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Intro to Twitter with Katrina (Scooter) Kokoska@kkokoska // kkokoska@schipul.com
What We’ll Cover •   What is Twitter •   The Twitter Basics •   Using Twitter •   Getting Started •   Twitter Tools@kkokoska
What is Twitter?
Tweet Speak • Tweet: A post on Twitter, 140 char. max. Not   editable. • Follow: Subscribe to a Twitter user’s post feed. ...
Tweet Speak • DM: Direct Message. You can only send to folks who   follow you. • Hashtag (#): Used before relevant keyword...
Other Cool Stuff •   Privacy Settings •   Location tagging •   Pictures •   Trending Topics •   Finding people on Twitter@...
Twitter Search • Basic vs. Advanced • Twitter Search Operators                              “happy hour” near:’houston’   ...
DO! • Keep your handle obvious – Avoid underscores   and numbers • Listen first! Then engage. • Be interesting • Promote y...
How Does Your Page Stack Up? • Squint Test   -Obvious handle and image   -Link back to website   -Background matches brand...
DON’T! •   Overtweet •   Tweet about the mundane. •   Totally automate •   Be a bully •   Hide associations •   Be self-in...
You’re Doing it Right!@Mortons                                    @ZapposSurprises networked fan at airport with a   Cultu...
Twitter Tools •   Hootsuite •   Sprout Social •   Twitterfeed – Autotweets from RSS Feed •   Tweetdeck – Desktop tool •   ...
Thank You!Katrina (Scooter) Kokoska@kkokoskakkokoska@schipul.com
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Intro to Twitter

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  • To offer a really formal definition, Wikipedia says this about Twitter: Twitter is an online social networking and microblogging service that enables its users to send and read text-based posts of up to 140 characters, informally known as "tweets".Twitter was created in March 2006 by Jack Dorsey and launched that July. Twitter rapidly gained worldwide popularity, with 200 million users as of 2011,[6] generating over 200 million tweets and handling over 1.6 billion search queries per day.[3][8][9] It is sometimes described as "the SMS of the Internet.No “Friendship”Early adoptersTend to follow much more people because it’s not just about keeping up with your friends, it’s about being in the know. It’s a lot like a more personal Google ReaderShorter shelf life on TweetsGreat for: knowledge sharingOne on one personal attentionCustomer Service
  • Transcript of "Intro to Twitter"

    1. 1. Intro to Twitter with Katrina (Scooter) Kokoska@kkokoska // kkokoska@schipul.com
    2. 2. What We’ll Cover • What is Twitter • The Twitter Basics • Using Twitter • Getting Started • Twitter Tools@kkokoska
    3. 3. What is Twitter?
    4. 4. Tweet Speak • Tweet: A post on Twitter, 140 char. max. Not editable. • Follow: Subscribe to a Twitter user’s post feed. • Unfollow: Unsubscribe from a post feed. • Block: Prevents a specific logged in user from seeing your content • Mention: Using @username in a Tweet to tag another Twitter user.@kkokoska
    5. 5. Tweet Speak • DM: Direct Message. You can only send to folks who follow you. • Hashtag (#): Used before relevant keywords to categorize Tweets so they show more easily in a Twitter search. • Tiny URLs: URLs created by using a shortener. (bit.ly) • RT: Retweet • HT: Hat tip • OH: Overheard@kkokoska
    6. 6. Other Cool Stuff • Privacy Settings • Location tagging • Pictures • Trending Topics • Finding people on Twitter@kkokoska
    7. 7. Twitter Search • Basic vs. Advanced • Twitter Search Operators “happy hour” near:’houston’ happy hour near:’houston’ within:20mi “happy hour” happy since: 2011-5-5 happy OR hour happy until: 2011-5-5 happy –hour #happyhour happy –hour  from:kkokoska happy  happy ? to:kkokoska @kkokoska happy filter:links happy source:twitterfeed@kkokoska
    8. 8. DO! • Keep your handle obvious – Avoid underscores and numbers • Listen first! Then engage. • Be interesting • Promote your blog, events, causes – 3 to 1 rule • Promote/Quote others • Tell people you’re on Twitter.@kkokoska
    9. 9. How Does Your Page Stack Up? • Squint Test -Obvious handle and image -Link back to website -Background matches branding -@replies, links, #s in content -Shortened links • Bonus Points -Custom background -Who’s Tweeting?@kkokoska
    10. 10. DON’T! • Overtweet • Tweet about the mundane. • Totally automate • Be a bully • Hide associations • Be self-involved@kkokoska
    11. 11. You’re Doing it Right!@Mortons @ZapposSurprises networked fan at airport with a Culture and customer servicefull meal. @ComcastCares@CoffeeGroundz Online Customer ServiceLocal Houston coffee house connectonline and attributes 50% increase inbusiness to Twitter.@kkokoska
    12. 12. Twitter Tools • Hootsuite • Sprout Social • Twitterfeed – Autotweets from RSS Feed • Tweetdeck – Desktop tool • Tweetgrid – Creates search dashboard • Tweetchat – Manage community chats • Twit pic – Post photos@kkokoska
    13. 13. Thank You!Katrina (Scooter) Kokoska@kkokoskakkokoska@schipul.com
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