@Digitangle
Social Media
What are you missing?
Katrina Gallagher
28/03/2014
@Digitangle
#trends — Social Media for 2014
Now there are :
• Over 1.15 billion Facebook
• Over 360 million Google+
• Over...
@Digitangle
http://www.jeffbullas.com/2014/01/17/20-
social-media-facts-and-statistics-you-
should-know-in-2014/
Social Me...
@Digitangle
• http://www.brandwatch.com/2013/08/social-media-the-music-industry/
@Digitangle
• http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should-
know-in-2014/
Want to ...
@Digitangle
You think you’re not technical enough?
• The most serious mistakes in social
media are ignoring social norms.
...
@Digitangle
Technical mistakes are often forgiven
…and if you’re lucky, cherished, for example…
@Digitangle
@Digitangle
@Digitangle
Have a sense of humor if it happens to
you
On the second anniversary of the original tweet:
http://www.mirror....
@Digitangle
#twitter — Updates & Activities
• Share interesting content from
industry peers.
• Communicate news updates an...
@Digitangle
#facebook — Ways To Get Started
• Learn from the best and follow:
• Companies in your industry
• People/organi...
@Digitangle
#google+ — Benefits
• Can improve visibility
when customers search
for your services.
• It’s a bit of a quiet ...
@Digitangle
#youtube & #vimeo — Video Content
• Can be used for content such as
music videos, live concerts or
shows, vide...
@Digitangle
Experiment and have fun
• Track your results – e.g. with
• Google Analytics
• Hootsuite
• Buffer App
• Custome...
@Digitangle
Thanks for listening!
Katrina Gallagher
For more information sign up to my newsletter:
Digitangle.co.uk
@Digitangle
Image Credits:
• Sales guy : http://tweakyourbiz.com/sales/2010/10/05/know-when-to-stop-before-you-annoy-the-
...
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Social Media for Business: Don't be scared to make mistakes

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Find out what you're missing, and don't be scared to make mistakes as you learn.
Features my favourite social media story from a UK Politician.
Delivered by @Digitangle for Worsley Business Lounge @WBLounge

Published in: Social Media
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Social Media for Business: Don't be scared to make mistakes

  1. 1. @Digitangle Social Media What are you missing? Katrina Gallagher 28/03/2014
  2. 2. @Digitangle #trends — Social Media for 2014 Now there are : • Over 1.15 billion Facebook • Over 360 million Google+ • Over 215 million Twitter active users • http://www.jeffbullas.com/2014/01/17/20-social- media-facts-and-statistics-you-should-know-in- 2014/
  3. 3. @Digitangle http://www.jeffbullas.com/2014/01/17/20- social-media-facts-and-statistics-you- should-know-in-2014/ Social Media in 2014 • 72% of internet users actively use social media • It has become part of our lives, and those born after 1990 are “digital natives”.
  4. 4. @Digitangle • http://www.brandwatch.com/2013/08/social-media-the-music-industry/
  5. 5. @Digitangle • http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should- know-in-2014/ Want to be in front of your target market?
  6. 6. @Digitangle You think you’re not technical enough? • The most serious mistakes in social media are ignoring social norms. • The most common mistake is spammy selling in a social environment. You wouldn’t start selling watches at a wedding reception.
  7. 7. @Digitangle Technical mistakes are often forgiven …and if you’re lucky, cherished, for example…
  8. 8. @Digitangle
  9. 9. @Digitangle
  10. 10. @Digitangle Have a sense of humor if it happens to you On the second anniversary of the original tweet: http://www.mirror.co.uk/news/uk-news/ed-balls-day-happened-how-1858086
  11. 11. @Digitangle #twitter — Updates & Activities • Share interesting content from industry peers. • Communicate news updates and activities like research, events and new products. • Participate in occasional one-on- one interaction. • Schedule posts if you have a lot to say right now… you can overwhelm people.
  12. 12. @Digitangle #facebook — Ways To Get Started • Learn from the best and follow: • Companies in your industry • People/organisations that you find interesting or entertaining • Encourage your customers to comment, like, and share their experiences. • Add photos to your updates • Add geographic-targeting to new updates (e.g., if you have shops or offices in a specific locations)
  13. 13. @Digitangle #google+ — Benefits • Can improve visibility when customers search for your services. • It’s a bit of a quiet party right now. You can get established while your competitors are sleeping. • Add people to circles to build relevant networks.
  14. 14. @Digitangle #youtube & #vimeo — Video Content • Can be used for content such as music videos, live concerts or shows, video guides, customer Q&A. • There are less people producing good video content than text content. • Can you capitalize on this?
  15. 15. @Digitangle Experiment and have fun • Track your results – e.g. with • Google Analytics • Hootsuite • Buffer App • Customer feedback • Facebook insights • Keep testing • Keep learning
  16. 16. @Digitangle Thanks for listening! Katrina Gallagher For more information sign up to my newsletter: Digitangle.co.uk
  17. 17. @Digitangle Image Credits: • Sales guy : http://tweakyourbiz.com/sales/2010/10/05/know-when-to-stop-before-you-annoy-the- customer/ • Wedding: http://www.hdwallpapers.in/wedding_time-wallpapers.html • Pepsi Twitter & Google +: http://mrdroidz.blogspot.co.uk/2011/12/twitter-facebook-google-three- way-brand.html • YouTube: https://www.youtube.com • Twitter: http://twitter.com • Facebook: https://www.facebook.com/ • Vimeo: http://vimeo.com/ • Explosion: http://roxanamaciuca.blogspot.co.uk/ • Facebook insights: http://blog.kissmetrics.com/guide-to-facebook-insights/
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