IBM Rational Software Conference 2009
Enterprise Architecture Keynote
Actionable Architecture for the Smarter Enterprise
Greg Sikes
Director, Architecture and Modeling
greg.sikes@us.ibm.com
Session Number EAM01
© 2009 IBM Corporation

IBM Rational Software Conference 2009
Innovation is key to remaining relevant
Globalization
Intensified
competition Workforce issues
Escalating customer 66% of CEOs Technological
expectations advances
expect their
Unexpected organizations Regulatory
market shifts to be inundated concerns
with change
“We will fight our battles not on the low road to commoditization,
but on the high road of innovation.”
Howard Stringer, Chairman and CEO, Sony
Source: IBM CEO Study 2006
Session Number EAM01 2

IBM Rational Software Conference 2009
Enterprise investments must yield even more value
Especially with today’s economic pressures
“Supporting investment in information technology is critical in order to
raise productivity… Those who maintain their investments in IT will be
primed for more aggressive growth when the economy recovers.”
– Helen Walters, BusinessWeek, January 26, 2009
“For Recession Help, an IT Innovation Tax Credit?”
“Transformation and innovation will lead recovery. When we come out
the other side of this crisis, companies will look quite different – and
technology will have been a catalyst in those changes.
– George Colony, Forrester Research, October 26, 2008
“Why this tech recession will be different”
“Although times are lean, many companies are finding that they can't
afford to postpone IT investments that lead to increased security,
efficiencies or revenues.”
– Denise Dubie, NetworkWorld, April 14, 2009
“Recession resistant: 10 technologies CIOs are still buying”
Session Number EAM01 3

IBM Rational Software Conference 2009
Invest across the spectrum of improvement to manage
risks and optimize business outcomes
Improve Automation Improve Improve Increase Flexibility
Collaboration Process & Investment Value
Cost to Implement: Cost to Implement: Cost to Implement: Cost to Implement:
Business <5% 5%-10% 10%-35% 25%-50%
Very predictable Predictable Some culture change Much culture change
Value
ECONOMIC IMPACTS
Productivity: Productivity: Productivity: Productivity:
5-25% 15-35% 25-100% 50-200+%
Timeframe = Days Timeframe = Weeks Timeframe = Months Timeframe = Years
Efficiency
Control
Implementation costs
are per person per year Individual Team Organization Business
Focusing on business outcomes offers the greatest return on investment
Session Number EAM01 4

IBM Rational Software Conference 2009
How can architecture(s) help?
Understand What You Have Improve What You Have
Current state analysis Find incremental improvements
Your IP and Assets Manage business transformation
Satisfy Mandated Compliance Pass an Audit
Regulatory or contractual Architecture & business transparency
DoDAF, TOGAF, FEA (iRMA), etc. Repeatable, documented
Manage the Portfolio Return on Assets
Applications/Products Leverage elements across subsystems
Improved reuse across organization and product lines
Visualize and Communicate Common Project Starting Points
Beyond basic drawing tools Initiate new projects from a common
starting point based on an EA model
Manage Outsourcing
Manage Packaged Applications
Customer: Req’ts, specs, testing
Integrate with rest of architecture
Vendor: Actual architectures
Session Number EAM01 5

IBM Rational Software Conference 2009
What is Enterprise Architecture?
IBM: “The Enterprise Architecture discipline defines and maintains the
architecture models, governance, and transition initiatives needed to
effectively co-ordinate semi-autonomous groups towards common
business and/or IT goals” 1
Gartner: “Enterprise architecture is the process of translating business vision and
strategy into effective enterprise change by creating, communicating and
improving the key principles and models that describe the enterprise's
future state and enable its evolution.” 2
Wikipedia:
“Enterprise architecture is the organizing logic for business processes
and IT infrastructure reflecting the integration and standardization
requirements of the firm’s operating model. Practitioners are called
enterprise architects.”
1. Enterprise Architecture in the era of On-Demand, IBM Academy of Technology Study, October 2004
2. Short form, Gartner Defines the term ‘Enterprise Architecture’, Anne Lapkin, Gartner, July 12, 2006
Session Number EAM01 6

