The service engineer's mobile device contains various data the map, the destination to visit, the customer's equipment configuration and the visual manual and so on... The service engineer orders the parts by using his mobile device. The customer signs in and shares the report and pictures on the mobile device. This is a system created using a combination of state-of-art technologies including mobile, mapping, imaging and CRM. Cloud technology will create a new common sense and the possibilities. This time, I look at the "idea of use". Satoe Kuwahara System coordinator at Sapporo Sparkle K.K.

1. Cloud2.0 --- Beyond "nonposession"
Extension of the value
and Grand-design of Enterprise IT
IT Leaders 2011.11
Satoe Kuwahara
Sapporo Sparkle k.k.

2. Cloud2.0 --- Beyond "nonposession" Extension of the value and Grand-design of Enterprise IT
Cloud2.0 --- Beyond "nonposession"
Extension of the value and Grand-design of Enterprise IT
The service engineer's mobile device contains various data the map, the destination to visit, the cus-
tomer's equipment configuration and the visual manual and so on... The service engineer orders the
parts by using his mobile device. The customer signs in and shares the report and pictures on the
mobile device. This is a system created using a combination of state-of-art technologies including
mobile, mapping, imaging and CRM. Cloud technology will create a new common sense and the pos-
sibilities. This time, I look at the "dea of use"
i .
Satoe Kuwahara
System coordinator at Sapporo Sparkle K.K.
A "nonpossession" is a feature of cloud computing less of the timing and the direction. So the system
and it represents the relationship between resources will keep on evolving.
and costs and is a measure used to "judge the sys-
tem development progress". I think that the user company may feel a lack of
stability and be swayed by the frequent updated
Service provider updates a system at its own timing system. However, there are many advantages to
and user cannot refuse the update. User only can using this type of system. So we should evaluate it
select options. It is quite common that the cloud positively and utilize the time line of progress in
services for individual users are updated without the system. To increase the value of the system life
any user interaction. It is general rule that the inter- cycle is the using cloud computing.
section of the service is updated when it is neces-
sary. This is because of the structural reason and "Design First"
the common understanding that the "progress or The most important quality of cloud 2.0 is
updating is supposed to be for the better". origin of use
In self-development in the past, user company de- Improvement of cloud computing is implemented
cided "when and what it was going to upgrade the not only by service improvement and function ex-
system". The frequency of upgrading was much pansion but also by related services and products.
lower than current cloud system. In package prod- Main services develop related services at very high
uct, vender usually determines the details of up- pace. Endless options and countless new services
grade including time frame and modification. How- are the points about the cloud computing. This
ever, whether or not it reflects the upgrades in the brings a sense of anticipation that "I cannot find
system is determined by the user company. In fact, what I really want to apply for, but I am quite sure
upgrade by patch can become routine operation, that I will find it in near future".
but it is difficult to upgrade and improve the func-
tions. Cloud services are delivered with large pools of
computational or storage resources that are concen-
For both development from scratch or using pack- trated in mega database center, and closely related
age product, major upgrade is usually done once each other. Under assumption of this, each service
every few years. In fact, some cases are forced up- has its own role and position, and specifies its
dated due to changes in product module used and functionality and quality of service. Cloud compu-
usage environment. But major update is complex ting provides a vast amount of data storage and a
and challenging and it takes quite amount of time platform for various software applications that runs
and costs. As the result minor upgrade may be across a large collection of physically separate
done in stead of having major updates. computers and free computation from the computer
in front of user. After appearing service for expan-
For the user company, using cloud computing not sion of function, major cloud services are worked
only changes the methods and technologies used in and bungled together.
their system but also changes system lifecycle
rules. Frequent update undercuts "the concept of We combine these services to build optimal system
version" and system is somehow developed regard- solution for your company. This is an idea "Choice
2 Sapporo Sparkle k.k.

