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Social media for editors
 

Social media for editors

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Social media for editors Social media for editors Presentation Transcript

  • Social Media for EditorsKat TancockAnnex Business Media Editorial Education DayOctober 14, 2011
  • SocialmediaIts not that hard! Photo: Dom Dada on Flickr
  • Photo by Frederic Poirot on Flickr Social media = Conversation
  • Social media is allabout connections• Provides multiple platforms of interaction• Unites people with common interests and disparate locales• Spreads information rapidly and efficiently• Strengthens loose ties• Makes it easy to get in touch, stay in touch and meet new people Photo by ChrisK4u on Flickr
  • Social media formedia• Talk to current readers and find new ones• Interact between issues• Test and find ideas• Solicit submissions• Build brand awareness and loyalty• Foster a community
  • "Engagement begets engagement." – Meg Pickard
  • "I can get a sense of how well a cover might do by the feedback we get from it as soon as we post it online on Twitter. Its incredibly valuable." – Lisa Tant, FlareAn "instant focus group" twitter.com/lisatant
  • Be out there and aware twitter.com/besthealthmag
  • How to get started• Pick your platforms• Create an account• Follow the leaders• Learn the culture• Tell people youre there Photo by gruntzooki on Flickr
  • "It simply made sense." Choose the right blogto.complatform for your brand
  • Rules to follow• Experiment and refine• Play around, but focus your efforts• Work with your brand and audience• Respect the local culture• Track goals and results• Have a plan Photo by swh on Flickr
  • Grow and promote• Promote on all platforms• Move in both directions• Use free widgets• Be sharable• Give and receive• Seek out your audience Photo by wackybadger on Flickr
  • "Communities already exist. Think about how you can help that community do what it wants to do." – Mark Zuckerberg
  • Use what you have and canadianliving.com stay on topic
  • Create targeted incentives facebook.com/besthealth
  • Advertise whereappropriate• Facebook ads can be targeted to specific demographics and interests• PPC/budget means no (accidental) overspending• Have a plan that maximizes conversions• Test, refine, test again Photo by Mait Jüriado on Flickr
  • Dos and donts• Dont just broadcast• Do respect peoples time and space• Dont go off brand or get too personal• Do put yourself in readers shoes – and be realistic• Dont be annoying Photo by Jonathan_W on Flickr
  • Dont ask people to do Esquire too much work
  • Share and respond twitter.com/besthealthmag
  • Look for community National Geographic Traveler content
  • Be fun and engaging twitter.com/besthealthmag
  • Repackage and continue besthealthmag.ca the conversation
  • "I think it’s successful when the brand comes first but the editor can add some personality to it." – Lisa Tant, FlareBe personal and sincere twitter.com/lisatant
  • "Respect people and engage with people. I tweet back and listen to people. I feel that they can send me information or feedback and they know I’ll pay attention." – Lisa Tant, FlareConverse and engage twitter.com/lisatant
  • Engage with whats there BlogTO and Flickr
  • "Were taking content we’re already creating and turning it into content that is meant to work in a certain space." – Chris Boutet Repurpose and be nationalpost.tumblr.comwhere the audience is
  • Look for creative facebook.com/travelandleisurerevenue opportunities
  • Treat readers as experts Allergic Living and Facebook
  • Social media for busypeople• Create a lineup• Have a schedule• Share the workload• Set limits• Utilize tools• Repurpose Photo by billy liar on Flickr
  • kattancock.comThank you @kattancock kat.tancock@gmail.com