Patient Engagement: Health Consumer Insights from Gen Xers and Millennials
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Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

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Patient Engagement: Health Consumer Insights from Gen Xers and Millennials ...

Patient Engagement: Health Consumer Insights from Gen Xers and Millennials

Pathways to Patient Engagement is a webinar series designed to foster collaboration and discussion between all involved in the healthcare process.

During the initial webinar we explored physician insights and found 40% of the primary care physicians surveyed were not participating in any patient engagement activities.

During this webinar we highlighted feedback from health consumers, specifically Gen Xers and Millennials. We found Millennials to be more patient engagement savvy than their Gen X counterparts.

Review the deck and to get a health consumer perspective on patient engagement.

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  • Why are we talking about patient engagement today? It’s about both theeconomic and health consequences of a misaligned health care system that is now undergoing reform in a big way. For years, healthcare as a portion of the nation’s GNP has been rising and is today at 17%. We have the most expensive healthcare system in the world but our outcomes don’t match the cost. And,while more of the costs are going to be shouldered by patients and families, today’s wage earners can not afford the cost of care so access is restricted. On top of that, the incentives have placed patients and doctors many times at odds with best practices because the patient simply does not have the right information at the right time, to make the right healthcare choices that would improve his or her care, while keeping costs low.
  • You think about how much easier it would be if you and your doctor could just text/Skype/Facetime.“Unless I get into a life-critical accident,” she said, “I don’t need health insurance.”Among the 18- to 29-year-olds currently without health insurance, less than a third say they're likely to enroll in the exchange. Thirteen percent say they will definitely enroll, 16% say they will probably enroll, and 41% say they are split 50-50 on whether they will enroll, according to the poll. The poll of 2,089 young Americans was conducted Oct. 30 through Nov. 11. The margin of error is +/- 2.1 percentage points. 
  • Yet it’s young people like Smeal that Barack Obama's administration has said are most needed to make health care reform a success. The new insurance exchanges, which open Tuesday, hope to attract at least 2.7 million of the 17 million uninsured 18-to-34-year-old Americans. That age group is dubbed the young invincibles and is the demographic least likely to be insured.  Enrolling young adults, who often pay for but rarely use health insurance, is needed to keep premiums low overall. 
  • 60 percent of all health care costs are influenced by the behavior and decisions of individual patients. This is just a fact that has been ignored by our paternalistic health system that has made patients largely ignorant of their role in improving their health through lifestyle, fitness and in general, behavior change.
  • “The proportion of young adults 18–29 years of age who were obese more than tripled from 8% in 1971–1974 to 24% in 2003–2004.”“Nearly two-thirds of young adults did not have regular leisure-time physical activity and three-quarters did not report strength-training at least twice a week.”
  • “It disgusts me,” Smeal said of the health care law. She said she feels as if she’s being punished for striking out on her own and worries the new requirements will push her to full-time work just so she can afford insurance.“I just can’t comprehend working 35 hours a week, where I’m bringing in, after taxes, $200, $250 a week, just so I can have health insurance that I might use once that year,” she said. “Who wants to work just for your health insurance?”
  • In addition to the increased use of wearable technology (much of which is used to monitor health and fitness statistics, à la Fitbit), consumers will also take greater control of their health and health choices as they are given greater control of their financial commitment to insurance, thanks to the Affordable Care Act, Roth says. Elsewhere in the home, the blurring of gender roles (more women earning primary incomes and more men taking care of children) will also become more prevalent.
  • As a consumer of healthcare and a student of health policy, I hope to see the development of shared-decision making to inform patients of their options and empower them to be more responsible for their health. I would have happily signed a waiver saying I understood the risk of refusing drug treatment and that I had been properly educated in how to manage my risk factors through exercise, diet, and supplements.
  • The target is the Millennials, defined as those born in the 1980s who came of age with the new century and are now between 18 and 28. The fact that they have grown up wired — linked as soon as they start to socialize via cellphones, computers and video games — is not the only defining characteristic. They have a different mind-set, making former methods of approach obsolete. This is the generation of free downloads, easy access to everything — what the American psychologist Nathan Brody calls “the entitled generation.”They’re more than that.
  • TRACK ITyou live in a world where you can get a status update on your pizza from bed.
