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Evaluation - Question 1
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  • 1. Katy Lewis
  • 2. My music video uses many different forms and conventions of real media products. Later I will explain how. After thorough research into music videos I noticed some frequent and effective features that are used in most. These are the basics and I tried to incorporate as best I could into my video. Without these techniques, my video would look unprofessional and amateur. It would look exactly like a school student had created it and nothing more, and so I tried to include as many of the following features as possible.
  • 3. The colour correction was essential on my music video as without, it looked horrendously dull and too pastel-like. This is used in almost every media product, as there is a very small chance that the exposure and colours are correct at the time of shooting. As you can see from the image below, colour correction makes everything brighter, more vibrant and more crisp. Or, in the case of some of the clips in my music video, it can make it seem darker and more grey. I used this for the clips of Ben and Kayleigh, as it was a memory, and so I wanted to use colour correction to represent this. IN WHAT WAYS DOES MY MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
  • 4. Lip synching is used in almost every music video where an actor is involved. If the person in the video is singing from their point of view, it almost certain there will be lip synching. I used this in my music video during the first verse, as was a long one and had some good shots to represent this. I made sure the shots were from as many different angles as possible so as to ensure I demonstrated that I can use match-on-action, instead of having one single shot. IN WHAT WAYS DOES MY MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
  • 5. In music videos of today, they are filled with different angles and perspectives for shots. I tried to include as many different shots as I could in my music video, though due to the nature of the video, with it not being very abstract, I could only use the basics like close ups, panning shots and still shots to convey the meaning of the music video. I included a sweeping shot in the video when the actress falls asleep, to represent her essentially ‘dreaming in the clouds’, but this shot didn’t go as well as I had planned. IN WHAT WAYS DOES MY MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS?
  • 6. Album covers and digipacks have several different conventions and codes which could be shown in different ways. They have developed over the years as being something, if not more important, than the music video itself. These are lasting impressions of the artist, being the tangible copy of work. The audience can refer back to this work and so it is very important. Also, for any new listeners of the artist, this will be the first impression. Almost a ‘shell’ for the CD – the outer wrapper for the music itself.
  • 7. I used an image of the ‘artist’ on my front cover for the digipack as I felt it was important to see her. From my research, I have noticed that Kat Nash features on a few of her album covers, and so I thought it was important to recreate this. IN WHAT WAYS DOES MY MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? In a lot of professional digipacks, the disk tray has something circular or rounded to form the base of the disk tray. I recreated this with the arcade game circle. It is bright and playful with the added connotation of the seaside, which linked in with the sand and deckchairs from the other two pannels.
  • 8. In other album covers, the name and artist are extremely clear. Unless the album cover is recognisable or iconic, or particularly attention-grabbing, the name of the album and artists will almost always be on the cover of the album. I make sure my writing was in white so it stood out from the background. IN WHAT WAYS DOES MY MEDIA PRODUCT USE, DEVELOP OR CHALLENGE FORMS AND CONVENTIONS OF REAL MEDIA PRODUCTS? I noticed that on any album cover that contains swearing or profound words, there is the parental advisory logo. I placed this at the bottom of my album cover, to make sure the album looked as professional and audience-ready as possible.
  • 9. On the back of every album cover there is a small print stating copyrights and licensing etc. After looking into other digipacks, I read the copyrights and designed one fit for Kate Nash’s album. I used the correct record label and publishing rights. I also made sure I wrote the dates correctly and used each logo for the record labels, as well as the DVD symbol and Compact Disk.