7M Canadians on LinkedIn is ~21% of Canada’s total population27M Internet users in Canada; 7M of which are on LinkedIn or 26% of the Internet population
Mobile + Social: Connect, Curate and Sell
Marketing used to be so simple…New product Pump up theair coverAdd someoffersSales grew!Marketing messages delivered via advertising used to be aprimary and trusted source of information.Word of Mouth was localized and slow.@KatrinaKlier @KhodyG #DMS2013
Trust of Information Varies…Source: Nielsenhttp://blog.nielsen.com/nielsenwire/media_entertainment/consumer-trust-in-online-social-and-mobile-advertising-grows/ @KatrinaKlier @KhodyG #DMS2013
Sources: Facebook, TechCrunch, Pingdom, Washington Post, Nielsen @KatrinaKlier @KhodyG #DMS2013
@KatrinaKlier @KhodyG #DMS201310% of the totalglobal Internet trafficnow goes over mobilephones6 Billion mobile subscriptionsworldwide with 75% of the worldhaving access to mobile phonesActive global mobile app usersnow number 1 Billion, expected toreach 2.1B by 2016Smartphone ownership is lowest in the U.S.among developed markets, reaching 61%by December 2012.
The Traditional Funnel…• All about closing a sale• Once the customer started to use theproduct, the conversation stopped• No incentive for repeat purchase• No way for a customer to be an activefan of the brand or products• Word of Mouth has hard to hear or see@KatrinaKlier @KhodyG #DMS2013
Open Content or Channels:Reality, DeliveryBrand-Controlled Content or Channels:Expectation, PromiseCustomer Conversations: Nonstop &Dynamic@KatrinaKlier @KhodyG #DMS2013Accenture, Serving the Nonstop Customer, 2012
PersonalGenerate demand via targetedoffers to drive considerationLocation and TimeLeverage geolocation capabilities todeliver location based offers, via out ofhome with QRs, location basedservices, or even TVPull in Social GraphsDrive end-user consideration by buildingadvocacy, support and loyalty throughsocial media engagement and pulling inindividual Social Graphs.Gauge and EngageDrive end-user consideration bybuilding advocacy, support and loyaltythrough social media engagementand pulling in individual SocialGraphs.AccessibilityConnect via channels accessiblefrom many places – PC, Tablet,Phone, TV, Kiosk…@KatrinaKlier @KhodyG #DMS2013
Takeaways – Connect, Curate, Sell, Repeat• Social and Mobile are a“digital town square”• Everyone contributes content• Media across the non-stoplifecycle• Devices people use through theirday@KatrinaKlier @KhodyG #DMS2013
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