  • Check it out with your friends first
  • In September 2007, Roswell Park Cancer Institute launched Yroswell, a program created specifically for Generation Y. The program was created to demystify cancer for the next generation of cancer professionals, patients and advocates. Yroswell is a network of young people – ages 12 to 26 – all working toward “a world without cancer.”To help achieve this goal, Yroswell sponsors and supports programs that reflect three goals:Learning - to inspire and support Generation Y'ers interested in careers in oncology and healthcareGiving - to motivate Gen Y'ers to volunteer, fundraise and advocate for a world without cancer and provide them with the resources to do soCoping - to support and connect Gen Y'ers affected by cancer by helping them deal with the emotional impact of the diseaseCheck out our website or visit our facebook and twitter pages!
  • Thanks KelleyAnd thanks for including InCrowd in your webinar series. We see this as such an important healthcare topic for many reasons. On a daily basis we read about providers struggling to demonstrate that they’re implementing Stage 2 Meaningful Use - specifically showing that they're engaging patients. A good deal of the responsibility seems to fall on the shoulders of the physicians but we see patient engagement as an opportunity for everyone involved in the healthcare process And your approach of bringing everyone into this discussion is why we were so excited to participate.
  • So to jump in and give you a little background…We really wanted to understand the current ‘state of the union’ in terms of patient engagement – get a snap shot of today’s reality.We felt this would be a good way to start highlighting ‘gaps’ and opportunities within the current patient engagement environment Using the InCrowd micro survey platform, we surveyed 300 United States based primary care physician,we selected primary care physicians or PCPs because they tend to see a high volume of patients on a monthly basis and are what we think of as the gateway into the healthcare system The average demographic for our PCP Crowd was… 10 -19 years in practiceOffice basedSeeing 150 – 400 patients in a monthNEXT SLIDE: So what is the current’ snapshot’ on the state of patient engagement? (Friday November 1st at 5 PM started fielding, finished mid day on Sunday November 3rd)
  • So what is the current state of the union in terms of patient engagement? We found that…61% of the PCPs we surveyed are actively participating in some type of patient engagement activitiesThe physician’s practice website is the leading patient engagement activity currently being offered ‘Increased patient involvement in their care and health’ was noted as the biggest benefit while time was seen as the biggest barrierThe most commonly selected definition for patient engagement was… A meaningful collaboration between patients and clinicians, working together to help the patient progress towards mutually agreed upon health goals NEXT SLIDE: Now this is the high level “snapshot’ – what did we learn from the details….
  • So this is the high level “snapshot’ – what did we learn from the details….We started simple – very open and broad – wanting to understand what the PCPs would tell us before we put our scope and context around the the topicWe asked… Do you currently participate in patient engagement activities?
  • They stated…Unsure what that isDon’t know what this would beSounds like a silly buzzwordI’m out of the loop here – do you mean support groups, diet groups? Satisfaction surveys? Educational session? To have a group of physicians - a group of primary care physicians that are the gateway to the healthcare process – say they have NO idea what patient engagement means – is concerning. Now I have to believe that the Affordable Care Act and the growing number of educated health consumers will drive change in terms of patient engagement I also think this represents an opportunity for stakeholders in the healthcare process to develop tools and programs that support both providers and the patients. NEXT SLIDE: At this point we did offered some guidance or context around the concept of patient engagement…
  • They stated…Unsure what that isDon’t know what this would beSounds like a silly buzzwordI’m out of the loop here – do you mean support groups, diet groups? Satisfaction surveys? Educational session? To have a group of physicians - a group of primary care physicians that are the gateway to the healthcare process – say they have NO idea what patient engagement means – is concerning. Now I have to believe that the Affordable Care Act and the growing number of educated health consumers will drive change in terms of patient engagement I also think this represents an opportunity for stakeholders in the healthcare process to develop tools and programs that support both providers and the patients. NEXT SLIDE: At this point we did offered some guidance or context around the concept of patient engagement…
  • At this point we did put some context around the concept of patient engagement… We provide a series of definitions and had the PCPs select the statement they FELT BEST defined the concept of patient engagement
