Social Media for Shoppers,
Stylists & Image Consultants
Katrina Gallagher & Susanna Kelly Hancock
Download the notes from today’s session.
dgt.gl/fashionwebinar
Password: ISAN
Notes & Videos
Social Media…
Why aren’t you
doing it?
Why should you ‘do’
Social Media?
#SocialMedia Users
http://dgt.gl/jeffbullastatistics
Time spent on Social Media per
online hour
It’s a must
Just look where it’
s going
$24mil business
275,000 Facebook fans
35,000 Twitter followers
Stock crisis
Advertised on Facebook
Sold out in 30 seconds
● What will success look like to you?
● How many customers do you want?
● Who are your existing customers?
● What do your ...
Where do you start?
Facebook
Page, Fan, Like, Share, Comment, Tag
•
Link to an article on
your website or blog.
Facebook Tip
#1
‘Big up’ related people
and companies, and tag
them to let them know
Facebook Tip
#2
Ask questions
Facebook Tip
#3
Update followers
with exclusive
events and offers
Facebook Tip
#4
Twitter
#Hashtag, Follower, Retweet (RT), Follow
Friday (FF)
Share
Communicate
Participate
Schedule
Use the search
tool to find
great people to
follow
Twitter Tip
#1
Upgrade to the
new layout and
add a great
header image
Twitter Tip
#2
Create lists to
organise your
people
Twitter Tip
#3
Use
appropriate
#hashtags
Twitter Tip
#4
Google+
Authorship, Local Business, Hangouts
Google+
More integration
What is a
Google
Hangout?
1. Visit http://www.google.com/hangouts/ & install the app
2. Create a Google account (or sign in)
3. Invite your contacts...
Google+ Hangout Shop-along Asos
• Drive sales in real-
time.
• Personal and
memorable experience.
• Scalable.
• Record for later use.
Pinterest
Pins, Boards, Follows & Likes
Pinterest
"You can turn (an item) into the most covetable piece of
vintage because you put it on a girl…who’s showing you
...
Use photos of
people wearing
the results of your
work
Reflect your taste,
talent & take on
fashion & image
Pinterest Tip
#1
Use the ‘Goodies’
from Pinterest
http://about.pinterest.
com/en-gb/goodies
Pinterest Tip
#2
Help people
‘pin’ content on
your website
Pinterest Tip
#3
Time Saving Tips #1
Buffer
Time Saving Tips #2
Hootsuite
Time Saving Tip #2
Piccollage
Piccollage
Create collages in
seconds - see our
video demo
Actions
● List your objectives (what will success look like)
● Install Pinterest Goodies
● Search for people to follow on ...
QUESTIONS ANYONE?
For more tips & to download this masterclass
sign up to my newsletter
Digitangle.co.uk
Thanks for listen...
Image Credits:
• Owl http://www.liferealizedblog.com/2012/11/i-was-little-excited-but-mostly-blorft.html
• Action http://w...
Social media for fashion stylists @Digitangle
Social media for fashion stylists @Digitangle
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Social media for fashion stylists @Digitangle

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* Simple but powerful strategies and tactics
* How to increase your following and fan base
* How to leverage free tools that will help build your reputation and business into a successful and profitable place.
* Why Pinterest is such a powerful promotional tool for personal stylists, shoppers and image consultants and how to use it to turn heads and create business
* How to get Twitter-tastic and facebook fabulous - increasing your visibility and attracting new potential clients faster and cheaper than any print advertising ever can
* Why you should be hanging out on Google + and what you should be doing once you're there
* How competitors and related businesses can help you.
* How to create images using free tools that people want to share, that promote your brand & expertise


By Susanna KellyHancock and Katrina Gallagher

@The_ISAN
http://www.susannakelly.com

@Digitangle
http://www.digitangle.co.uk

Published in: Marketing, Technology, Business
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Social media for fashion stylists @Digitangle

