Business Innovation

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  • 1. Business Innovation April 2009 Koen Knaepen
  • 2. Scope In scope • Nature of innovation • Impact of innovation • Framework around innovation that makes innovation tangible Out of scope • The history of innovation • The innovation friendly organization • The legal environment for innovation • Innovation implementation -2-
  • 3. Innovation -3-
  • 4. Innovation is a hazard Chad Hurley Steve Chen -4-
  • 5. Innovation cannot be ruled • BillGates believed that internet was only a temporarily phenomena • Michael Dell started in 1986 and became successful in 1998 • IBM didn’t believe in the personal computer • Sony had 20 years ago more technology then Apple to introduce an iPhone • Larry Page and Sergey Brin who founded Google couldn’t find any buyer for their new search engine and decided to commercialize it themselves. -5-
  • 6. Top of the iceberg What people focus on • To obey rules never leads to innovation • Every innovation started with a failure The work that is done before Eureka Chaos & failures -6-
  • 7. Idea Pitch Proof of concept Prototypes Plan Innovation Life Cycle Risk Acceptance Commitment Execution Innovation Commoditisation -7-
  • 8. Setting the scene Market Expansion High Execution Excellence Price per unit Business Business Innovation Innovation Enterprise Innovation Low Low High Cost per unit V.K. Rangan & G.T. Bowman -8-
  • 9. What is innovation? Innovation is not equal to invention • Invention is the creation of a new idea • An invention is innovative if it increases the added value • Innovation is the practical consequence of an invention -9-
  • 10. Voice of customers Innocents Defensives Other users Clients Your people who know the clients Client surveys often reproduce the arguments they were told when they bought your or your direct competitors products and service -10-
  • 11. Strategic Value Maps 4 Incremental More of the same Fundamental Value Shuffling Radical Value Change 3 2 South West Car Traffic Competitors 1 0 SouthWest Airlines -11-
  • 12. Cirque de Soleil -12-
  • 13. Innovation Strategies Cirque de Soleil • Humour • Stars • Danger and • Animal Shows Weaken Eliminate sensation • Selling Authorizations • Different podia Strategic Value Map • Theme shows • Unique Location • Refined As is To be Environment • Several productions • Artistic music • Dance Create Enforce -13-
  • 14. Innovation Techniques -14-
  • 15. Four levels of innovation implementation Diversity Recognition Clients Enthusiasts Pragmatics Conservatives Skeptics Usability Innovative Market leaders in mass markets Orientation on clients and service The Chasm Innovation-push of solution-pull New idea Niche-specialists are born Phase Incubation Expansion Maturity Acceptation -15- Shortage Choice