Social Media for EditorsKat TancockAnnex Business Media Editorial Education DayOctober 14, 2011
SocialmediaIts not that hard!                      Photo: Dom Dada on Flickr
Photo by Frederic Poirot on Flickr             Social media = Conversation
Social media is allabout connections• Provides multiple platforms of  interaction• Unites people with common  interests an...
Social media formedia• Talk to current readers and  find new ones• Interact between issues• Test and find ideas• Solicit s...
"Engagement begets engagement."        – Meg Pickard
"I can get a sense of how well a      cover might do by the feedback we       get from it as soon as we post it        onl...
Be out there and aware   twitter.com/besthealthmag
How to get started• Pick your platforms• Create an account• Follow the leaders• Learn the culture• Tell people youre there...
"It simply made sense."       Choose the right                          blogto.complatform for your brand
Rules to follow• Experiment and refine• Play around, but focus your  efforts• Work with your brand and  audience• Respect ...
Grow and promote• Promote on all platforms• Move in both directions• Use free widgets• Be sharable• Give and receive• Seek...
"Communities already exist. Think about how you can  help that community do   what it wants to do."    – Mark Zuckerberg
Use what you have and                          canadianliving.com          stay on topic
Create targeted incentives   facebook.com/besthealth
Advertise whereappropriate• Facebook ads can be targeted  to specific demographics and  interests• PPC/budget means no  (a...
Dos and donts• Dont just broadcast• Do respect peoples time and  space• Dont go off brand or get too  personal• Do put you...
Dont ask people to do                         Esquire       too much work
Share and respond   twitter.com/besthealthmag
Look for community                      National Geographic Traveler            content
Be fun and engaging   twitter.com/besthealthmag
Repackage and continue                          besthealthmag.ca       the conversation
"I think it’s successful when the      brand comes first but the editor      can add some personality to it."             ...
"Respect people and engage with   people. I tweet back and listen to  people. I feel that they can send me    information ...
Engage with whats there   BlogTO and Flickr
"Were taking content we’re already  creating and turning it into content that   is meant to work in a certain space."     ...
Look for creative                         facebook.com/travelandleisurerevenue opportunities
Treat readers as experts   Allergic Living and Facebook
Social media for busypeople• Create a lineup• Have a schedule• Share the workload• Set limits• Utilize tools• Repurpose   ...
kattancock.comThank you   @kattancock            kat.tancock@gmail.com
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Social media for editors

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  • Social media for editors

    1. 1. Social Media for EditorsKat TancockAnnex Business Media Editorial Education DayOctober 14, 2011
    2. 2. SocialmediaIts not that hard! Photo: Dom Dada on Flickr
    3. 3. Photo by Frederic Poirot on Flickr Social media = Conversation
    4. 4. Social media is allabout connections• Provides multiple platforms of interaction• Unites people with common interests and disparate locales• Spreads information rapidly and efficiently• Strengthens loose ties• Makes it easy to get in touch, stay in touch and meet new people Photo by ChrisK4u on Flickr
    5. 5. Social media formedia• Talk to current readers and find new ones• Interact between issues• Test and find ideas• Solicit submissions• Build brand awareness and loyalty• Foster a community
    6. 6. "Engagement begets engagement." – Meg Pickard
    7. 7. "I can get a sense of how well a cover might do by the feedback we get from it as soon as we post it online on Twitter. Its incredibly valuable." – Lisa Tant, FlareAn "instant focus group" twitter.com/lisatant
    8. 8. Be out there and aware twitter.com/besthealthmag
    9. 9. How to get started• Pick your platforms• Create an account• Follow the leaders• Learn the culture• Tell people youre there Photo by gruntzooki on Flickr
    10. 10. "It simply made sense." Choose the right blogto.complatform for your brand
    11. 11. Rules to follow• Experiment and refine• Play around, but focus your efforts• Work with your brand and audience• Respect the local culture• Track goals and results• Have a plan Photo by swh on Flickr
    12. 12. Grow and promote• Promote on all platforms• Move in both directions• Use free widgets• Be sharable• Give and receive• Seek out your audience Photo by wackybadger on Flickr
    13. 13. "Communities already exist. Think about how you can help that community do what it wants to do." – Mark Zuckerberg
    14. 14. Use what you have and canadianliving.com stay on topic
    15. 15. Create targeted incentives facebook.com/besthealth
    16. 16. Advertise whereappropriate• Facebook ads can be targeted to specific demographics and interests• PPC/budget means no (accidental) overspending• Have a plan that maximizes conversions• Test, refine, test again Photo by Mait Jüriado on Flickr
    17. 17. Dos and donts• Dont just broadcast• Do respect peoples time and space• Dont go off brand or get too personal• Do put yourself in readers shoes – and be realistic• Dont be annoying Photo by Jonathan_W on Flickr
    18. 18. Dont ask people to do Esquire too much work
    19. 19. Share and respond twitter.com/besthealthmag
    20. 20. Look for community National Geographic Traveler content
    21. 21. Be fun and engaging twitter.com/besthealthmag
    22. 22. Repackage and continue besthealthmag.ca the conversation
    23. 23. "I think it’s successful when the brand comes first but the editor can add some personality to it." – Lisa Tant, FlareBe personal and sincere twitter.com/lisatant
    24. 24. "Respect people and engage with people. I tweet back and listen to people. I feel that they can send me information or feedback and they know I’ll pay attention." – Lisa Tant, FlareConverse and engage twitter.com/lisatant
    25. 25. Engage with whats there BlogTO and Flickr
    26. 26. "Were taking content we’re already creating and turning it into content that is meant to work in a certain space." – Chris Boutet Repurpose and be nationalpost.tumblr.comwhere the audience is
    27. 27. Look for creative facebook.com/travelandleisurerevenue opportunities
    28. 28. Treat readers as experts Allergic Living and Facebook
    29. 29. Social media for busypeople• Create a lineup• Have a schedule• Share the workload• Set limits• Utilize tools• Repurpose Photo by billy liar on Flickr
    30. 30. kattancock.comThank you @kattancock kat.tancock@gmail.com
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