SEO and PPC Marketing

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SEO and PPC Marketing

  1. 1. SEO and PPC<br />By Katrina Gallagher<br />
  2. 2. Search Engine Results<br />PPC<br />Standard organic results<br />Standard organic results<br />Shopping results<br />Media results<br />
  3. 3. SEO versus PPC<br />
  4. 4. SEO: Breakdown<br />
  5. 5. SEO: Process<br />
  6. 6. SEO: Example tasks<br />
  7. 7. SEO: It’s not a ‘one off’ effort<br />
  8. 8. PPC: Process<br />
  9. 9. PPC: Structure<br />
  10. 10. PPC : Make the most of it<br />

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