Your SlideShare is downloading. ×

Nonprofit leadership keynote

1,153

Published on

My keynote for United Partners for Human Services Annual Conference for Excellence in Nonprofit Management & Leadership

My keynote for United Partners for Human Services Annual Conference for Excellence in Nonprofit Management & Leadership

Published in: Business, Technology
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,153
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
16
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • REASON IS OVERRATED – Alia taking point
  • REASON IS OVERRATED – Alia taking point
  • Transcript

    • 1. Slides at www.fundraising123.org/katya Persuasion during tough times 6 things I wish I’d known 20 years ago @katyaN4G
    • 2. I. WE’RE IN THE HAPPINESS BUSINESS.
    • 3.
      • Stress picture
    • 4. Fear and scarcity
      • Today I shall mostly be in the fetal position Smileham on Flickr, Creative Commons
    • 5. Photo: Jonas Hansel, Flickr Photo: By Darren Whiteside
    • 6. We aren’t about a line item, we’re about a life. … . giving affects our brain chemistry. For example, people who give often report feelings of euphoria, which psychologists have referred to as the "Helper's High ."
    • 7. What we need vs. What we provide
      • Begging
      • Money
      • Political support
      • Volunteers
      • Giving
      • Impact
      • Chance to make a difference
      • Happiness
    • 8. It’s not $5 coffee, it’s a third place. Webgrl, Flickr
    • 9. So…
      • Focus on the joy you bring your supporters rather than the fear they will not give.
    • 10. Giving makes people happy. Happy people give more. Which makes them happier. Which makes them give more.
    • 11. 2. IT’S NOT ABOUT YOU. IT’S ABOUT YOUR AUDIENCE.
    • 12. The dangers of marketing myopia
    • 13. How is your audience feeling?
    • 14. Who Really Keeps America Rolling?
    • 15. 3. FEELINGS FIRST, FACTS LATER.
    • 16. Lead with emotion to give facts a chance.
    • 17.
    • 18. 4. NOTHING BEATS A GOOD STORY ABOUT ONE PERSON.
    • 19. When it comes to problems, the bigger the numbers, the less people care
    • 20. Totally, completely irrational
    • 21.  
    • 22.  
    • 23. Photo Credit: YouGetThePicture, Flickr
    • 24.  
    • 25. Is this ethical?
    • 26. 5. MESSENGERS MATTER: PEOPLE LIKE US, AUTHORITIES WE TRUST.
    • 27. Social proof
    • 28. Authority
    • 29. Reducing social distance
      • Relatable people
      • No statistics
      • Friends to friends
    • 30. 6. BE GENEROUS WHEN YOU’RE HUNGRY.
    • 31.
    • 32. You are too important to fail.
      • Happiness
      • Abundance
      • Stories
      • In the mouth of the right people
    • 33. Questions
      • Katya Andresen
      • [email_address]
      • Learning Center – www.fundraising123.org
      • Free Training – www.nonprofit911.org
      • My take – www.nonprofitmarketingblog.com
      • Twitter - @katyaN4G

    ×