Proposal

Cyber Church VIPMeetingHouse.org Building a Global Community via the Internet

Content
Overview
Vision, Mission, Values
Background
Strategy
Implementation
Approach
Cyber Community
Cyber Church Organization
Technical Objectives
Financial Plan

1. Overview: To build a Growing Church
Membership growing
Bringing in those on the sidelines
Reach out to new people
Make it easy for people to “invite” friends
Growth of Members
Strengthen faith
Encourage evolvement
Financially self-supporting
Financially supporting the global movement

2. Vision, Mission, Values
Vision Expand Cheon Il Guk centered on the culture of heart in attendance to God and True Parents by creating a global cyber congregation.
Mission Create a global cyber church of 2000 members within 12 months who actively participate in Hyung Jin Nim’s VIP ministry. This will be accomplished by developing an interactive portal where people can be pastured and raised up with personal contact using the small groups model.
Values
Taking care of members and guests
Raising members up
Encouraging members to give

3. Background
Cyber Church as new “TV Ministry”
Building on current foundation
Current limitations

Cyber Church as the new “TV ministry”
Long history of TV ministry successes
TV evangelists can have large audiences
TV appeals for funds help financial success
Cyber Church Advantages
Low cost startup, administrative & broadcast
Cover the globe with one site
Interact active capabilities

Building on Current Foundation
Ministry at CheongPaDong growing
Maturing ministry
New programs
Additional Services being added
English Service
Local growth
TwoRiversVIP.com very active

Current Limits
CheongPaDong HQ
Physical Church location and size
English Service locally limited by number of foreigners in Seoul area
TwoRiversVIP.com
Basically a library of services
Little interactivity available
Global community can’t really participate

4. Strategy
Solution: Cyber Church
The foundation
Using the Internet
Different focuses on the web
Cyber Church as a ministry
Cyber Church Mission
Building a strong Cyber Church
Interactive tools

Solution: Cyber Church
Definition of “Cyber” (Merriam-Webster)
Etymology: cyber- / Date: 1991
“: of, relating to, or involving computers or computer networks (as the Internet) < the cyber marketplace >”
Cyber Church
Actual church congregation ministry using the Internet as a primary tool for pasturing.

The foundation
Create a Cyber Church built on:
Hyung Jin Nims ministry
TwoRiversVIP.com popularity
Current technology
Low cost operation of Internet
Ability to reach many people
Interactivity capabilities of the web to involve many people
Capacity to pastor people where ever they are

Using the Internet TwoRiversVIP.com VIPMeetingHouse.org HQEnglishService.com

Different focuses on the Web
TwoRiversVIP.com
Spreading the word of Hyung Jin Nim’s Ministry – preaching to members
Content Management
HQEnglishService.com
Serving the local English Service congregation with information and news
Information Management
VIPMeetingHouse.org (Cyber Church)
Serving isolated, non-active, and disenfranchised members
Congregation Management

Cyber Church as a Ministry
Cyber church vision needs to be VERY similar to that of a real church with real fellowship, love and support.
Worship & Fellowship (2 sides of same coin)
Present spiritual message
Provide active give & take with members
Structure same as ‘Bricks & Mortar’ church
Board, pastor, elders, members, guests
Committees & oversight

Cyber Church Mission
Devotion
World wide HoonDokHae readings
Prayer teams
Worship
Live and recorded services from CPD HQ
Donations
Tithing / Gratitude & Special Offerings
Missions
Outreach / Networking / Education / Support Home Small Groups
Management
HQ oversight of activities, reporting and finances

Building Strong Cyber Church
Based on Small Cyber Groups
Use proven small groups methodology
Facebook / MySpace sample of cyber communities are very successful
Adapt Small Groups to Internet community
Use interactive communications tools
Text Chatting
Video Conferencing
Blogging
VoIP

Interactive Communication Tools
Methods
Telephone
Email
Text chatting
Video
Scope
One-to-One
One-to-Group (seminar)
Group VTC ( Video Teleconferencing)

5. Implementation
Active Cyber Pastor
Implement small cyber groups
Other Services
Two way street
Cyber Church Structure

Active Cyber Pastor
Owns the ministry - accountability
Primarily responsible to take care of member
Organize membership
Keep people informed
Responsible for financial results

Implementing Cyber Small Groups
Each new member/guest first joins “Newcomers Group”
Moderator welcomes newcomers
Gather information on member/guest
Via email, phone, online chatting
Use online surveys
Suggest other small groups based on situations and interests.
Growth and fellowship within small groups

Other Services we can offer…
HoonDokHae readings - anytime, anywhere people could read or listen too readings. Using video chat people could broadcast their reading...
DP lectures - Education materials (audio, visual, text)
Library of information - Church / Religious / Self Help & Inspirational Literature.
Cover quality of life issues - Movie & book Reviews
Counseling
Health & well being forums
Word of the Day
Korean Lesson of the Day
Seminars - Money, real estate, matching convocations, and more

Two Way Street
Not just one-way website
Enable people to give back
Encourage people to be involved
Active in Cyber ministry (as elder)
Local UM activities
Global Projects
Encourage people to donate
Tithe
For special projects

Cyber Church Structure
Ownership is important
Core staff responsible for the ministry
Assistant Cyber Pastor
Staff as growth dictates
Technical people
Elders / Greeters
Small Cyber Group Leaders
Results reporting to HQ

