The Future of MediaKat Tancock | CITE 2011April 16, 2011
“If its called the USA Today, whyis all the news from yesterday?”– Stephen Colbert
80% of Canadians aged 16+ used the                  internet for personal reasons in 2009.                  96% of them we...
92% of Canadian home internet                     users accessed the internet through                          a high-spee...
Of Canadian home internet users:    ✤    70% searched for health information    ✤    68% viewed news or sports    ✤    50%...
59% of Americans get their daily                      news from a combination of offline                             and on...
33% of cellphone                                              owners access news                                          ...
37% of internet users have                               contributed to the creation of                               news...
65% of U.S. internet users have                                paid for online content.                              But 8...
The old way ofreading✤   Scarcity of information✤   Small number of    gatekeepers✤   One thing at a time✤   Trusted exper...
The new way ofreading✤   Infinite information✤   Infinite sources✤   Simultaneous consumption✤   Trusted "real people"✤   Co...
Expectations arehigh.✤   Portability across platforms✤   Immediacy and immersion✤   Sharing and conversation✤   Interactiv...
Trends to look out for
Interactivityhttp://www.bbc.co.uk/news/world-12849630
Crowdsourcing and UGC http://www.tripadvisor.com/Tourism-g147247-Aruba-               Vacations.html#25535129
Aggregationhttp://www.cbc.ca/news/politics/canadavotes2011/
Synchronous media usagehttps://twitter.com/#search?q=%23bl11
Location-aware mediahttp://geopollster-   canada.com/
High-speed interactionshttp://www.cbc.ca/news/yourcommunity/2011/04/helena-guergis-was-she-treated-                       ...
Emergence of new formshttp://twitter.com/arjunbasu
Where do we go from here?
Dont assume the kids know what theyre doing online.
Read. Think. Write. Edit. Repeat.
Start a blog
Take pictures and shoot video
Use social media
Manage your search results
Reconsider J-school
Get experience
“The challenge for those who are, or                  who aim to be, journalists is to find a                  way to affor...
The Future of Media
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The Future of Media

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A presentation given to teachers of high school English at the 2011 CITE conference at Ridley College in St. Catharine's, Ontario.

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  • The Future of Media

    1. 1. The Future of MediaKat Tancock | CITE 2011April 16, 2011
    2. 2. “If its called the USA Today, whyis all the news from yesterday?”– Stephen Colbert
    3. 3. 80% of Canadians aged 16+ used the internet for personal reasons in 2009. 96% of them went online from home. 75% of them went online every day.http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm
    4. 4. 92% of Canadian home internet users accessed the internet through a high-speed connection.http://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm
    5. 5. Of Canadian home internet users: ✤ 70% searched for health information ✤ 68% viewed news or sports ✤ 50% ordered goods and services ✤ 32% listened to the radio ✤ 31% watched or downloaded TV or movies ✤ 27% contributed content by writing blogs, posting photographs or joining discussion groupshttp://www.statcan.gc.ca/daily-quotidien/100510/dq100510a-eng.htm
    6. 6. 59% of Americans get their daily news from a combination of offline and online sources.http://pewinternet.org/Reports/2010/Online-News.aspx
    7. 7. 33% of cellphone owners access news from their cellphones.http://pewinternet.org/Reports/2010/Online-News.aspx
    8. 8. 37% of internet users have contributed to the creation of news, commented about it, or shared it via social media.http://pewinternet.org/Reports/2010/Online-News.aspx
    9. 9. 65% of U.S. internet users have paid for online content. But 81% of Canadians say they wont pay for online news.http://pewinternet.org/Reports/2010/Paying-for-Content.aspxhttp://www.cbc.ca/news/technology/story/2011/04/13/technology-internet-news-online.html
    10. 10. The old way ofreading✤ Scarcity of information✤ Small number of gatekeepers✤ One thing at a time✤ Trusted expertise✤ Limited distractions✤ Physical objects
    11. 11. The new way ofreading✤ Infinite information✤ Infinite sources✤ Simultaneous consumption✤ Trusted "real people"✤ Constant distractions✤ Everything in your pocket
    12. 12. Expectations arehigh.✤ Portability across platforms✤ Immediacy and immersion✤ Sharing and conversation✤ Interactivity✤ Local relevance✤ Low (or no) cost
    13. 13. Trends to look out for
    14. 14. Interactivityhttp://www.bbc.co.uk/news/world-12849630
    15. 15. Crowdsourcing and UGC http://www.tripadvisor.com/Tourism-g147247-Aruba- Vacations.html#25535129
    16. 16. Aggregationhttp://www.cbc.ca/news/politics/canadavotes2011/
    17. 17. Synchronous media usagehttps://twitter.com/#search?q=%23bl11
    18. 18. Location-aware mediahttp://geopollster- canada.com/
    19. 19. High-speed interactionshttp://www.cbc.ca/news/yourcommunity/2011/04/helena-guergis-was-she-treated- fairly.html
    20. 20. Emergence of new formshttp://twitter.com/arjunbasu
    21. 21. Where do we go from here?
    22. 22. Dont assume the kids know what theyre doing online.
    23. 23. Read. Think. Write. Edit. Repeat.
    24. 24. Start a blog
    25. 25. Take pictures and shoot video
    26. 26. Use social media
    27. 27. Manage your search results
    28. 28. Reconsider J-school
    29. 29. Get experience
    30. 30. “The challenge for those who are, or who aim to be, journalists is to find a way to afford to do what you ought to do, what you want to do and what society desperately needs you to do.” – Alan D. Mutterhttp://newsosaur.blogspot.com/2009/03/best-and-worst-time-for-journalism.html
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