Gartner Says the Internet of Things Installed Base Will Grow to 26 Billion Units By 2020
Social Media Breakfast Austin - Predictions for 2014: Internet of Things
Social Media Breakfast Austin
2014 Predictions: Internet of Things
Kat Mandelstein: PwC Advisory & Social Media Club
Global BOD, Twitter: @katmandelstein,
Internet of Things Defined
"The Internet of Things (IoT) describes the
revolution already under way that is seeing a
growing number of internet enabled devices that
can network and communicate with people, each
other and with other web-enabled gadgets. IoT
refers to a state where Things (e.g. objects,
environments, vehicles and clothing) will have
more and more information associated with them
and may have the ability to sense, communicate,
network and produce new information, becoming
an integral part of the Internet.”
- Technology Strategy Board - IoT Special Interest Group
Source: Internet of Things (IoT) and Machine to Machine Communications (M2M)Challenges and opportunities: Final paper May 2013
How does Internet of Things Impact Your Life?
Home Business Society
How does Social Media Play in Internet of Things?
Communities around “Things”
Social Shares tied to “Things”
Navigating social media via “Things”
Interactions with “Things” via social tools
For Marketers: Deeper Social Analytics from “Things”
Communities Around “Things”
Source: The Nest Community: https://community.nest.com
• Nike+ Fuelband also
comes out on top
with fanbase 4x
• FitBit has the highest
Social shares tied to “Things”
• Nike+ Fuelband is
the dominant brand
on Facebook with the
largest fan base.
• Yet in terms of
beat out the other
Source: Unmetric Fitness Bands Social
Shape Up Report October 2013
• Jawbone Up Band
leads on both social
interaction and pure
Navigating Social Media via “Things”
Google Glass Whirlpool Cooktop #CES2014
You can Facebook directly from Cooktop and pull
up recipes from recipe social apps.
photos as you
see them in
Interactions with “Things”
Posts twitpics of birds eating triggered by
motion sensor to enjoy birdwatching.
Home automation that can be tied to mobile or
social media notifications with IFTTT.
Example: Change the color of your
Philips hue lights when you get a new
Facebook Messenger Message.
Mattel Puppy Tweets
Tag is attached to your dog’s collar,
motion activity is sensed by the tag
and triggers one of 500 humorous
Tweets to Twitter account.
Deeper Social Analytics from “Things”
Sensoria Fitness Smart Sock by Heapsylon
June by Netatmo
measures sun intensity in
real time and monitor your
total daily sun exposure.
The Socioeconomic Impact of the
‘Connected Life’ Over the Next Five Years
Source: Research conducted by PwC for the GSMA 2013
Download Report: http://bit.ly/1inVCWI
PwC Technology Forecast on IoT
Internet of Things:
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