Katy Lindemann - Metaphwoar! - Why great planning is like cooking

CONFESSION: I AM A CRAP COOK

1. WHO / WHY / HOW BEFORE WHAT

2. YOU DON’T NEED TO SLAVISHLY FOLLOW THE RECIPE

EXPERIMENT TO FIND YOUR OWN STYLE. TRY THINGS OUT.

3. LOOK FOR INSPIRATION IN DIFFERENT PLACES

WONDER & WANDER FIND POSSIBILITY

“ THE WAY TO BE INTERESTING IS TO BE INTERESTED. YOU’VE GOT TO FIND WHAT’S INTERESTING IN EVERYTHING, YOU’VE GOT TO BE GOOD AT NOTICING THINGS, YOU’VE GOT TO BE GOOD AT LISTENING. IF YOU FIND PEOPLE (AND THINGS) INTERESTING, THEY’LL FIND YOU INTERESTING.” RUSSELL DAVIES

4. GET STUCK IN

5. SOMETIMES THINGS GO WRONG…

KATY LINDEMANN www.katylindemann.com [email_address] @katylindemann

CREDITS 2) http://www.weshallsee.co.uk 3) http://www.takomapark.info/library/books/archives/000897.html 5) http://www.flickr.com/photos/drachmann/327122302/ 7) & 8) Keller & Kohl - Strategic Brand Management - Building, Measuring, and Managing Brand Equity book 9) BrandZ 10) John Grant - The Brand Innovation Manifesto 11) http://www.kevinward.com 12) http://www.namestormers.com 13) Brand Science 14) PHD 15) Naked Communications 16) Mediacom 17) OMD 18) http://www.wired.co.uk 20) http://www.flickr.com/photos/jamesjordan/3070534443/ 21) http://russelldavies.typepad.com/planning/2006/11/how_to_be_inter.html 22) http://www.messychefs.co.uk/ 23) http://www.flickr.com/photos/quinnanya/5098334137/ 24) http://bestofepicfail.com 26) http://www.flickr.com/photos/spam/3355834452/ 27) http://www.flickr.com/photos/thetruthabout/2668888527/ 28) http://www.flickr.com/photos/gi/304120801/

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Katy Lindemann - Metaphwoar! - Why great planning is like cooking

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