Natural Growth
Start small
Think big
Plan for growth
People will tell us what they need/want
Review and update
Report and confer

6. Approach
Traditional Business CRM
New CRM
Active Personal Interaction

Traditional Business CRM
Customer Relationship Model (business)
Core business strategy
Main concerns:
Identify customers (whole picture)
Customer Retention – keeping your customers
Yield Management – making more sale/customer
More efficient to focus on current customers
Knowing the customer’s needs:
Data warehousing
Data mining
Develop campaigns based on data

New CRM
Congregation Relationship Model
Core ministry strategy
Main concerns:
Attracting new members through networking
Customer Retention – keeping people involved
Yield Management – getting people to give more
More efficient to focus on members on the sidelines
Knowing the people’s needs by:
Data warehousing
Data mining
Develop programs based on data

Active Personal Interaction
Internet as tool
Not a substitute for personal contact
Facilitate interaction – like ‘Facebook’
Convenience
Ubiquitous
Efficient use of time

7. Cyber Community
Cyber Church as a Church
Ministry
Groups
Memberships
Neighborhoods (buddy lists)
Forums

Cyber church as a church
Model after “Bricks & Mortar” Church
Core Ministry – teaching truth
Pasturing
Fellowship / give & take
Church and members
Member to member
Information
Life of faith
Personal improvements
Providential updates
Encourage involvement & donations

Ministry
Based on Hyung Jin Nim’s Ministry
Sermons (most recent)
Prayer requests
Discussions about sermons

Small Cyber Groups
Based on Small Groups Model
Primary Groups
Special Interest Groups
“Newcomers” Group

Primary Groups
Each member belongs to one Primary Group
Basic care via a Primary Group
Monitor (group leader)
Trained
Assigned
Growth focused

Special Interest Groups
Groups with Specific Topics:
Spiritual development
Child rearing
Art
Golf
Directed by SME (Subject Matter Experts)
SME is moderator
People can belong to multiple

“Newcomers” Group
Special Group
All new members directed to this group
Monitored by Assistant Cyber Pastor
People placed in other Primary Group
Based on personal give and take
Identify group with correlative base
Graduate from Newcomers Goup

Membership
Different Levels of Members
Guests
Visitors
Associates
Members

Membership - Guests
Anonymous
People looking around site
Access to Sermons
Access to public information
Pastor to contact if they sign “Guest Book”

Membership - Visitor
Signup for id & password
Initial step to joining
Create profile with basic information
Assigned to “Newcomers” Group
Have personal “home” page
Participate in:
Special Groups
Neighborhoods

Membership – Associates
Active in a local UM congregation
Fill out Application
Basic information
Reviewed / vetted by Asst. Cyber Pastor
Primary Group
Connected to Local UM congregation
Local UM leader would be Monitor
Participate in cyber community
Donate

Membership – Full Member
Primary target – People not currently active in UM activities or congregation
Fill out Application
Basic information
Reviewed / vetted by Cyber Asst. Pastor
Consider cyber church as primary church
Member of a Primary Group
Participate in community
Involved
Tithe / Donate

Membership – Roles
Citizen of community (everyone)
Group Monitors
Must have online training in Groups
Selected & Screened
Special Interest Monitors
Volunteer
Subject Matter Experts (SME)
Pastors
Assistant Cyber Pastor
Local Pastors (as Group Monitors)

Neighborhoods
Informal casual circle of friends
Similar to buddy lists or friends list
Not monitored
People invite others to be their “neighbor”
Each person has there own neighborhood
People free to be as active in neighborhood as desired

Forums, Home Pages & Blogs
Discussion forums
Each member can have:
Personal Page with:
Messages to/from friends, group, church
Check on what others are doing.
Pictures, video clips, art and more
Neighborhood of ‘buddies’
Blogs
Personal (public and private)
Group blogs

8. Cyber Church Organization CPD HQ Staff Michael Brazil Cyber Asst. Pastor Group Monitors Technical Treasurer Board

9 Technical Objectives
Simple / easy to use
Flexible
Easy to administer
Integrated
Low startup costs
Expandable

Simple / Easy to use
For general users the website must be:
Intuitive
Easy to navigate
Clear
Not confusing
Welcoming
Informative
Interactive

Objective: Flexible
Design a tech platform:
Changeable
Grow-able
Simple to add features
Website needs to be able to change and grow as we discover the needs of the congregation.

Easy to administer
Simple structure
Hierarchical administration
Levels of authority
Realms of responsibility
Monitor-able

Integrated
Inclusive foundation
Include all features within site
Seamless integration of features
Monitor-able

Objective: Low Cost
Low Startup costs
Low recurring costs
Objective: Expandable
Enable growing congregation
Bandwidth
Features

10. Financial Plan
Assumptions
No cost to church for startup
Finances controlled by HQ
Initial 300 members after 2 nd month operation
15% monthly growth
20% tithe average of $50 / month
Graduated stipends for staff dependant on results
EOY Goal $8000+/month to church from tithes
Special donations direct to purpose (i.e. Temple)

Cyber Church – Exciting Potential!
Expand True Parents’ Cheon Il Guk Foundation
Reach out to the thousands for people inspired by the work of Hyung Jin Nim and Kook Jin Nim who are not currently active.
Making it easy for people to network, communicate, learn, participate, and give
Help support the effort to build the Temple
Our Needs...
Your blessing!
No funds or resources required

Proposal

by katoffey

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