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New Media Slidecast
 

New Media Slidecast

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This slidecast discusses the threat that new media poses to traditional media.

This slidecast discusses the threat that new media poses to traditional media.

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New Media Slidecast New Media Slidecast Presentation Transcript

  • Traditional vs. New Media Sunday, March 1, 2009
  • Do alternative media pose any serious challenge to traditional media? Sunday, March 1, 2009
  • 1) Instant and global communication 2) Increased targeting and measurement 3) Lower cost Sunday, March 1, 2009
  • Instant & Global Communication More immediate availability of content Access to global content Sunday, March 1, 2009
  • Increased Targeting & Measurement Access to niche audiences Data capture and analysis Sunday, March 1, 2009
  • Lower Cost No daily printing or distribution costs Effect of Credit Crunch Sunday, March 1, 2009
  • Value of Traditional Media Groups New York Times Company (NYT) Daily Mail & General Trust plc (DMGT) Sunday, March 1, 2009
  • New York Times Company (NYT) Sunday, March 1, 2009
  • Daily Mail & General Trust plc (DMGT) Sunday, March 1, 2009
  • Downsides to New Media Advertising Revenue Credibility Cost of technology for consumers Sunday, March 1, 2009
  • In Conclusion... 1) Instant and global communication 2) Increased targeting and measurement 3) Lower cost Sunday, March 1, 2009
  • References: http://news.bbc.co.uk/2/hi/americas/ 7913400.stm http://edition.cnn.com/2009/WORLD/europe/ 02/25/twitter.amsterdam.plane.crash/ index.html http://www.newyorker.com/reporting/ 2008/03/31/080331fa_fact_alterman http://www.economist.com/opinion/ displaystory.cfm?story_id=7830218 http://www.carnegie.org/reporter/10/news/ index.html Sunday, March 1, 2009