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Business idea  - 「Tag Marketing」
 

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Business idea - 「Tag Marketing」

Business idea - 「Tag Marketing」

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Business idea - 「Tag Marketing」 Presentation Transcript

  • 1. モバイル マーケティング with 株式会社南国ソフト ビジネスコンサルティング事業部 マイクロソフト タグ
  • 2. マイクロソフト タグ 気になるポイントを 整理してみました
  • 3. How Tag Works Create Tag barcodes, QR Codes, or NFC URLs in less than five minutes using the free Tag Manager tool, then add them to your marketing materials. People scan your Tag barcode, QR Code, or NFC touchpoint on their smartphones using the free Tag app and instantly view the experience you've created. See how well your campaign is performing with engagement and ROI metrics, and fine-tune your mobile experience as often as you like.
  • 4. Six Reasons to Use Microsoft Tag 1. Seize the moment Without mobile marketing, your offline materials have to work extra hard to nudge your customer toward making a purchase. Make them interactive, and your call to action becomes instantly actionable. You can strike up an online conversation the second you catch someone’s eye. 2. Keep it simple – for everyone With the Microsoft Tag solution, you can extend your marketing to mobile phones with just two simple tools: Tag Manager and the Tag app. As a marketer, you can use Tag Manager to create Tag barcodes, QR Codes, and NFC URLs, and run reports showing when and where they’re being used. The free Tag app is the only reader your customers need to scan the most popular 2D barcode formats in market, they don’t have to download and keep track of several readers. 3. Stretch your dollar Since Tag is free, you can add a compelling mobile experience to your marketing at little or no cost. Experiment all you want, with a comprehensive set of features that can make all your offline materials work twice as hard. From Tag barcodes to NFC, try out different technologies and customer experiences without a huge up-front investment. It’s not free money, but it’s close. 4. Dive into the data Measuring the effectiveness of offline materials can be tricky. No more. Tag delivers tons of customer engagement metrics that show when, where, and how often people are scanning. Want to drill even deeper? Import the data into your existing reporting systems. 5. Create flexible designs and experiences Design campaigns that fit your brand with your choice of recognition technologies, creative options, and customer experiences. Capture your savvy customers’ attention with the latest recognition technologies. Add that personal touch – and increase sales – by customizing your mobile content based on a consumer's location or by recognizing multiple scans from their smartphone. 6. Take complete charge of your campaigns With the Tag solution you can craft your entire brand experience and tailor your campaign with fine-tuned control. Design and create your own materials, manage and monitor your campaign yourself, and update content as often as you like. You get all this power with the ease that makes mobile marketing a straightforward addition to your campaigns.
  • 5. Key Features Put your marketing campaign right in your customers' hands – anytime, anywhere. Microsoft Tag has the tools you need to create a killer mobile campaign that delivers your brand and your story through videos, words, apps – whatever it takes. It’s integrated, measureable, and free. The Tag app is available on most smartphone platforms, and you can scan Tags anywhere in the world. Freedom to Choose The Tag solution is comprised of multiple recognition technologies, giving you many options for connecting with your customers on their mobile devices. We offer the eye-catching and customizable Tag barcodes, traditional QR Codes, and the newest mobile rock star, NFC. You can create all three with ease using Tag Manager and we provide in-depth reporting, so you’ll always know how your customers are engaging with your message. Custom Tags With an eye-catching custom Tag, you can build your brand, leverage your logo, blend with creative design, and add visual punch to your messaging. Device ID Deliver a richer mobile experience by customizing it based on a consumer's unique smartphone ID and the number of times they’ve scanned a Tag. Real Time Location Create a more personal, relevant connection with your customer by targeting your message based on their geographical location. Flexible Tagging Options Five types of Tags make it easy to deliver just the right message: display videos and websites, share digital business cards, download mobile apps, display text, or dial phone numbers. Reporting Tools Tag’s free analytics help you gauge the effectiveness of your marketing campaigns by telling you when, where, and how often your Tags are being scanned – insights you can use to refine them for maximum impact. Heat Maps can even show you the geographical locations of all your scans on a map. Microsoft Tag APIs Microsoft Tag offers several APIs to make the management of your campaigns easier. If you are running a campaign that requires a large number of Tags to be used, the Tag Creation API allows you to batch create and manage your Tags from your desktop, laptop, server, or mobile device. And, the Tag Scan Data API is used to export your Tag scanning data, allowing you to import it into other campaign management tools to have a comprehensive view of your results. The Tag Scanning SDK Integrate Tag right into your smartphone application with the Tag Scanning Software Development Kit (SDK). Find out how the Tag Scanning SDK can create a total brand experience.
  • 6. Flexible Options Five types of content make it easy to deliver just the right message URL: Share videos and websites vCard: Create a digital business card App Download: Deliver an app to the phone Free Text: Display a message Dialer: Call a phone number
  • 7. IdeaBook Microsoft Tag makes it easy to add interactivity to your marketing and advertising campaigns. Advertising Posters Signage Print Ads Tickets and Keycards Seatbacks Contests & Sweepstakes Events Conventions Exhibits and Attractions Presentations Marketing Collateral Brochures and Flyers Maps Business CardsMerchandise Direct Mail Mobile Gaming Packaging Point of Sale Publications Social Media Automotive Online Tools Couponing Shelf Talkers Gift Cards Books Catalogs and Directories Magazines and Newsletters
  • 8. • 雑誌、ポスター、チラシ • 映画のパンフレット • Webサイト、TV CM • 国際会議での資料の仕分け • おもちゃ屋でSCANして動画 • 画像を集めてポイント • ファミリーレストランのメ ニュー • 自転車に貼ってメンテナンス 情報管理 • 取扱い説明書に貼ってサイト へリンク • 製品に貼ってオフィシャルサ イトへリンク • 株主総会はこちらの立て看板 • イベントでクイズに答えて道 案内ゲーム • 選挙ポスター etc… Our Ideas