and norms of the networks we use We learned how well this media worked by using it intensely for our own portal. Our team increased our global ranking from 0 in July 2010 to being ranked 400,000 world wide and number 8,000 in Mexico simply by promoting our brand messages through social media. We have become experts by exploiting all the facets of social web available today.
  • 15. For more information: Products offered by Qlick:Paseo de la Marina Norte S/N Local-7,Marina VallartaPuerto Vallarta, Jal. C.P. 48335 - Social Media management & consulting.Tel. +52 (322) 209-1799 -Distributors for SAT certified “Electronic01 800 00 QLICK (75425) Facturas”.From the USA direct dial:510 488 4425 -National B2B supplier directory &hola@qlick.com.mx software in Mexico.Follow us on: /kqlick /qlickdirect /factuqlick

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