IBM Rational Software Conference 2009
EA helps minimize risk associated with change
Enterprise Strategies
& Direction
Projects & Business Processes & Services Orgs &
Initiatives People
Applications Data
IT Infrastructure & Services
Understand Enterprise Strategies & Their Implementation
Understand How Infrastructure Changes Impact the Business
Understand Projects’ Dependencies and Impacts on the Organization
Session Number EAM01 7

IBM Rational Software Conference 2009
Change is coming … when will the phone ring?
Risk
Management Time to
Market
iEA06
Turn your IT Plan into a
Competitive Advantage iEA09
Tuesday, June 2, Roadmap Your Successful
10:00 am - 11:00 am Enterprise
Tuesday, June 2,
3:30 pm - 4:30/5:00 pm
Total Cost
Customer of
Satisfaction Ownership
EAM06
Enterprise Architecture: iEA04
Putting the "A" into Green Enterprise Architecture –
Business Process Driving Energy-Efficient and
Management Cost-Effective Business Operations
Tuesday, June 2, Monday, June 1, 3:00 pm - 4:00 pm
10:00 am - 11:00 am
Smarter Enterprises use EA to avoid red phone calls!
Session Number EAM01 8

IBM Rational Software Conference 2009
Challenges impeding the broader adoption of EA
Creating
the
Architecture
Communicating to Populating the EA with
stakeholders in their context information from all domains
Challenge in transforming business requirements into implementation
Consuming
Keeping implementations in the Managing constant
synch with the prescribed EA Architecture enterprise-wide change
Session Number EAM01 9

IBM Rational Software Conference 2009
Challenges impeding the broader adoption of EA
Creating
the
Architecture
Enhanced reporting
Populating the EA with
and usability to improve
information from all domains
communication
Challenge in transforming business requirements into implementation
Consuming
Keeping implementations in the Managing constant
synch with the prescribed EA Architecture enterprise-wide change
Session Number EAM01 10

IBM Rational Software Conference 2009
Challenges impeding the broader adoption of EA
Creating
the
Architecture
Enhanced reporting Simpler and automated
and usability to improve harvesting from all
communication enterprise resources
Challenge in transforming business requirements into implementation
Consuming
Keeping implementations in the Managing constant
synch with the prescribed EA Architecture enterprise-wide change
Session Number EAM01 11

IBM Rational Software Conference 2009
Challenges impeding the broader adoption of EA
Creating
the
Architecture
Enhanced reporting Simpler and automated
and usability to improve harvesting from all
communication enterprise resources
Challenge in transforming business requirements into implementation
Consuming Governance with enterprise
Keeping implementations in the wide change management and
synch with the prescribed EA Architecture best practices measurement
Session Number EAM01 12

IBM Rational Software Conference 2009
IBM’s vision for enabling broader adoption of EA
Creating
the
Architecture
Enhanced reporting Simpler and automated
and usability to improve harvesting from all
communication enterprise resources
Integrated business & implementation requirements
Integrated solution delivery Consuming Governance with enterprise
enabling reuse of assets and the wide change management and
practices Architecture best practices measurement
EAM04
Making Enterprise Architecture Actionable
Monday, June 1, 3:00 pm - 4:00 pm
Session Number EAM01 13

IBM Rational Software Conference 2009
What does successful EA adoption look like?
EAM11
Driving Business Transformation with Enterprise Architecture
Wednesday, June 3, 11:15 am - 12:15/12:45 pm Customer Speak!
“We were better able to
compare our current
Manage the impact of change, consolidation and M&A infrastructure with future
Increase operational efficiency, reduce recurring costs and mitigate risks goals and visualize the
journey between the two.”
“We can easily prioritize
our next steps, assign
Crystallize business priorities for IT action responsibility and predict
Make planning actionable how change will impact
the organization.”
“We saved $20M by
Leverage resources to innovate & improve performance finding and avoiding risk
Realize business benefits from technology solutions in the consolidation of
our merchandising
operations.”
Session Number EAM01 14

