Social media for editors

Social Media for EditorsKat TancockAnnex Business Media Editorial Education DayOctober 14, 2011

SocialmediaIts not that hard! Photo: Dom Dada on Flickr

Photo by Frederic Poirot on Flickr Social media = Conversation

Social media is allabout connections• Provides multiple platforms of interaction• Unites people with common interests and disparate locales• Spreads information rapidly and efficiently• Strengthens loose ties• Makes it easy to get in touch, stay in touch and meet new people Photo by ChrisK4u on Flickr

Social media formedia• Talk to current readers and find new ones• Interact between issues• Test and find ideas• Solicit submissions• Build brand awareness and loyalty• Foster a community

"Engagement begets engagement." – Meg Pickard

"I can get a sense of how well a cover might do by the feedback we get from it as soon as we post it online on Twitter. Its incredibly valuable." – Lisa Tant, FlareAn "instant focus group" twitter.com/lisatant

Be out there and aware twitter.com/besthealthmag

How to get started• Pick your platforms• Create an account• Follow the leaders• Learn the culture• Tell people youre there Photo by gruntzooki on Flickr

"It simply made sense." Choose the right blogto.complatform for your brand

Rules to follow• Experiment and refine• Play around, but focus your efforts• Work with your brand and audience• Respect the local culture• Track goals and results• Have a plan Photo by swh on Flickr

Grow and promote• Promote on all platforms• Move in both directions• Use free widgets• Be sharable• Give and receive• Seek out your audience Photo by wackybadger on Flickr

"Communities already exist. Think about how you can help that community do what it wants to do." – Mark Zuckerberg

Use what you have and canadianliving.com stay on topic

Create targeted incentives facebook.com/besthealth

Advertise whereappropriate• Facebook ads can be targeted to specific demographics and interests• PPC/budget means no (accidental) overspending• Have a plan that maximizes conversions• Test, refine, test again Photo by Mait Jüriado on Flickr

Dos and donts• Dont just broadcast• Do respect peoples time and space• Dont go off brand or get too personal• Do put yourself in readers shoes – and be realistic• Dont be annoying Photo by Jonathan_W on Flickr

Dont ask people to do Esquire too much work

Share and respond twitter.com/besthealthmag

Look for community National Geographic Traveler content

Be fun and engaging twitter.com/besthealthmag

Repackage and continue besthealthmag.ca the conversation

"I think it’s successful when the brand comes first but the editor can add some personality to it." – Lisa Tant, FlareBe personal and sincere twitter.com/lisatant

"Respect people and engage with people. I tweet back and listen to people. I feel that they can send me information or feedback and they know I’ll pay attention." – Lisa Tant, FlareConverse and engage twitter.com/lisatant

Engage with whats there BlogTO and Flickr

"Were taking content we’re already creating and turning it into content that is meant to work in a certain space." – Chris Boutet Repurpose and be nationalpost.tumblr.comwhere the audience is

Look for creative facebook.com/travelandleisurerevenue opportunities

Treat readers as experts Allergic Living and Facebook

Social media for busypeople• Create a lineup• Have a schedule• Share the workload• Set limits• Utilize tools• Repurpose Photo by billy liar on Flickr

kattancock.comThank you @kattancock kat.tancock@gmail.com

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Social media for editors

by Kat Tancock

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