New Media Slidecast

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This slidecast discusses the threat that new media poses to traditional media.

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  • New Media Slidecast

    1. 1. Traditional vs. New Media Sunday, March 1, 2009
    2. 2. Do alternative media pose any serious challenge to traditional media? Sunday, March 1, 2009
    3. 3. 1) Instant and global communication 2) Increased targeting and measurement 3) Lower cost Sunday, March 1, 2009
    4. 4. Instant & Global Communication More immediate availability of content Access to global content Sunday, March 1, 2009
    5. 5. Increased Targeting & Measurement Access to niche audiences Data capture and analysis Sunday, March 1, 2009
    6. 6. Lower Cost No daily printing or distribution costs Effect of Credit Crunch Sunday, March 1, 2009
    7. 7. Value of Traditional Media Groups New York Times Company (NYT) Daily Mail & General Trust plc (DMGT) Sunday, March 1, 2009
    8. 8. New York Times Company (NYT) Sunday, March 1, 2009
    9. 9. Daily Mail & General Trust plc (DMGT) Sunday, March 1, 2009
    10. 10. Downsides to New Media Advertising Revenue Credibility Cost of technology for consumers Sunday, March 1, 2009
    11. 11. In Conclusion... 1) Instant and global communication 2) Increased targeting and measurement 3) Lower cost Sunday, March 1, 2009
    12. 12. References: http://news.bbc.co.uk/2/hi/americas/ 7913400.stm http://edition.cnn.com/2009/WORLD/europe/ 02/25/twitter.amsterdam.plane.crash/ index.html http://www.newyorker.com/reporting/ 2008/03/31/080331fa_fact_alterman http://www.economist.com/opinion/ displaystory.cfm?story_id=7830218 http://www.carnegie.org/reporter/10/news/ index.html Sunday, March 1, 2009

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