  1. 1. Social Media for Shoppers, Stylists & Image Consultants Katrina Gallagher & Susanna Kelly Hancock
  2. 2. Download the notes from today’s session. dgt.gl/fashionwebinar Password: ISAN Notes & Videos
  3. 3. Social Media… Why aren’t you doing it?
  4. 4. Why should you ‘do’ Social Media?
  5. 5. #SocialMedia Users http://dgt.gl/jeffbullastatistics
  6. 6. Time spent on Social Media per online hour
  7. 7. It’s a must Just look where it’ s going
  8. 8. $24mil business 275,000 Facebook fans 35,000 Twitter followers
  9. 9. Stock crisis Advertised on Facebook Sold out in 30 seconds
  10. 10. ● What will success look like to you? ● How many customers do you want? ● Who are your existing customers? ● What do your potential customers look like? ● Where are they located? ● How will they buy from you? What do you want to achieve?
  11. 11. Where do you start?
  12. 12. Facebook Page, Fan, Like, Share, Comment, Tag
  13. 13.
  14. 14. Link to an article on your website or blog. Facebook Tip #1
  15. 15. ‘Big up’ related people and companies, and tag them to let them know Facebook Tip #2
  16. 16. Ask questions Facebook Tip #3
  17. 17. Update followers with exclusive events and offers Facebook Tip #4
  18. 18. Twitter #Hashtag, Follower, Retweet (RT), Follow Friday (FF)
  19. 19. Share Communicate Participate Schedule
  20. 20. Use the search tool to find great people to follow Twitter Tip #1
  21. 21. Upgrade to the new layout and add a great header image Twitter Tip #2
  22. 22. Create lists to organise your people Twitter Tip #3
  23. 23. Use appropriate #hashtags Twitter Tip #4
  24. 24. Google+ Authorship, Local Business, Hangouts
  25. 25. Google+ More integration
  26. 26. What is a Google Hangout?
  27. 27. 1. Visit http://www.google.com/hangouts/ & install the app 2. Create a Google account (or sign in) 3. Invite your contacts to a hangout or join a public hangout Google Hangouts Setup
  28. 28. Google+ Hangout Shop-along Asos
  29. 29. • Drive sales in real- time. • Personal and memorable experience. • Scalable. • Record for later use.
  30. 30. Pinterest Pins, Boards, Follows & Likes
  31. 31. Pinterest "You can turn (an item) into the most covetable piece of vintage because you put it on a girl…who’s showing you how to wear it, having an attitude that’s approachable but still sexy, friendly and cool,"
  32. 32. Use photos of people wearing the results of your work Reflect your taste, talent & take on fashion & image Pinterest Tip #1
  33. 33. Use the ‘Goodies’ from Pinterest http://about.pinterest. com/en-gb/goodies Pinterest Tip #2
  34. 34. Help people ‘pin’ content on your website Pinterest Tip #3
  35. 35. Time Saving Tips #1 Buffer
  36. 36. Time Saving Tips #2 Hootsuite
  37. 37. Time Saving Tip #2 Piccollage
  38. 38. Piccollage Create collages in seconds - see our video demo
  39. 39. Actions ● List your objectives (what will success look like) ● Install Pinterest Goodies ● Search for people to follow on Twitter ● Ask a question on Facebook ● Set up a Google+ Hangout ● Create a Pinterest board ● Install Buffer App on your phone & computer ● Get started!
  40. 40. QUESTIONS ANYONE? For more tips & to download this masterclass sign up to my newsletter Digitangle.co.uk Thanks for listening!
  41. 41. Image Credits: • Owl http://www.liferealizedblog.com/2012/11/i-was-little-excited-but-mostly-blorft.html • Action http://www.shadesofgrace.org/2014/02/01/i-am-for-your-every-need-3-action-point/ • YouTube: https://www.youtube.com • Twitter: http://twitter.com • Facebook: https://www.facebook.com/ • Vimeo: http://vimeo.com/ • Explosion: http://roxanamaciuca.blogspot.co.uk/ • Facebook insights: http://blog.kissmetrics.com/guide-to-facebook-insights/
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