OBSESSIVE RESEARCHCROWDSOURCING Today’s consumer is faced with a million diﬀerent purchasing op8ons, causing them to heavily research pre-‐buy and crowdsource opinions from social networks. The more aﬃrma8ve Slow Deciding informa8on they ﬁnd, the more likely they are to buy. It stems from a desire to have some sort of insurance, guarantee or basis for their ﬁnal choice-‐ they will delay 8ll they ﬁnd it.
More Avenues To Discuss More Accessible, Shareable Content Sony Internet TV can provide more channels for people to come together, shoot out concerns, Slow Deciding: ﬁsh for reviews, and interact with both fellow consumers as well as experts (editorial or OPPORTUNITIES technical.) Making other pieces of informa8on easily accessible and presentable also helps them share their concerns where needed.
DISPOSABLE CONTENT RESELLING TRADING Because of the quick rate of turnover and bulk of content, people can now willingly detach Easy Detachment from older models in favor of new ones. It can be seen primarily in expensive areas of investment: luxury goods and technology. Reselling, borrowing and subscribing services feed into this want for short-‐term rela8onships. People want to stay current.
Trade for credits Recycling program Providing ease of way into a new product can help buyers feel more comfortable with the Easy Detachment: prospect of switching to a product as new and scary as the Sony Internet TV. It’ll be a more OPPORTUNITIES natural switch, both ﬁnancially and convenience-‐wise, if the brand could oﬀer that avenue for conversion.
GEOLOCATED TIPS COMMUNITY REVIEWS PRODUCT REVIEWS People are less selﬁsh about informa8on today. If they had an awesome clam chowder at that Social Responsibility restaurant or got some really crappy service at a bar, they feel the need to warn or advise the general public almost immediately of their experience. It can be seen on review sites, blogs, 8ps and other UGC-‐ it’s a lovely ‘Sharing is Caring’ aQtude.
Meet and Greet The brand can create an experience worth sharing-‐ Sony Internet TV has the opportunity to Social Responsibility: interact with poten8al users in environments other than just online, demonstra8ng 8es with OPPORTUNITIES people’s everyday interests (sports? home television? pop music?.)Being readily accessible on mul8ple channels post-‐experience would make it even more convenient for them to broadcast their thoughts.
CONSUMER TUTORIALS PERSONAL DIAGNOSTICS REPURPOSING People like to know that they can handle their new-‐fangled gadgets if something happened. If Self-suf ciency they can ﬁnd the solu8on online, they’ll do it. If they can ﬁgure out what went wrong, they’ll hunt down tutorial videos, blog posts, corporate help desks so they can take control of the situa8on and really own their products.
Interactive Tutorial Videos Self-Diagnosis Section Sony Internet TV can empower its users by providing friendly, easily navigable tools to guide Self-suf ciency: people through predicaments. People shouldn’t be scared of what they own-‐ they should grow OPPORTUNITIES comfortable with opera8ng it, playing with it and ﬁxing it. Crea8ng ways for them to take charge of less serious issues helps foster a less terrifying and unfamiliar rela8onship with their TV.
APPS ONLINE CONTENT When people invest in technology, they would like to know that they’re geQng the most out Added Value what they paid for. Users now search for free, valuable services that they can add on to their exis8ng hardware. Be it content, communica8on tools, car naviga8on, people are looking to maximize what they’ve got without having to spend unnecessarily.
Expand Android App Network Communicate product syncs The TV set runs on the Android OSX, the most widely used mobile opera8ng system in the world Added Value: as of 2011. The brand can provide added value throughout this exis8ng network by OPPORTUNITIES communica8ng what features they could avail of by purchasing the TV. They could more clearly explain and share what their app network has to oﬀer in content and in services.
Thank you! Digital StrategiesNoah Simon and Katrina Yulo