Brands – tapping into the online Buzz

They are talking about you

Share of voice

Across the sectors

Good and bad

People talk People will talk about Your advertising Your stores Your customer service Your brand Your product YOU

People will talk about

Your advertising

Your stores

Your customer service

Your brand

Your product

YOU

Online PR is … A conversation A debate A dialogue A review It can happen without you

A conversation

A debate

A dialogue

A review

It can happen without you

It can hit the headlines iPod nano Launched August iPod nano owner Matthew Peterson setup his Web site, flawedmusicplayer.com Comments came thick and fast irate customer said: "If I had done something to damage my iPod I wouldn't be as angry as I am because it would be my fault. But I haven't done anything.”

iPod nano

Launched August

iPod nano owner Matthew Peterson setup his Web site, flawedmusicplayer.com

Comments came thick and fast

Too slow… Coverage went into mainstream media BBC.co.uk The Guardian The Times Washington Post The Register Macworld etc

Coverage went into mainstream media

BBC.co.uk

The Guardian

The Times

Washington Post

The Register

Macworld

etc

Ignore it at your peril

Traditional media not dead …It is just evolving

…It is just evolving

The new publisher New niche publications Google loves them Yahoo loves them Audiences love them They are focused, targeted and relevant to the reader But available at the flick of a search engine

New niche publications

Google loves them

Yahoo loves them

Audiences love them

They are focused, targeted and relevant to the reader

But available at the flick of a search engine

An evolving internet Driven by participation Open to feedback Facilitated by technology Conversation Reflecting the active enthusiast Produced by a few and read by millions Connectedness Community

Driven by participation

Open to feedback

Facilitated by technology

Conversation

Reflecting the active enthusiast

Produced by a few and read by millions

Connectedness

Community

Changing audiences Forget the demographics

Connecting..

Triggering conversations

Art and science Art Relevant conversation Persuasive and personal pitches Inspirational content Social media assets Science Link building Key phrases Informed metrics

Art

Relevant conversation

Persuasive and personal pitches

Inspirational content

Social media assets

Science

Link building

Key phrases

Informed metrics

Balls to Paint

Mainstream to chatter

Liked communications “ Through a bit of cunning, this advert has had a viral existence on the internet for some months. Snippets of information and photographs have been released by the company” BBC.co.uk Just this last hour the Sony Bravia Editor has posted a photograph of a grey high rise building. Visual clue number one. Watch this space. Clue Two. The Sony Bravia Paint ad will use explosives and will be filmed somewhere in Scotland. Clue Three. Glasgow’s Evening Times has revealed that Bravia’s paint shot will be filmed in Queen’s Court, Toryglen, Glasgow - Duncan’s TV blog “ With a preview website generating much buzz among the ad industry and public alike, Sony Bravia " Paint " is one of the most eagerly awaited ads of the year” Boards Mag

Liked what they saw “ An awesome Sony Bravia commercial where they paint this building all different colours”. “ This Sony Bravia ad is quite possibly the coolest commercial ever. It was completely done with actual paint (no CGI or any digital effects) ... ” “ Check out the new Sony Bravia Paint Advert. I’ve got to say that these adverts are taking over the same status as the Levis ads of the mid 90s ... ” Sony unleashes the follow up to last year's wildly popular Bravia ad with an equally stunning ad utilizing massive amounts of exploding paint . ... An advertising campaign by Sony Bravia involved putting 70000 litres of paint into 358 single bottle bombs which then were exploded on the outside of a ... Sony Bravia Paint Ad ! Insane ! 70000 Litres of Paint !' Sony Bravia paint ad. The new ad of Sony Bravia is now online. For me, one of the best example this year of “Brand Demand”. With their blog, Flickr, ...

1.6 m visits 1.5m views 800K downloads 40,000 new links With thanks to Onalytica

1.6 m visits

1.5m views

800K downloads

40,000 new links

Thank you for Full BRAVIA Case study Pitch assets Email me (Katy Howell): [email_address]

Thank you

for

Full BRAVIA Case study

Pitch assets

Email me (Katy Howell):

[email_address]