Your SlideShare is downloading. ×
0
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
SXSW Interactive 2012 Social Health Panel Submission
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

SXSW Interactive 2012 Social Health Panel Submission

2,229

Published on

Hello panel pickers, welcome to the world of social health and our burning question… Can social media benefit the health experience? …

Hello panel pickers, welcome to the world of social health and our burning question… Can social media benefit the health experience?

Thanks for stopping by, we encourage you to vote positively for our panel submission and be a voice in your health experience.

Visit http://panelpicker.sxsw.com

Search for "Social Health Panel" under the Interactive section, vote to have our panel present live at the SXSW 2012 Interactive Health Track.

Data, learnings and the social health graphic will be openly shared across the health community and with anyone interested in enhancing the health experience.

0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,229
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
5
Comments
0
Likes
1
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Hello panel pickers, welcome to the world of social health and our burning question…Can social media benefit the health experience?
  • Think we’re crazy? Wondering why we’d ask?Social media is just a fad for the techy, tweeting crowd, you know those under 30.Well maybe… NOTSocial media is here to … STAY
  • Need Proof
  • Pope Benedict the 16th, born in the pre-computer year of 1927… Recently joined the esteemed twitteratiJune 28th saw the first pope tweet
  • President Barack Obama will be PersonallyTweeting during his upcoming re-election campaignKeep an eye open For White House tweets signed BO,Meaning those views are his own
  • President Obama recently hosted one of his famous Town Hall gatherings via Twitter … wonder if this was well received by the public?TwitSprout data indicated 94 thousand #ASKOBAMA tweets leading up to and during the Twitter Town Hall
  • CDC Emergency, the most popular twitter feed from the Center for Disease Control, has over 1.2 million followersIf you have ever looked for health information on line… you’re not alone…The Pew Internet and American Life Project tells us 80% of adult internet users seek health information onlineA whopping 786 hospitals here in the US have Twitter account and 551 hospitals utilize YouTube to share health informationStats from PEW Internet & American Life ProjectCDC eHealth Metrics
  • Those are some big numbers, guess that means we’re ready for a group hug! All hail social media in the health setting…Not so fast It’s Not that easySocial media gets mixed reviews from the different health stakeholders, some think it’s the new frontier in communication and content sharing…while others are hesitant… siting privacy, legal and even time commitment concerns
  • Defining social media very broadly, ranging from using email for patient appointment scheduling to mobile apps sponsored by the practice …100 US physicians were asked about the use of social media in their practice, In data collected by InCrowd, 36% of the physicians indicated they use NO social media what so ever
  • Conflicting statistics, differing views…Has our panel wondering… does common ground exist among stakeholders for the use of social media in health ?
  • Just who are these health stakeholders?Ever been to see a doctor? You’re a stakeholder. Doctors nurses, medical students.. they’re stakeholders too. Hospitals, health systems, and your insurance company – yep stakeholders.Actually anyone involved in giving or receiving health – for treatment or prevention – has a stake in the health experience.That would be… just about ALL of us!
  • If common ground does exists, were could we find VALUE bringing social media into the health setting? Could it help ..Build trust, a sense of community Create a network of support to share the health burdenSimplify the health process for BOTH consumers and providersEnhance communication thru connection and engagement Be a platform for education…. Or is this wishful thinking?
  • It truly makes you wonder… Should we bring social media into the health setting? Can we find a starting point….
  • The SXSW social health panel plans to explore these questions …Using communication as the foundation for bringing together voices from the different stakeholders
  • So how do we plan to move minds - or at least tap into them?Remember all those health stakeholders … we’re going to ask them some questions!We want to know which social media tools they think will add valueWhich tools they think will be problematicWhat concerns do they have using social media in the health setting We’re going to do this via mini surveys
  • After we ask ….we’re going to analyze… looking for common groundWhich social media tools are identified as valuable by those on both sides of the health experienceWhich are a better fit in the health setting, which are seen to be problematic Where are the differences and disconnects between consumers and providers … is there a a good starting point for using social media in health.. Should we do this?
  • The value of our panel is not in our individual views but in our …ACCESS to those involved across the health experience ability to AMPLIFY the voices of consumers and providers of healthhealth EXPERIENCE on both sides of the social media belief system desire to DISCUSS, gain input, share needs and define expectations
  • Diversity drives the best picked panel… our goal is to represent ALL the different voices that participate in health, bringing them together to benefit the experienceTogether our panel covers…Mental health, physical health, providers, care givers, health systems, Marketers, researchers, educators Non-profits, for profits, social services Both coasts and the middle of the United States
  • Thanks for stopping by, we encourage you to vote positively for our panel submission and be a voice in your health experience. All work from this panel…. data, learnings and the social health graphic will be openly shared across the health community and with anyone interested in enhancing the health experience.
  • Transcript

