Social Media for Business: Don't be scared to make mistakes

796 views
666 views

Published on

Find out what you're missing, and don't be scared to make mistakes as you learn.
Features my favourite social media story from a UK Politician.
Delivered by @Digitangle for Worsley Business Lounge @WBLounge

Published in: Social Media
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
796
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
8
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Social Media for Business: Don't be scared to make mistakes

  1. 1. @Digitangle Social Media What are you missing? Katrina Gallagher 28/03/2014
  2. 2. @Digitangle #trends — Social Media for 2014 Now there are : • Over 1.15 billion Facebook • Over 360 million Google+ • Over 215 million Twitter active users • http://www.jeffbullas.com/2014/01/17/20-social- media-facts-and-statistics-you-should-know-in- 2014/
  3. 3. @Digitangle http://www.jeffbullas.com/2014/01/17/20- social-media-facts-and-statistics-you- should-know-in-2014/ Social Media in 2014 • 72% of internet users actively use social media • It has become part of our lives, and those born after 1990 are “digital natives”.
  4. 4. @Digitangle • http://www.brandwatch.com/2013/08/social-media-the-music-industry/
  5. 5. @Digitangle • http://www.jeffbullas.com/2014/01/17/20-social-media-facts-and-statistics-you-should- know-in-2014/ Want to be in front of your target market?
  6. 6. @Digitangle You think you’re not technical enough? • The most serious mistakes in social media are ignoring social norms. • The most common mistake is spammy selling in a social environment. You wouldn’t start selling watches at a wedding reception.
  7. 7. @Digitangle Technical mistakes are often forgiven …and if you’re lucky, cherished, for example…
  8. 8. @Digitangle
  9. 9. @Digitangle
  10. 10. @Digitangle Have a sense of humor if it happens to you On the second anniversary of the original tweet: http://www.mirror.co.uk/news/uk-news/ed-balls-day-happened-how-1858086
  11. 11. @Digitangle #twitter — Updates & Activities • Share interesting content from industry peers. • Communicate news updates and activities like research, events and new products. • Participate in occasional one-on- one interaction. • Schedule posts if you have a lot to say right now… you can overwhelm people.
  12. 12. @Digitangle #facebook — Ways To Get Started • Learn from the best and follow: • Companies in your industry • People/organisations that you find interesting or entertaining • Encourage your customers to comment, like, and share their experiences. • Add photos to your updates • Add geographic-targeting to new updates (e.g., if you have shops or offices in a specific locations)
  13. 13. @Digitangle #google+ — Benefits • Can improve visibility when customers search for your services. • It’s a bit of a quiet party right now. You can get established while your competitors are sleeping. • Add people to circles to build relevant networks.
  14. 14. @Digitangle #youtube & #vimeo — Video Content • Can be used for content such as music videos, live concerts or shows, video guides, customer Q&A. • There are less people producing good video content than text content. • Can you capitalize on this?
  15. 15. @Digitangle Experiment and have fun • Track your results – e.g. with • Google Analytics • Hootsuite • Buffer App • Customer feedback • Facebook insights • Keep testing • Keep learning
  16. 16. @Digitangle Thanks for listening! Katrina Gallagher For more information sign up to my newsletter: Digitangle.co.uk
  17. 17. @Digitangle Image Credits: • Sales guy : http://tweakyourbiz.com/sales/2010/10/05/know-when-to-stop-before-you-annoy-the- customer/ • Wedding: http://www.hdwallpapers.in/wedding_time-wallpapers.html • Pepsi Twitter & Google +: http://mrdroidz.blogspot.co.uk/2011/12/twitter-facebook-google-three- way-brand.html • YouTube: https://www.youtube.com • Twitter: http://twitter.com • Facebook: https://www.facebook.com/ • Vimeo: http://vimeo.com/ • Explosion: http://roxanamaciuca.blogspot.co.uk/ • Facebook insights: http://blog.kissmetrics.com/guide-to-facebook-insights/

×