3. Cloud2.0 --- Beyond "nonposession" Extension of the value and Grand-design of Enterprise IT
& Customize". This is a characteristic feature of However package products are difficult or almost
cloud computing and a world view of "Cloud impossible to modify. I think you still use cloud
2.0"(figure 1-1). service on your company's system, but it will be
quite limited and not be closed to business.
The image meeting the need of user is created by
combining multiple measures. "Design comes However, this does not really fit the reality of en-
first". The measures and technologies can be more terprise IT. First thing is the characteristics of
efficiently applied by designing the image required. cloud computing. It tries to optimize the business
On-premise method and the existing systems can features by combining multiple cloud services, but
be one of the elements of this system. "The optimal it does not fit the reality of the enterprise IT. Se-
system for your company for your needs is able to cond is requirements of core system. The business
be built by combining necessary elements. processes relating to the core system are close to
people and expanding to business frontline. The
System development should be done from the system closely related to business will change wid-
viewpoint of usability, not from the viewpoint of er than the system not closely related business, and
system. The basic idea of system designing is has bigger requirements and possibilities than other
"Choice & Customize". In that sense, real under- systems.
standing of Cloud 2.0 is to use cloud computing
more efficiently and effectively. In other words, Applications having location information function,
cloud computing is moving from a new idea to the information reference function and message func-
next big strategy, and also from "idea of system tion. The services on the cloud computing frame-
perspective" to "idea of usage perspective" work can be efficiently utilized in the core system's
process. Now, application with map and location
Optimizing characteristics information has become common and almost
Using cloud computing on core process standard. So, multiple services can support the
business and change the way of work.
In the early days of the cloud computing, many
companies focused on adopting cloud service or However, there is one change. Since cloud compu-
replacing the existing system with a cloud system. ting is spreading today, you now can combine on-
premise system with cloud computing into hybrid
Figure 1 feature of cloud 2.0
This is a figure that describes a definition of “cloud 2.0” with several characteristic models,
“Choice & Customize”. To realize the image required, combining cloud services and enterprise
systems. Cloud 2.0 will change the quality and the lifecycle of IT application solutions. application. The environment technology has been
progressed and private cloud computing is also
0. “Non-possession” cloud 1.0 1. Choice & Customize catching on.
API
Cloud In order to achieve these, there are five important
rules you should follow. First one is to optimize it
On-
Cooperation /API
by combining. On-premise development is one of
premise
Optimization
On-
premise
the option for the combination. Second is to ensure
It will be hybrid the reliability of cloud computing. It is important to
decide how much reliability we need for your en-
2. PaaS and common platform 3. Information sharing and collaboration
terprise system. Third is to prepare a platform to
support the combination. In order to combine them
Sharing
efficiently, the platform between on-premise and
Original AP cloud computing, and between public and private
Original AP Other SaaS Beed-back cloud computing are necessary. There are virtual
Original
AP
environment products available. Fourth is to en-
PaaS
SaaS SaaS
hance the operation system. Using cloud compu-
Sharing and cooperation ting is all about integrating between on-premise
4. Infrastructure and social platform 5. Social model
system and cloud, as well as between multiple
a. Use in cooperation b. Participation and contribution clouds. It is totally different from the outsourcing.
Feed-back
Image to be
realized
User are fully responsible for the operation or use
of the cloud computing. So user has to establish
Company Community
system Cloud
Company’s Expanded AP operation platform and to select a third party's ser-
vice and a package service. Finally fifth is to create
system Social API
platform Member
Social platform
system
Company the overall image of the system and to understand
(cloud)
the development process accurately. This is essen-
Extension
tial not only for using cloud computing but also for
3 Sapporo Sparkle k.k.

4. Cloud2.0 --- Beyond "nonposession" Extension of the value and Grand-design of Enterprise IT
taking advantage of IT-related development, and is private companies. The systems of private compa-
the most important role of IT department. nies will provide information and function.
What is the best way to combine on-premise Actually, the uniqueness of cloud computing is
and cloud computing? beyond "what to combine with?". We can do and
From sharing to social. utilize the cloud's real-time information. And it is
naturally that cooperation work unit such as supply
Cloud 2.0 aims to achieve high quality architecture chain and company group uses a structure that uses
for business base. Toward this goal, major cloud the cloud's information as a starting point. We not
providers should present a vision, and cloud ven- only use the cloud computing but also build it. So
dors should create the overall image and provide we can develop our own cloud on the cloud.
services. So then what combinations are available
and what is the best way to combine on-premise The provider's will develops cloud computing,
and cloud computing? It actually obvious that a "nonpossession". However, it is the user who de-
large number of combinations, application + α, are cides what structures are in place and uses them. In
here possible. There also are common functions of other words, the value of cloud system and how it
social network service, highly specific functions develops is largely determined by the user. User's
and human services such as physical distribution feedbacks improve and develop each cloud system.
and credit. Joining the community and developing the cloud
system is an aspect of the cloud computing. In the
There is a form that shares an application function- cloud computing, there are many services that sup-
ally. There also backend of mobile application, ports test, resource management and IT applica-
Single Sign-On, usage trail and cloud for platform tion. The cloud computing changes the role of the
are already available. There is system traceability IT department and the IT application.
and "cloud BI. Cloud computing is really good at
heavy load processing such as large volume data
processing and complicated calculation.
(figure 1-2).
However there is another direction that cloud plays
an important role in social infrastructure such as
public transportation and social welfare, and works
together with private companies. Taking medical
service as an example, the nation and local govern-
ment has own system. And each hospital uses their
own system. However in the near future, the social
infrastructures will become the infrastructure of the
This figure shows a way of using cloud computing service of a company. Some applications of cloud computing are specialized, such as analyzing large data and
Figure 2. expanding and cloud computing information sharing. In fact, BPM and DI platform as well as operation platform supports these applications. In addition to this, there are increased number of
applications of cloud support migration to cloud computing and IT application.
Applications Information analysis Collaboration
Federation
Business
MDM DB SNS Protect
SNS Image Various
Related to core Big Data
Cloud BI Collaboration Information
Posterior system data
sharing
platform External Advanced
Platform Map Traceability
information analysis
Authentication Specialized etc.
etc. AP
Main AP Other
system
Sharing
Other DB Connected
Applied use Judgment
devices
Sharing
SNS Dedicated
Other service
Confirmation system
Front
Information entry
AP Add-on
There are many cloud services that support IT application and cloud vendor
Authentication Back-end BPM Track Promotion of
On-premise Test Migration
cloud API cloud Usage fee etc.
Related to core Cloud to cloud
PaaS
system
4 Sapporo Sparkle k.k.

5. Publisher Sapporo Sparkle k.k.
Date of Issue December 27, 2011
No. 2011122701