Social media for fashion stylists @Digitangle
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Social media for fashion stylists @Digitangle

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* Simple but powerful strategies and tactics ...

* Simple but powerful strategies and tactics
* How to increase your following and fan base
* How to leverage free tools that will help build your reputation and business into a successful and profitable place.
* Why Pinterest is such a powerful promotional tool for personal stylists, shoppers and image consultants and how to use it to turn heads and create business
* How to get Twitter-tastic and facebook fabulous - increasing your visibility and attracting new potential clients faster and cheaper than any print advertising ever can
* Why you should be hanging out on Google + and what you should be doing once you're there
* How competitors and related businesses can help you.
* How to create images using free tools that people want to share, that promote your brand & expertise


By Susanna KellyHancock and Katrina Gallagher

@The_ISAN
http://www.susannakelly.com

@Digitangle
http://www.digitangle.co.uk

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Social media for fashion stylists @Digitangle Social media for fashion stylists @Digitangle Presentation Transcript

  • Social Media for Shoppers, Stylists & Image Consultants Katrina Gallagher & Susanna Kelly Hancock
  • Download the notes from today’s session. dgt.gl/fashionwebinar Password: ISAN Notes & Videos
  • Social Media… Why aren’t you doing it?
  • Why should you ‘do’ Social Media?
  • #SocialMedia Users http://dgt.gl/jeffbullastatistics
  • Time spent on Social Media per online hour
  • It’s a must Just look where it’ s going
  • $24mil business 275,000 Facebook fans 35,000 Twitter followers
  • Stock crisis Advertised on Facebook Sold out in 30 seconds
  • ● What will success look like to you? ● How many customers do you want? ● Who are your existing customers? ● What do your potential customers look like? ● Where are they located? ● How will they buy from you? What do you want to achieve?
  • Where do you start?
  • Facebook Page, Fan, Like, Share, Comment, Tag
  • Link to an article on your website or blog. Facebook Tip #1
  • ‘Big up’ related people and companies, and tag them to let them know Facebook Tip #2
  • Ask questions Facebook Tip #3
  • Update followers with exclusive events and offers Facebook Tip #4
  • Twitter #Hashtag, Follower, Retweet (RT), Follow Friday (FF)
  • Share Communicate Participate Schedule
  • Use the search tool to find great people to follow Twitter Tip #1
  • Upgrade to the new layout and add a great header image Twitter Tip #2
  • Create lists to organise your people Twitter Tip #3
  • Use appropriate #hashtags Twitter Tip #4
  • Google+ Authorship, Local Business, Hangouts
  • Google+ More integration
  • What is a Google Hangout?
  • 1. Visit http://www.google.com/hangouts/ & install the app 2. Create a Google account (or sign in) 3. Invite your contacts to a hangout or join a public hangout Google Hangouts Setup
  • Google+ Hangout Shop-along Asos
  • • Drive sales in real- time. • Personal and memorable experience. • Scalable. • Record for later use.
  • Pinterest Pins, Boards, Follows & Likes
  • Pinterest "You can turn (an item) into the most covetable piece of vintage because you put it on a girl…who’s showing you how to wear it, having an attitude that’s approachable but still sexy, friendly and cool,"
  • Use photos of people wearing the results of your work Reflect your taste, talent & take on fashion & image Pinterest Tip #1
  • Use the ‘Goodies’ from Pinterest http://about.pinterest. com/en-gb/goodies Pinterest Tip #2
  • Help people ‘pin’ content on your website Pinterest Tip #3
  • Time Saving Tips #1 Buffer
  • Time Saving Tips #2 Hootsuite
  • Time Saving Tip #2 Piccollage
  • Piccollage Create collages in seconds - see our video demo
  • Actions ● List your objectives (what will success look like) ● Install Pinterest Goodies ● Search for people to follow on Twitter ● Ask a question on Facebook ● Set up a Google+ Hangout ● Create a Pinterest board ● Install Buffer App on your phone & computer ● Get started!
  • QUESTIONS ANYONE? For more tips & to download this masterclass sign up to my newsletter Digitangle.co.uk Thanks for listening!
  • Image Credits: • Owl http://www.liferealizedblog.com/2012/11/i-was-little-excited-but-mostly-blorft.html • Action http://www.shadesofgrace.org/2014/02/01/i-am-for-your-every-need-3-action-point/ • YouTube: https://www.youtube.com • Twitter: http://twitter.com • Facebook: https://www.facebook.com/ • Vimeo: http://vimeo.com/ • Explosion: http://roxanamaciuca.blogspot.co.uk/ • Facebook insights: http://blog.kissmetrics.com/guide-to-facebook-insights/