Traditional vs. New
Media
Sunday, March 1, 2009

Do alternative media
pose any serious
challenge to
traditional media?
Sunday, March 1, 2009

1) Instant and
global
communication
2) Increased
targeting and
measurement
3) Lower cost
Sunday, March 1, 2009

Instant & Global
Communication
More immediate
availability of
content
Access to global
content
Sunday, March 1, 2009

Increased Targeting
& Measurement
Access to niche
audiences
Data capture and
analysis
Sunday, March 1, 2009

Lower Cost
No daily printing
or distribution
costs
Effect of Credit
Crunch
Sunday, March 1, 2009

Value of Traditional
Media Groups
New York Times Company
(NYT)
Daily Mail & General Trust
plc (DMGT)
Sunday, March 1, 2009

New York Times
Company (NYT)
Sunday, March 1, 2009

Daily Mail & General
Trust plc (DMGT)
Sunday, March 1, 2009

Downsides to New
Media
Advertising
Revenue
Credibility
Cost of technology
for consumers
Sunday, March 1, 2009

In Conclusion...
1) Instant and
global
communication
2) Increased
targeting and
measurement
3) Lower cost
Sunday, March 1, 2009

References:
http://news.bbc.co.uk/2/hi/americas/
7913400.stm
http://edition.cnn.com/2009/WORLD/europe/
02/25/twitter.amsterdam.plane.crash/
index.html
http://www.newyorker.com/reporting/
2008/03/31/080331fa_fact_alterman
http://www.economist.com/opinion/
displaystory.cfm?story_id=7830218
http://www.carnegie.org/reporter/10/news/
index.html
Sunday, March 1, 2009