Social Media for Business: Don't be scared to make mistakes

  • 476 views
Uploaded on

Find out what you're missing, and don't be scared to make mistakes as you learn. …

Find out what you're missing, and don't be scared to make mistakes as you learn.
Features my favourite social media story from a UK Politician.
Delivered by @Digitangle for Worsley Business Lounge @WBLounge

More in: Social Media
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
476
On Slideshare
0
From Embeds
0
Number of Embeds
0

Actions

Shares
Downloads
4
Comments
0
Likes
1

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. @Digitangle Social Media What are you missing? Katrina Gallagher 28/03/2014
  • 2. @Digitangle #trends — Social Media for 2014 Now there are : • Over 1.15 billion Facebook • Over 360 million Google+ • Over 215 million Twitter active users • http://www.jeffbullas.com/2014/01/17/20-social- media-facts-and-statistics-you-should-know-in- 2014/
  • 3. @Digitangle http://www.jeffbullas.com/2014/01/17/20- social-media-facts-and-statistics-you- should-know-in-2014/ Social Media in 2014 • 72% of internet users actively use social media • It has become part of our lives, and those born after 1990 are “digital natives”.
  • 4. @Digitangle • http://www.brandwatch.com/2013/08/social-media-the-music-industry/
  • 5. @Digitangle • http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should- know-in-2014/ Want to be in front of your target market?
  • 6. @Digitangle You think you’re not technical enough? • The most serious mistakes in social media are ignoring social norms. • The most common mistake is spammy selling in a social environment. You wouldn’t start selling watches at a wedding reception.
  • 7. @Digitangle Technical mistakes are often forgiven …and if you’re lucky, cherished, for example…
  • 8. @Digitangle
  • 9. @Digitangle
  • 10. @Digitangle Have a sense of humor if it happens to you On the second anniversary of the original tweet: http://www.mirror.co.uk/news/uk-news/ed-balls-day-happened-how-1858086
  • 11. @Digitangle #twitter — Updates & Activities • Share interesting content from industry peers. • Communicate news updates and activities like research, events and new products. • Participate in occasional one-on- one interaction. • Schedule posts if you have a lot to say right now… you can overwhelm people.
  • 12. @Digitangle #facebook — Ways To Get Started • Learn from the best and follow: • Companies in your industry • People/organisations that you find interesting or entertaining • Encourage your customers to comment, like, and share their experiences. • Add photos to your updates • Add geographic-targeting to new updates (e.g., if you have shops or offices in a specific locations)
  • 13. @Digitangle #google+ — Benefits • Can improve visibility when customers search for your services. • It’s a bit of a quiet party right now. You can get established while your competitors are sleeping. • Add people to circles to build relevant networks.
  • 14. @Digitangle #youtube & #vimeo — Video Content • Can be used for content such as music videos, live concerts or shows, video guides, customer Q&A. • There are less people producing good video content than text content. • Can you capitalize on this?
  • 15. @Digitangle Experiment and have fun • Track your results – e.g. with • Google Analytics • Hootsuite • Buffer App • Customer feedback • Facebook insights • Keep testing • Keep learning
  • 16. @Digitangle Thanks for listening! Katrina Gallagher For more information sign up to my newsletter: Digitangle.co.uk
  • 17. @Digitangle Image Credits: • Sales guy : http://tweakyourbiz.com/sales/2010/10/05/know-when-to-stop-before-you-annoy-the- customer/ • Wedding: http://www.hdwallpapers.in/wedding_time-wallpapers.html • Pepsi Twitter & Google +: http://mrdroidz.blogspot.co.uk/2011/12/twitter-facebook-google-three- way-brand.html • YouTube: https://www.youtube.com • Twitter: http://twitter.com • Facebook: https://www.facebook.com/ • Vimeo: http://vimeo.com/ • Explosion: http://roxanamaciuca.blogspot.co.uk/ • Facebook insights: http://blog.kissmetrics.com/guide-to-facebook-insights/