Nonprofit leadership keynote

Slides at www.fundraising123.org/katya Persuasion during tough times 6 things I wish I’d known 20 years ago @katyaN4G

I. WE’RE IN THE HAPPINESS BUSINESS.

Stress picture

Fear and scarcity
Today I shall mostly be in the fetal position Smileham on Flickr, Creative Commons

Photo: Jonas Hansel, Flickr Photo: By Darren Whiteside

We aren’t about a line item, we’re about a life. … . giving affects our brain chemistry. For example, people who give often report feelings of euphoria, which psychologists have referred to as the "Helper's High ."

What we need vs. What we provide
Begging
Money
Political support
Volunteers
Giving
Impact
Chance to make a difference
Happiness

It’s not $5 coffee, it’s a third place. Webgrl, Flickr

So…
Focus on the joy you bring your supporters rather than the fear they will not give.

Giving makes people happy. Happy people give more. Which makes them happier. Which makes them give more.

2. IT’S NOT ABOUT YOU. IT’S ABOUT YOUR AUDIENCE.

The dangers of marketing myopia

How is your audience feeling?

Who Really Keeps America Rolling?

3. FEELINGS FIRST, FACTS LATER.

Lead with emotion to give facts a chance.

4. NOTHING BEATS A GOOD STORY ABOUT ONE PERSON.

When it comes to problems, the bigger the numbers, the less people care

Totally, completely irrational

Photo Credit: YouGetThePicture, Flickr

Is this ethical?

5. MESSENGERS MATTER: PEOPLE LIKE US, AUTHORITIES WE TRUST.

Social proof

Authority

Reducing social distance
Relatable people
No statistics
Friends to friends

6. BE GENEROUS WHEN YOU’RE HUNGRY.

You are too important to fail.
Happiness
Abundance
Stories
In the mouth of the right people

Questions
Katya Andresen
[email_address]
Learning Center – www.fundraising123.org
Free Training – www.nonprofit911.org
My take – www.nonprofitmarketingblog.com
Twitter - @katyaN4G

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Nonprofit leadership keynote

by katyaa on May 04, 2011

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Nonprofit leadership keynote — Presentation Transcript