IBM Rational Software Conference 2009
Manage the impact of change, consolidation and M&A
Increase operational efficiency, Redundant, Inefficient, High Cost
reduce recurring costs and mitigate risks
Gain clarity in enterprise decision making
Enhanced web collaboration creates a common
perspective of the organization, from one location
New enterprise search quickly reveals critical data
required for accurate decisions
Increase
Operational
Identify redundancy and reuse Efficiency
of business and technology assets
Enhanced heat maps report IT information
in business-friendly formats
Consolidated, Reused and Optimized!
Identify and minimize execution risk
“We used enterprise architecture to guide
New “work space” feature groups information the consolidation of our US operations in an
for more accurate integration planning efficient and cost-effective manner.”
Director of IT
Rational System Architect Leading Express Shipping Organization
Session Number EAM01 15

IBM Rational Software Conference 2009
Crystallize business priorities for IT action
Make planning actionable
Prioritize competing projects and supporting
investments
New integration enables cost-benefit and trade-off
analysis of the business and IT architecture
Enable collaboration on priorities across
broad constituencies
Show impact of portfolio decisions
New workflow to extend application planning
into enterprise architecture
iEA12
Achieving Business Agility with
Assure projects remain aligned Enterprise Architecture
Wednesday, June 3, 1:45 pm - 2:45 pm
with business goals
New IT roadmaps guide planning to successful outcomes “[We] saved time and money by prioritizing
applications for reuse, and by identifying areas
where spend is not aligned to the IT roadmap.”
Rational System Architect
Rational Focal Point for Product Chief Information Officer
and Portfolio Management Large Financial Organization
Session Number EAM01 16

IBM Rational Software Conference 2009
Leverage resources to innovate & improve performance
Realize business benefits from
Application
technology solutions Enterprise & Project
Architecture Portfolio
Make architecture actionable Prioritization
New integrations drive transformation and
traceability of artifacts from business and IT strategy
to solution development and delivery
Pinpoint how and when to leverage services and
technologies
Improve efficiency and agility – change architectures Solution
to respond to business change Delivery
Reduce cost and improve solution quality
Achieve increased asset reuse and governance
Assure new applications and services are driven by
business needs “The challenge in any company is to do
more with less, [our enterprise architecture]
Rational System Architect continues to enable us to achieve our goals
at relatively low cost.”
Rational Focal Point for Product
and Portfolio Management
Wayne Pales, Head of Strategy &
Rational Software Architect
Architecture, AGL
Session Number EAM01 17

IBM Rational Software Conference 2009
EAM07
Is there a single approach? Establishing an Enterprise Architecture Practice
Tuesday, June 2, 11:15 am - 12:15/12:45 pm
A Spectrum of EA Entry Points
COST REDUCTION STANDARDS BROADEN SCOPE SOLUTION DELIVERY
What do we have? Develop standards Meet business Develop strategy
and recommended needs by linking IT
Need all of it? best practices to business Describe value
(e.g., technology propositions
Consolidate to Managing
reduce costs? stacks, server Refine into To-Be
platforms) architectures
Desire for impact outside IT Compare to As-Is
analysis Seeking (if it exists)
repeatability Increasing focus
on business Create transition plan
Encourage IT architecture and
evolution process Execute
Focusing on IT
scope only
IBM’S EA approach allows:
• Multiple entry points to more quickly realize value
• The ability to manage upstream to downstream process flows
Session Number EAM01 18

