Social Media and NonProfit Fund-raising
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Social Media and NonProfit Fund-raising

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Want to know how to raise money for your nonprofit? See some great examples of who's doing fund-raising via social media well?...

Want to know how to raise money for your nonprofit? See some great examples of who's doing fund-raising via social media well?

Check out this presentation on Social Media and Fund-Raising today!

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  • Tweetdeck: monitor CoTweet: schedule, 5 tweets per dayYoutube: buy a flip camSlideshare: Just like Flickr, use what you already have

Social Media and NonProfit Fund-raising Social Media and NonProfit Fund-raising Presentation Transcript

  • Social Media and Fundraising
    Katrina Kibben
    Social Media Ninja
    Monster.com
  • Agenda
    Why Social Media?
    Social Media Campaign Wins
    Social Media Campaign Fails
    How To Create A Social Media Campaign
    Discussion
  • Poll: where are you online?
    • Facebook
    • Twitter
    • YouTube
    • Slideshare
    • Myspace
    • LinkedIn
  • More importantly…
    Where are your donors online?
    How do they prefer to give?
    Online?
    Offline?
    What do you think?
  • Stats
    Donors operate across social media sites:
    52% utilize YouTube
    12% post on Flickr
    9% have Facebook accounts
    51% of donors prefer to give online
    http://mashable.com/2009/03/26/social-media-nonprofit-study/
  • Online or offline?
    http://nonprofit.about.com/od/onlinefundraising/a/getonlinedonors.htm
  • How much do they give?
    http://mashable.com/2009/03/26/social-media-nonprofit-study/
  • How do they give?
    http://mashable.com/2009/03/26/social-media-nonprofit-study/
  • Where do they give?
    http://mashable.com/2009/03/26/social-media-nonprofit-study/
  • What are they talking about?
    http://mashable.com/2009/03/26/social-media-nonprofit-study/
  • What are they looking for?
    http://mashable.com/2009/03/26/social-media-nonprofit-study/
  • SOCIAL MEDIA WINS
  • PETA on Facebook
    • Engaging headlines
    • Participation
    • Community
  • #blamedrewscancer on Twitter
    • Humor
    • Showcase results
    • Easy to navigate
  • Epic Change on Twitter
    Raised over $11,000 in just 48 hours
  • Livestrong on Slideshare
    Social Media Sharing
    Transparency
  • Monster.com on Flickr
    • Clear results
    • SEO Optimization
    • Identification with cause
  • I2Y.com blog
    • Synch content with social media events
    • Establish credibility
    • Set up outgoing links
  • March of Dimes on YouTube
    • Call out your cause
    • Frequent contributions
    • Highlight donors and spokespeople
  • WorldVision’s landing page
    • Call out your cause
    • Establish credibility
    • Make your site interactive and easy to navigate
    http://worldvision.org/charity
  • Best practices for websites
    Social media quick-links
    Award recognition
    One-click donation button
  • Red Cross mobile campaign
  • NonProfitLA.com social event
  • E-mail campaigns
    Is email social media?
    How to appropriately leverage email?
    Create warm lead lists
    1% to 3% of a nonprofit group's e-mail list would donate money when solicited, at an average of about $80 per person
    Share timely, relevant information
    Precautions
    Paying for email address is a no-no
    http://www.washingtonpost.com/wp-dyn/content/article/2009/04/21/AR2009042103786.html
  • SOCIAL MEDIA FAILS
  • Causes
  • Why they fail
    No obvious organizational impact
    No trust
    Content
    Execution
    Timelines
    Channels
  • MAKING IT WORK
  • It’s all connected
  • What works?
    LISTEN
    Call to action focus; not donation focus
    Clear and achievable goal
    Short deadlines
    Leverage networks
    Make giving easy
    Recognition
  • Partnering with brands
    87% of consumers would switch brands based on association with a good cause
    50% of consumers would pay more for products from brands that support cause
    What’s in it for me?
  • It doesn’t take a ninja…
    YOU CAN DO THIS AT HOME
  • Making the most of your time
    CoTweet & Tweetdeck
    Facebook
    YouTube
    Flickr
    Slideshare
    Wefollow
  • Tracking your Success
  • Social Evolution
    "It's an experiment that shows social media is a great way to touch more people," he said, "but it may have a ways to go in terms of raising money."
    Elliot Bisnow
  • Questions?