  • These are the 5 statements we provided on patient engagement – we pulled this information from a literature search on the topicThe statement selected by the majority of PCPs’ highlights collaboration and mutually agreed upon health goals, it was good to see the more well rounded statement selected. We also pulled out the data for the non-active group (those 116 PCPs that are not currently participating in patient enjoyment activities) to see what their information reflected. I’m happy to report that (1) despite not participating in patient engagement and (2) many of them being unfamiliar with the term – when provided with options the majority of this group also selected the more well rounded statement. As for Other – the PCPs offered things like…-Providing EASY ways to securely communicate with their doctors-Haven't ever heard that term-I have never hard this term before so have no idea-Advertising-person to person contact...we do this and have many great comments from our patients.even those who are very tech friendly.appreciate the warmth and friendliness of our office-Engagement does sound a good word to use. Not a buzz word. Make sure patients understand.-Other than in office discussions, I prefer the use of telephone rather than e-mail or text--more personal--
  • These are the 5 statements we provided on patient engagement – we pulled this information from a literature search on the topicThe statement selected by the majority of PCPs’ highlights collaboration and mutually agreed upon health goals, it was good to see the more well rounded statement selected. We also pulled out the data for the non-active group (those 116 PCPs that are not currently participating in patient enjoyment activities) to see what their information reflected. I’m happy to report that (1) despite not participating in patient engagement and (2) many of them being unfamiliar with the term – when provided with options the majority of this group also selected the more well rounded statement. As for Other – the PCPs offered things like…-Providing EASY ways to securely communicate with their doctors-Haven't ever heard that term-I have never hard this term before so have no idea-Advertising-person to person contact...we do this and have many great comments from our patients.even those who are very tech friendly.appreciate the warmth and friendliness of our office-Engagement does sound a good word to use. Not a buzz word. Make sure patients understand.-Other than in office discussions, I prefer the use of telephone rather than e-mail or text--more personal--
  • To get a bite more granular we provided the PCPS with a list of patient engagement activities and asked them to tell us what they currently offered their patients
  • To get a bite more granular we provided the PCPS with a list of patient engagement activities and asked them to tell us what they currently offered their patients
  • To get a bite more granular we provided the PCPS with a list of patient engagement activities and asked them to tell us what they currently offered their patients
  • From here we asked about benefits, again providing a series of statements - but this time asking them to rank the statements from greatest to lowest benefit.
  • Based on an average, overall ranking ‘increased patient involvement in their care and health’ ranked as the highest benefitWhen using an average score you tend to loose some of the detail so we looked a little deeper and pulled out the number of PCPs that selected each of the statements as the greatest benefit we did this for the overall sample of 300 PCPs and then further broke it down for the active and non-active PCPsAs you can see from the top line Across the board ‘increased patient involvement in their care and health’ ranked #1 What I found interesting was the difference between the active and non active PCPs related to that statement Allows physicians to be proactive, planning around patient needs prior to appointment –this was the lowest ranked benefitfor the non active PCPs I think reflects a fundamental difference between the 2 groups and their approach to providing care and truly engaging with the patient.
  • Based on an average, overall ranking ‘increased patient involvement in their care and health’ ranked as the highest benefitWhen using an average score you tend to loose some of the detail so we looked a little deeper and pulled out the number of PCPs that selected each of the statements as the greatest benefit we did this for the overall sample of 300 PCPs and then further broke it down for the active and non-active PCPsAs you can see from the top line Across the board ‘increased patient involvement in their care and health’ ranked #1 What I found interesting was the difference between the active and non active PCPs related to that statement Allows physicians to be proactive, planning around patient needs prior to appointment –this was the lowest ranked benefitfor the non active PCPs I think reflects a fundamental difference between the 2 groups and their approach to providing care and truly engaging with the patient.
  • So what have we learned about patient engagement…-I think #1, there doesn’t seem to be a clear understanding of patient engagement and this makes it difficult to meet the expectations for both patients and healthcare providers -Two, There needs to be a broader list of patient engagement offerings – the current static tools are a start but they fall short of what’s needed to truly engage patients and pull them into the healthcare process. We also need more feedback from patients as to what they really want.There also seems to be uncertainty around what’s involved in patient engagement - there are more questions than there are answers.Again - I think this represents an opportunity for different stakeholders in the healthcare process An opportunity to develop tools and programs that support both providers and the patients along the patient engagement pathway.Kelly I’ll turn it back over to you.