IBM Rational Software Conference 2009
Emergence of Architecture Management
The management of both business and solution architectures
Architecture Management
The practice of dynamically managing the broad array of both
business and solution architectures spanning the enterprise
Represents the steady-state of practicing against an actionable EA
Plan Build
Refine
Session Number EAM01 19

IBM Rational Software Conference 2009
The two sides of Architecture Management
Upstream: Plan: Enterprise Architecture
Viable strategies underpinned by a sound architecture
Sound architecture inspires viable implementation strategies
This part of EA is understood and well-established in the industry
Ensure Strategies and Implementation Plans are Optimal
Architecture Management
The practice of dynamically managing the broad array of both
business and solution architectures spanning the enterprise
Solution Delivery Guidance
Downstream: Build: Architecture-based Systems and Software
Successful solution delivery driven by and traced to a sound business architecture
Success is only achieved when intent turns into solution delivery with measurable results
Enabling a Smarter Enterprise!
Session Number EAM01 20

IBM Rational Software Conference 2009
Integrated architectures with role-dependent access
Organizational Business Goals,
Architecture Architecture Enterprise
Mission & Analysis
Data Technology Capabilities
Architecture Architecture
Control
Settings
Better
Results
Executive Operations Development
Session Number EAM01 21

IBM Rational Software Conference 2009
Successful businesses will manage software and
systems delivery as a robust business process
Collaborate Automate Report
Achieve common goals Increase control Continuously improve
by optimizing how and efficiency by by measuring progress
people work integrating workflows in real time
Session Number EAM01 22

IBM Rational Software Conference 2009
Smarter Enterprises will continue to better manage assets
Scalable, Flexible, Enterprise-Level Solution
Store and Customize Impact Audit and
Organize Workflow Assessment Report
Repository to Customizable Flexible Reporting on
catalog flexibly workflow & solution for key metrics to
organize and policies to capturing support
search for automate the relationships planning and
assets process of between assets assessment
managing the for impact
asset lifecycle analysis
Integrate with your design environment including other existing
repositories (Development Environment, Software Configuration
Management, Change Management and Product Line Management)
Session Number EAM01 23

IBM Rational Software Conference 2009
Continue support of industry standards & frameworks
Multiple Modeling Notations and
Standards Industry Frameworks
Strategy Modeling TOGAF, Zachman
Business Process Modeling (BPMN) DoDAF, DoDAF ABM
Network and Infrastructure Modeling MoDAF, NAF, FEA (iRMA)
Data / Information Modeling Custom framework manager
Session Number EAM01 24

IBM Rational Software Conference 2009
Broad themes for the future Planning
Scenarios
Mining IT
Analytics
Control
Settings
Impact Analysis Better Results
Asset Mgmt
Solution
Delivery
BP Integration
Web Services
Decision
Making Note: This does not show delivery order
Session Number EAM01 25

IBM Rational Software Conference 2009
So … how does Jazz fit?
Collaborate
Automate
Report
Driving Business Differentiation
Session Number EAM01 26

IBM Rational Software Conference 2009
Flexibly integrated into a process based on client needs
c
Existing Rational New Rational/ Business Partner
Offerings IBM Offerings Offerings
Business
Your Planning
Existing & Alignment
Capabilities Product Compliance Collaborative
& Project & Lifecycle Design
Future Management Security Management & 3rd-Party
IBM Development Jazz
Capabilities Capabilities
Best Practice Processes
Administration: Users,
Collaboration projects, process
Presentation: Storage
Mashups Discovery Query
Jazz is…
A scalable, extensible team collaboration platform
An integration architecture, enabling mashups and non-Jazz based products to participate
A community at Jazz.net, where you can see Jazz-based products being built
Session Number EAM01 27