    • 1. Can Social Media Benefitthe Health Experience SXSW Social Health Panel Submission
    • 2. or those under 30… Social media is here to… Well maybe… NO T STAY Social media is just a FAD for the techy tweeting crowd
    • 3. Need Proof
    • 4. Pope Benedict XVI, born in the pre-computer year of 1927, recently joined the Twitterati First Pope Tweet ~ June 28, 2011
    • 5. President Barack Obama will be personallytweeting during his upcoming re-election campaign ~ Watch for White House tweets signed BO, indicating those views are HISown
    • 6. 80% of adult internet users in the US have looked online for health information CDC Emergency, the most popular CDC Twitter feed, has more than 1.2 M followers 786 US hospitals have Twitter accounts and 551 have YouTube Channels (June 2011) PEW Internet & American Life Project CDC eHealth Metrics
    • 7. GROUPHUG ALL HAIL SOCIAL MEDIA NOT SO FASTIT’S NOT THAT EASY
    • 8. 10% Facebook Page 8% Twitter/Tweet Chats 5% LinkedIn Page 83% Internet 6% Blogging 3% YouTube foursquare Mobile App 52% MD Networking 25% Email 15% Media App 17% Patient Portal 27% Intranet 7% SM Content Sharing Facebook Twitter & T Chats LinkedIn Internet Blogger YouTube Mobile App Foursquare MD Networking Email Media App Patient Portal Intranet SM Content Do Not Use SM DataviaInCrowd100USbasedphysicians(oncologists/gastroenterologists/internalmedicine)
    • 9. Is there common ground among stakeholders for the use of social media in health
    • 10. Who are these health stakeholders… … just about of us Doctors Nurses PatientsAnyone that sees a doctor Allied Health ProfessionalsFamily care givers Health Educators ALL
    • 11. WhatistheVALUEof socialmediainthehealthexperience CONNECT COMMUNITY ENGAGE SHARE SUPPORT EDUCATE INTERACT NETWORK SIMPLIFY the PROCESS LISTENHEARGAIN FEEDBACK Forbothconsumersandprovidersofhealth
    • 12. Can we identify a for infusing social media into our health experience
    • 13. SXSWSOCIALHEALTHPANEL
    • 14. How do we plan to move minds, or at least tap into them What social media tools have the biggest potential to benefit and add value to the health experience Which tools are most problematic What concerns do you have using social media in health Remember all those health stakeholders, we’re going to ask them some questions…
    • 15. Are there social media tools that consumers and providers both feel could benefit the health experience ID social media tools that are better suited for use in health… …and those considered problematic Where’s the common ground… …the differences and disconnects Explore best starting point for using social media in health
    • 16. • ACCESS to those involved across the health experience • ability to AMPLIFY the voices of consumers and providers of health • health EXPERIENCE on both sides of the social media belief system • desire to DISCUSS, gain input, share needs and define expectations Value of our panel is in not our individual views but in our …
    • 17. The BEST ‘picked panel’ Our goal is to represent all the different voices that participate in health, bringing them together to benefit the experience Dr. West, scientist, m edical educator, advisor y dean, patient advocate, support er of personalized medicine, Syracus e NY Dr. Foreman, digital immigrant, psychol ogist, mental health care provider and advocate, rural KansasJill Celest , marketer across health organizations, n ational health system experience, soci al media firm, Florida Mike Boehmer, non- profit health systems experience across Ohio’s largest provider, govern ment social services work, Ohio Kathleen Poulos, nurse, mar ket researcher, intern ational health experience, access across health stakeholders, Calif ornia
    • 18. SXSW Social Health Panel Submission Thanks for stopping by, we encourage you to vote positively for our panel submission and be a voice in your health experience. Data, learnings and the social health graphic will be openly shared across the health community and with anyone interested in enhancing the health experience.

    ×