  • They stated…Unsure what that isDon’t know what this would beSounds like a silly buzzwordI’m out of the loop here – do you mean support groups, diet groups? Satisfaction surveys? Educational session? To have a group of physicians - a group of primary care physicians that are the gateway to the healthcare process – say they have NO idea what patient engagement means – is concerning. Now I have to believe that the Affordable Care Act and the growing number of educated health consumers will drive change in terms of patient engagement I also think this represents an opportunity for stakeholders in the healthcare process to develop tools and programs that support both providers and the patients. NEXT SLIDE: At this point we did offered some guidance or context around the concept of patient engagement…
  • Joseph C. Kvedar, MD, is the Founder and Director of the Center for Connected Health, working to create a new model of healthcare delivery, by developing programs and innovative strategies to move care from the hospital or doctor’s office into the day-to-day lives of patients.  In his role with the Center for Connected Health, Dr. Kvedar is creating innovative programs to leverage information technology – cell phones, computers, networked devices and simple remote health monitoring tools – to help providers and patients manage chronic conditions, maintain health and wellness and improve adherence, engagement and clinical outcomes. Based on the technology platform developed at the Center, Healthrageous, a personalized health technology company, was launched in 2010, offering a range of health and wellness self-management programs to their clients.
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  • If youre listening to this webinar live, you will receive an invitation for the December webinar, as registration is now open.

Transcript

  • 1. Pathways to Patient Engagement: Health Consumer Insights #PatientEngagement
  • 2. Kelley Connors, MPH, Founder KC Health The Brand Engagement Champion for Health Innovators Health Marketing & Communications Strategist Dir Marketing, Healthcare Businesswomen’s Association/Boston Chapter Member, Society for Participatory Medicine Twitter @kelleyconnors LinkedIn @linkedin.com/in/kelleyconnors
  • 3. Why Patient Engagement?
  • 4. “Unless I get into a lifecritical accident, I don’t need health insurance”.
  • 5. Patient Engagement: The actions that people take to better control their health and benefit from care #PatientEngagement
  • 6. 60% Of all healthcare costs are influenced by the behavior and decisions of individual patients #PatientEngagement
  • 7. Smoking Diabetes Mental Health STD Violence
  • 8. Wellness, Responsibility, Empowerment
  • 9. “I want to discover it for myself”
  • 10. http://yroswell.org
  • 11. Kathleen Poulos, CMO and Co-Founder of InCrowd, Inc. @katseyemedia linkedin.com/in/kathleenpoulos google.com/+KathleenPoulos InCrowdNow.com Kathleen.poulos@incrowdnow.com #PatientEngagement
  • 12. #PatientEngagement Pathways to Patient Engagement: Health Consumer Insights Webinar #2 Tuesday December 10, 2013
  • 13. Background During first webinar explored physician insights, current ‘state of the union” on patient engagement Highlight gaps and opportunities Using the InCrowd platform, surveyed 330 US health consumers – 165 Gen Xers (1977 – 1992) – 165 Millennials (1965 – 1976) #PatientEngagement
  • 14. Current State of Patient Engagement According to Gen Xers and Millennials… “A meaningful collaboration between me and my healthcare team, working together to achieve mutually agreed upon health goals” #PatientEngagement Even split among surveyed health consumers on familiarity with the term patient engagement – 51% Familiar – 49% Not Familiar Easier access to my doctor and personal health information, cited as the major benefit Access to personal health information along with ability to manage health related activities online identified as most desired engagement tools
  • 15. Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. For this survey we are using the words health consumer and patient interchangeably. As you answer the questions, please consider that we are all health consumers and/or patients.
