Social Media and NonProfit Fund-raising

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Want to know how to raise money for your nonprofit? See some great examples of who's doing fund-raising via social media well?

Check out this presentation on Social Media and Fund-Raising today!

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  • Tweetdeck: monitor CoTweet: schedule, 5 tweets per dayYoutube: buy a flip camSlideshare: Just like Flickr, use what you already have
  • Social Media and NonProfit Fund-raising

    1. 1. Social Media and Fundraising<br />Katrina Kibben<br />Social Media Ninja<br />Monster.com<br />
    2. 2. Agenda<br />Why Social Media? <br />Social Media Campaign Wins<br />Social Media Campaign Fails<br />How To Create A Social Media Campaign<br />Discussion<br />
    3. 3. Poll: where are you online?<br /><ul><li>Facebook
    4. 4. Twitter
    5. 5. YouTube
    6. 6. Slideshare
    7. 7. Myspace
    8. 8. LinkedIn</li></li></ul><li>More importantly…<br />Where are your donors online?<br />How do they prefer to give?<br />Online?<br />Offline?<br />What do you think?<br />
    9. 9. Stats<br />Donors operate across social media sites:<br />52% utilize YouTube<br />12% post on Flickr <br />9% have Facebook accounts<br />51% of donors prefer to give online<br />http://mashable.com/2009/03/26/social-media-nonprofit-study/<br />
    10. 10. Online or offline?<br />http://nonprofit.about.com/od/onlinefundraising/a/getonlinedonors.htm<br />
    11. 11. How much do they give?<br />http://mashable.com/2009/03/26/social-media-nonprofit-study/<br />
    12. 12. How do they give?<br />http://mashable.com/2009/03/26/social-media-nonprofit-study/<br />
    13. 13. Where do they give?<br />http://mashable.com/2009/03/26/social-media-nonprofit-study/<br />
    14. 14. What are they talking about?<br />http://mashable.com/2009/03/26/social-media-nonprofit-study/<br />
    15. 15. What are they looking for?<br />http://mashable.com/2009/03/26/social-media-nonprofit-study/<br />
    16. 16. SOCIAL MEDIA WINS<br />
    17. 17. PETA on Facebook<br /><ul><li>Engaging headlines
    18. 18. Participation
    19. 19. Community</li></li></ul><li>#blamedrewscancer on Twitter<br /><ul><li>Humor
    20. 20. Showcase results
    21. 21. Easy to navigate</li></li></ul><li>Epic Change on Twitter<br />Raised over $11,000 in just 48 hours <br />
    22. 22. Livestrong on Slideshare<br />Social Media Sharing<br />Transparency<br />
    23. 23. Monster.com on Flickr<br /><ul><li>Clear results
    24. 24. SEO Optimization
    25. 25. Identification with cause</li></li></ul><li>I2Y.com blog<br /><ul><li>Synch content with social media events
    26. 26. Establish credibility
    27. 27. Set up outgoing links</li></li></ul><li>March of Dimes on YouTube<br /><ul><li> Call out your cause
    28. 28. Frequent contributions
    29. 29. Highlight donors and spokespeople</li></li></ul><li>WorldVision’s landing page<br /><ul><li> Call out your cause
    30. 30. Establish credibility
    31. 31. Make your site interactive and easy to navigate</li></ul>http://worldvision.org/charity<br />
    32. 32. Best practices for websites<br />Social media quick-links<br />Award recognition<br />One-click donation button<br />
    33. 33. Red Cross mobile campaign<br />
    34. 34. NonProfitLA.com social event<br />
    35. 35. E-mail campaigns<br />Is email social media?<br />How to appropriately leverage email?<br />Create warm lead lists<br />1% to 3% of a nonprofit group's e-mail list would donate money when solicited, at an average of about $80 per person<br />Share timely, relevant information<br />Precautions<br />Paying for email address is a no-no<br />http://www.washingtonpost.com/wp-dyn/content/article/2009/04/21/AR2009042103786.html<br />
    36. 36. SOCIAL MEDIA FAILS<br />
    37. 37. Causes<br />
    38. 38. Why they fail<br />No obvious organizational impact<br />No trust<br />Content<br />Execution<br />Timelines<br />Channels <br />
    39. 39. MAKING IT WORK<br />
    40. 40. It’s all connected<br />
    41. 41. What works?<br />LISTEN<br />Call to action focus; not donation focus <br />Clear and achievable goal<br />Short deadlines<br />Leverage networks<br />Make giving easy<br />Recognition <br />
    42. 42. Partnering with brands<br />87% of consumers would switch brands based on association with a good cause<br />50% of consumers would pay more for products from brands that support cause<br />What’s in it for me?<br />
    43. 43. It doesn’t take a ninja…<br />YOU CAN DO THIS AT HOME<br />
    44. 44. Making the most of your time<br />CoTweet & Tweetdeck<br />Facebook<br />YouTube <br />Flickr<br />Slideshare<br />Wefollow<br />
    45. 45. Tracking your Success<br />
    46. 46. Social Evolution<br />"It's an experiment that shows social media is a great way to touch more people," he said, "but it may have a ways to go in terms of raising money." <br />Elliot Bisnow<br />
    47. 47. Questions?<br />

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