Your SlideShare is downloading. ×
Sony Internet tv trend report
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Sony Internet tv trend report

932

Published on

Published in: Technology, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
932
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
24
Comments
0
Likes
2
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. TREND REPORT
  • 2. OBSESSIVE RESEARCHCROWDSOURCING Today’s  consumer  is  faced  with  a  million  different  purchasing   op8ons,  causing  them   to  heavily   research   pre-­‐buy   and   crowdsource   opinions   from   social   networks.   The   more   affirma8ve   Slow Deciding informa8on   they  find,   the  more   likely   they   are   to   buy.  It   stems  from  a   desire  to   have   some   sort  of  insurance,  guarantee  or  basis  for  their  final  choice-­‐  they  will  delay  8ll  they  find  it.
  • 3. More Avenues To Discuss More Accessible, Shareable Content Sony  Internet  TV  can  provide  more  channels  for  people  to  come   together,  shoot  out  concerns,   Slow Deciding: fish   for   reviews,   and   interact   with   both   fellow   consumers   as   well   as   experts   (editorial   or  OPPORTUNITIES technical.)   Making  other   pieces   of   informa8on   easily   accessible   and   presentable   also   helps   them  share  their  concerns  where  needed.  
  • 4. DISPOSABLE CONTENT RESELLING TRADING Because   of   the  quick  rate   of  turnover   and   bulk  of  content,   people  can   now  willingly   detach   Easy Detachment from   older   models   in   favor   of   new   ones.   It   can   be   seen   primarily   in   expensive   areas   of   investment:  luxury  goods  and   technology.  Reselling,   borrowing  and  subscribing  services  feed   into  this  want  for  short-­‐term  rela8onships.  People  want  to  stay  current.
  • 5. Trade for credits Recycling program Providing   ease   of   way  into   a   new   product   can   help   buyers  feel   more   comfortable   with   the  Easy Detachment: prospect   of  switching   to   a   product   as  new  and   scary  as   the  Sony   Internet   TV.   It’ll  be   a  more  OPPORTUNITIES natural  switch,  both  financially   and  convenience-­‐wise,  if   the  brand  could   offer  that  avenue  for   conversion.
  • 6. GEOLOCATED TIPS COMMUNITY REVIEWS PRODUCT REVIEWS People  are  less  selfish  about  informa8on  today.   If  they  had  an  awesome  clam  chowder  at  that   Social Responsibility restaurant  or  got  some  really  crappy   service  at  a  bar,  they   feel  the  need  to   warn  or  advise  the   general  public  almost   immediately   of   their  experience.   It   can   be  seen   on  review  sites,  blogs,   8ps  and  other  UGC-­‐  it’s  a  lovely  ‘Sharing  is  Caring’  aQtude.  
  • 7. Meet and Greet The   brand   can   create  an   experience   worth   sharing-­‐   Sony   Internet   TV   has  the  opportunity  to   Social Responsibility: interact   with  poten8al  users  in   environments  other  than   just  online,  demonstra8ng   8es  with   OPPORTUNITIES people’s  everyday  interests   (sports?  home   television?   pop  music?.)Being  readily   accessible   on   mul8ple   channels   post-­‐experience   would   make   it   even   more   convenient   for   them   to   broadcast  their  thoughts.
  • 8. CONSUMER TUTORIALS PERSONAL DIAGNOSTICS REPURPOSING People  like  to  know  that  they  can  handle  their  new-­‐fangled   gadgets  if  something  happened.  If   Self-suf ciency they  can  find  the  solu8on   online,  they’ll  do  it.  If  they  can   figure  out  what  went  wrong,  they’ll   hunt   down   tutorial   videos,   blog   posts,  corporate   help   desks   so   they  can   take   control   of   the   situa8on  and  really  own  their  products.  
  • 9. Interactive Tutorial Videos Self-Diagnosis Section Sony   Internet   TV   can   empower   its   users   by   providing   friendly,   easily   navigable   tools   to   guide   Self-suf ciency: people   through   predicaments.   People   shouldn’t   be  scared   of   what   they  own-­‐   they  should   grow   OPPORTUNITIES comfortable  with  opera8ng  it,  playing  with   it  and  fixing  it.  Crea8ng  ways  for   them  to  take  charge   of  less  serious  issues  helps  foster  a  less  terrifying  and  unfamiliar  rela8onship  with  their  TV.  
  • 10. APPS ONLINE CONTENT When   people   invest   in   technology,   they   would   like   to   know   that   they’re   geQng   the   most   out  Added Value what   they   paid   for.   Users   now   search   for   free,   valuable   services  that   they   can   add   on   to   their   exis8ng   hardware.   Be   it   content,   communica8on   tools,   car   naviga8on,   people   are   looking   to   maximize  what  they’ve  got  without  having  to  spend  unnecessarily.  
  • 11. Expand Android App Network Communicate product syncs The  TV  set   runs  on  the  Android  OSX,   the   most  widely  used  mobile  opera8ng  system  in   the  world   Added Value: as   of   2011.   The   brand   can   provide   added   value   throughout   this   exis8ng   network   by   OPPORTUNITIES communica8ng  what  features  they  could   avail   of   by  purchasing  the  TV.   They  could   more   clearly   explain  and  share  what  their  app  network  has  to  offer  in  content  and  in  services.  
  • 12. Thank you! Digital StrategiesNoah Simon and Katrina Yulo

×