  • 16. Even Split Around Patient Engagement Terminology Health Consumers Yes 51% 169 Health Consumers No 49% 161 Health Consumers Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers
  • 17. However, More Millennials Familiar with Term Patient Engagement Gen Xers Millennials No 38% Yes 41% 67 GXs 93 MLNs No 59% 98 GXs Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers Yes 62% 102 MLNs
  • 18. Millennials Gen Xers No 38% Yes 41% 67 GXs 63 MLNs No 59% 98 GXs Yes 62% 102 MLNs PCPs No 39% Yes 61% 184 PCPs 116 PCPs Do you currently participate in patient engagement activities? n = 300 PCPs Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers
  • 19. Gen X Health Consumers I heard about that word but I don’t really know what that means. People taking control of their health care plans and searching for answers to their questions. Interaction with the patient - communication back and forth with patient showing an understanding of conversation and asking appropriate questions. I'm guessing that the term patient engagement means that patients and physicians can work together to provide the best health care possible. Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers
  • 20. Millennial Health Consumers I believe it means that the patient works with the doctors to achieve a goal. Is this maybe a patients involvement in their own care and the decisions to be made about their health? Patient taking charge of care to ask questions and advocate for themselves. Haven't heard the term but I think it would mean healthcare providers interacting with their patients. Rather than rattling off information, actually listening and responding to patient concerns and symptoms. Involving a patient in their care by making them understand they are a very important part of their own health care through communication and education. Are you familiar with the term patient engagement? Please provide your personal definition of this term, regardless of prior familiarity. n = 330 Health Consumers
  • 21. We have provided a series of definitions for patient engagement, please select the one that you feel best defines this term. #PatientEngagement
  • 22. Patient Engagement Definitions Technology, mobi le applications and online communities that provide me with access to medical information Enhanced communication between me and my physicians, both in person and via technology Secure communication tools that give me access to my personal medical information A meaningful collaboration between me and my healthcare team, working together to achieve mutually agreed upon health goals It’s just a buzzword, it doesn’t really have much meaning Other (please define) 9/165 Gen Xers 54/165 Gen Xers 7/165 Gen Xers 85/165 Gen Xers 10/165 Gen Xers 3/165 Gen Xers 5% 31% 4% 51% 6% 2% 11/165 MLNs 43/165 MLNs 9/165 MLNs 93/165 MLNs 8/165 MLNs 1/165 MLNs 7% 26% 6% 56% 5% 0.6% 18 / 300 PCPs 53 / 300 PCPs 13 / 300 PCPs 161 / 300 PCPs 48 / 300 PCPs 7/ 300 PCPs 6% 18% 4% 54% 16% 2% Which definition best defines the term patient engagement? n = 330 Health Consumers
  • 23. Patient Engagement Definitions Technology, mobi le applications and online communities that provide me with access to medical information Enhanced communication between me and my physicians, both in person and via technology Secure communication tools that give me access to my personal medical information A meaningful collaboration between me and my healthcare team, working together to achieve mutually agreed upon health goals It’s just a buzzword, it doesn’t really have much meaning Other (please define) 9/165 Gen Xers 54/165 Gen Xers 7/165 Gen Xers 85/165 Gen Xers 10/165 Gen Xers 3/165 Gen Xers 5% 31% 4% 51% 6% 2% 11/165 MLNs 43/165 MLNs 9/165 MLNs 93/165 MLNs 8/165 MLNs 1/165 MLNs 7% 26% 6% 56% 5% 0.6% 18 / 300 PCPs 53 / 300 PCPs 13 / 300 PCPs 161 / 300 PCPs 48 / 300 PCPs 7/ 300 PCPs 6% 18% 4% 54% 16% 2% Which definition best defines the term patient engagement? n = 330 Health Consumers
  • 24. What term do you think best describes the concept of you and your physician working together to keep you healthy? #PatientEngagement
  • 25. Partnership Trumps Engagement Patient Engagement 37% Health Partnership 46% 151 Health Consumers 121 Health Consumers 0.6% Patient Activation 10% Health Engagement What term do you think best describes the concept of you and your physician working together to keep you healthy? n = 330 Health Consumers 7% Patient Experience
  • 26. Terminology Difference Noted Between Gen Xers and Millennials 30% Patient Engagement Patient Activation 43% 0% 1% Gen X 5% 8% Patient Experience Millennials 9% 11% Health Engagement 55% Health Partnership 37% 0% 20% 40% What term do you think best describes the concept of you and your physician working together to keep you healthy? n = 330 Health Consumers 60% 80% 100%
  • 27. Does your primary care physician currently offer any of these patient engagement tools? Select all that apply. #PatientEngagement
  • 28. Website and Online Appointment Scheduling Top List of Engagement Offerings Other (describe in comments) 3%, 10/330 Mobile health apps 13%, 43/330 23%, 75/330 Secure communication via email / text Patient portal 27%, 89/330 Schedule appointments via website 29%, 95/330 Website with educational information 29%, 95/330 None of the above 46%, 151/330 0% Does your primary care physician currently offer any of these patient engagement tools? Select all that apply. n = 330 Health Consumers 20% 40% 60% 80%