IBM Rational Software Conference 2009
First wave of Jazz products This slide is questionable
May need to omit if too long
Team Concert
Innovation Through Collaboration
Requirements Composer Quality Manager
Business Expert Collaboration Unify by “thinking & working” in
unison with real-time project heath Collaborative Business-Driven Quality
Elicit, capture, elaborate, discuss Coordinate quality assurance
and review requirements plans, processes and resources
Business Product Collaborative
Planning & & Project Lifecycle Compliance
Your Alignment Management & Security Engineering
existing Management
& Software 3rd-Party
Future capabilities Tools Jazz
IBM Capabilities
Capabilities
Best Practice Processes
Administration:
Collaboration Users, projects,
Presentation: Storage process
Mashups Discovery Query
Session Number EAM01 28

IBM Rational Software Conference 2009
The road ahead This slide is questionable
Jazz offerings in 2009 and beyond May need to omit if too long
Rational Rational Telelogic Rational ClearQuest,
Rational
Insight Project Portfolio Build Forge
ClearCase
Management & RequisitePro
Gain insight based on Extend the benefits of Extend
Manage global Realize the strengths
real-time and historical collaborative ALM to collaboration
projects and of ALM through Jazz
trend information systems delivery teams capabilities
resources integrations
Business Product Compliance
Planning & & Project & Collaborative
Your Management Security Lifecycle Engineering
existing Alignment Management & Software 3rd-Party
Future capabilities Tools Jazz
IBM Capabilities
Capabilities
Best Practice Processes
Administration:
Collaboration Users, projects,
Presentation: Storage process
Mashups Discovery Query
Client Integrations Server Integrations
Eclipse Existing Rational offerings
Visual Studio Business partner offerings
Lotus Quickr Open source offerings
Microsoft Sharepoint Others to come...
Session Number EAM01 29

IBM Rational Software Conference 2009
This slide is questionable
May need to omit if too long
Open Services for Lifecycle Collaboration
An initiative aimed at simplifying tool integration across the software delivery lifecycle
Open Services for
Lifecycle Collaboration
Barriers to sharing resources and
assets across the software lifecycle Specifications for sharing lifecycle
Multiple vendors, open source projects, resources
and in-house tools Inspired by Internet architecture
Private vocabularies, formats and Loosely coupled integration with “just
stores enough” standardization
Inextricable entanglement of tools with Common resource formats and services
their data A different approach to industry-wide
proliferation
Discovery
Administration REST API
(users, projects, process)
Query Core Task Specific
Logic Logic
Presentation: Mashups
Storage
Collaboration
Additional Services
Data
Core Services
Open Lifecycle Services
Session Number EAM01 30

IBM Rational Software Conference 2009
Conclusions
Investments must be closely managed, now more than ever
Larger ROI comes from focusing on business outcomes
Actionable Architecture helps reduce the impact of change
Enterprise Architecture is not “one-size fits all” -- multiple entry points
Asset management of <fill-in-the-blank> architecture components will grow in
importance
Smarter Enterprises will leverage the concepts of Architecture Management
Session Number EAM01 31

IBM Rational Software Conference 2009
Collaboration opportunities
Design Partner Program
Lab Advocacy Program
Board of Advisors
VoiCE Events
Rational Software Conference
jazz.net
developerWorks
Beta Programs
RFE Community
Global Rational User Groups
Rational Cafe
Learn more about Rational Customer Programs
Session Number EAM01 32

IBM Rational Software Conference 2009
Rational Software Conference track resource guides
ibm.com/rational/rsdc/resources
We have created a special Rational
Software Conference Track Resource
Guide on the web. It’s full of materials
you can use and share with your
team.
Includes:
Product demos from track sessions
Related Webcasts, tutorials, and
white papers
“Tell your boss” resources
Communities for post-event
networking
Link to Rational Software
Conference session presentations
Session Number EAM01 33

IBM Rational Software Conference 2009
Session Number EAM01 34

IBM Rational Software Conference 2009
© Copyright IBM Corporation 2009. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind,
express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have
the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM
software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities
referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature
availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines
Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others.
Session Number EAM01 35