S.W.O.T. Analysis

Strengths
Unique Products
Loyal Customers
Wide Selec7on

Weaknesses
Poor organiza7on online & in‐store
Lacking in personalized services
Overwhelming shopping experience

Opportunities
Crea7ng services that cater to
customers’ needs
Clearly define what WM has to offer
Bring in a broader demographic

Threats
Numerous stores offer affordable,
stylish furnishings
Compe7tors have found ways to
improve customer interac7on
Ever‐changing shopping paMerns &
preferences

Competition

Food
Trader Joe’s
Whole Foods
Safeway
BevMo!
Gourmet stores
Delicatessens

Home Décor
Specialty stores
Pier One Imports
Crate and Barrel
Target
Ikea
CB2

Consumer

“World Market is an intriguing story with all the
right characters, but with the WRONG plot.”
- Jordan Burkhart, student

Interaction:
Listographer vs. Explorer

Search and Destroy Shopper
‐ Shops with something par7cular in
mind for an event or supplies
‐ Refuses to seMle for subs7tu7on
‐ Does not like to be hassled or delayed
‐ In a 7me crunch or on a schedule

[interac7on with store]

Sensory Shopper
‐ Design, taste, smell, and feel = important
‐ Likes to ‘get in the mood’
‐ Firm believers of retail therapy
‐ Shops for the seasons, holidays
‐ Perpetual shoppers who are aMracted to
anything that catches their fancy

consumer
& CULTURE

[video interviews‐ who are they?]

Opportunities

The brand is a treasure hunt without a map.

World Market needs to create
a clear path for their customers.

Brand Idea

Divide and Conquer
Separa7ng food from home décor

Specialized Services
Home décor shopper
Personalized gi^ basket design
Gourmet demonstra7ons

“With a clearer path, there’s more to be found.”
- Author Unknown

Sydel Sakuma Sophia Rojas
Megan Wegmann
Katrina Yulo