  • 29. Website and Online Appointment Scheduling Top List of Engagement Offerings Other (describe in comments) 3%, 10/330 Mobile health apps 13%, 43/330 23%, 75/330 Secure communication via email / text Patient portal 27%, 89/330 Schedule appointments via website 29%, 95/330 Website with educational information 29%, 95/330 None of the above 46%, 151/330 0% Does your primary care physician currently offer any of these patient engagement tools? Select all that apply. n = 330 Health Consumers 20% 40% 60% 80%
  • 30. Comparing Engagement Offerings 13% 11% Mobile health apps None of the above 46% 20% 29% 26% Schedule appointments via website 23% Secure communication via email / text 42% 29% Website with educational information 0% Which of the following patient engagement activities and tools do you currently offer? Select all that apply. n = 300 PCPs Does your primary care physician currently offer any of these patient engagement tools? Select all that apply. n = 330 Health Consumers 20% PCPs 36% 27% Patient portal Health Consumers 40% 49% 60% 80% 100%
  • 31. Please describe any patient engagement tools or health activities you would like to see your physician offer. Open ended question. #PatientEngagement
  • 32. Tools & Health Activities Gen Xers Millennials Online Access -Personal health information -Health history -Appointment scheduling -Personalized educational information Online Access -Personal health information -Health history -Appointment scheduling -Personalized educational information Online Q/A -Live chat -Email Q/A Secure Emailing -Reminders -Staff access for questions Q/A Venue Text Messaging/No Phone Calls Mobile Health Apps Please describe any patient engagement tools or health activities you would like to see your physician offer. Open ended question. n = 330 Health Consumers
  • 33. Gen X Health Consumers More suggestions on how to prevent disease. More wellness options. If I needed a quick question answered or had a small problem I could chat with someone on a webpage. Quicker refill process with no phone call required. I guess I would hope to be able to take care of issues from home instead of going to the doctor's office. A way to meet certain health goals (for example, lowering weight, blood pressure) with the help of online engagement and information. Please describe any patient engagement tools or health activities you would like to see your physician offer. Open ended question. n = 330 Health Consumers
  • 34. Millennial Health Consumers App to keep track of your goals and review with your doctor. Tips health tailored to fit each individual. Web chat consults. Online resources for treating common ailments without having to make an appointment. A successful plan designed by both me and my doctor to use as a long term road map to keep me as healthy as possible. Better definition of my tests results so I can fully understand them. Venue for easy follow-up questions that wouldn't be time-consuming for either party. Please describe any patient engagement tools or health activities you would like to see your physician offer. Open ended question. n = 330 Health Consumers
  • 35. What do you believe are the biggest benefits to patient engagement? Select all that apply. #PatientEngagement
  • 36. Benefits of Patient Engagement Biggest Overall Benefit Gen Xers Millennials Greater commitment to my treatment plan when I’m ill 116 58 58 I’m more involved and take greater responsibility in my own health 171 87 84 Improved communications with my doctor’s office healthcare staff 192 97 95 205 104 101 23 12 11 4 3 1 Benefits of Patient Engagement Easier access to my doctor and my personal health information I don’t see any benefits to patient engagement, just want access to a doctor when I’m ill Other What do you believe are the biggest benefits to patient engagement? Select all that apply. n = 330 Health Consumers
  • 37. Benefits of Patient Engagement Biggest Benefit Overall Gen Xers Millennials Greater commitment to my treatment plan when I’m ill 116 58 58 I’m more involved and take greater responsibility in my own health 171 87 84 Improved communications with my doctor’s office healthcare staff 192 97 95 205 104 101 23 12 11 4 3 1 Benefits of Patient Engagement Easier access to my doctor and my personal health information I don’t see any benefits to patient engagement, just want access to a doctor when I’m ill Other What do you believe are the biggest benefits to patient engagement? Select all that apply. n = 330 Health Consumers
  • 38. Gaps & Opportunities Work to be done in getting patients more involved in and responsible for their own health Messaging tailored to resonate with health consumers Easier access to personal health information Remove barriers to basic interactions between the physician and the patient Get with the times – health consumers are online and mobile
  • 39. Voice of the Health Consumer An ability to know what is really going on and feel like I have some power in my life. If a patient feels more involved in his health decisions he will be more proactive with his health instead of reactive. I want to feel more a part of my health care. Being better informed about what I can do on my own. I sometimes feel like I’m just a number when going to the doctor, I’d like to feel more like a person. I want to be able to access credible information, on demand. It's my health! #PatientEngagement
  • 40. Resource Pathways Bloggers Articles Thought Leaders
  • 41. http://projectmillennial.org
  • 42. http://projectmillennial.org
  • 43. http://reginaholliday.blogspot.com
  • 44. http://www.mhealthsummit.org
  • 45. Upcoming Patient Engagement Webinars: January 14, 2014 February TBD #PatientEngagement
  • 46. Thank you for joining us today kelley@kc-health.com kathleen.poulos@incrowdnow.com #PatientEngagement