IBM Rational Software Conference 2009: Enterprise Architecture Management Track Keynote

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Track Keynote for the Enterprise Architecture Management Track at the IBM Rational Software Conference 2009 …

Track Keynote for the Enterprise Architecture Management Track at the IBM Rational Software Conference 2009

Today's organizations need to make faster, better-informed decisions in order to seize business opportunities. Enterprise Architecture (EA) delivers enterprise blueprints for change and transformation, with visibility across strategy, business architecture, IT architecture and technology. Further, EA helps organizations prioritize IT investments to support business goals in order to maximize the business value from IT investments by installing a powerful communication and collaboration platform between business and IT stakeholders. Organizations that practice EA report more effective decision-making, improved business and IT alignment, IT cost savings, better insight during organizational transformations, and improved time-to-value of in their IT investments. EA also improves the success of IT Governance, SOA and Business Process Management (BPM) initiatives.

This track focuses on the management aspects of EA and therefore balances two areas of concern: Building an EA, and using an EA. Building the EA applies modeling notations, processes, methodologies, and tools surrounding various forms of business and solution architecture, addressing both current and future states. Using the EA addresses how those activities and associated artifacts are linked to solution requirements, software development, and application deployment processes. By addressing both building and using concerns, participants learn how to makes EA more actionable -- integrating strategy and solution delivery -- thereby improving time-to-value for affecting transformation and overall business results.

Participants who will find the greatest value from this track include: Business LOB Executives, IT Executives, Business Strategists, Enterprise Architects, Business Architects and Business Analysts. This track will also benefit IT Architects, Solution Architects, Software Architects, Data Architects and Project managers who are interested in best practices, real-world experiences, and the latest innovations in enhancing organizational agility and the communication and collaboration between business and IT.

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  • 1. IBM Rational Software Conference 2009 Enterprise Architecture Keynote Actionable Architecture for the Smarter Enterprise Greg Sikes Director, Architecture and Modeling greg.sikes@us.ibm.com Session Number EAM01 © 2009 IBM Corporation
  • 2. IBM Rational Software Conference 2009 Innovation is key to remaining relevant Globalization Intensified competition Workforce issues Escalating customer 66% of CEOs Technological expectations advances expect their Unexpected organizations Regulatory market shifts to be inundated concerns with change “We will fight our battles not on the low road to commoditization, but on the high road of innovation.” Howard Stringer, Chairman and CEO, Sony Source: IBM CEO Study 2006 Session Number EAM01 2
  • 3. IBM Rational Software Conference 2009 Enterprise investments must yield even more value Especially with today’s economic pressures “Supporting investment in information technology is critical in order to raise productivity… Those who maintain their investments in IT will be primed for more aggressive growth when the economy recovers.” – Helen Walters, BusinessWeek, January 26, 2009 “For Recession Help, an IT Innovation Tax Credit?” “Transformation and innovation will lead recovery. When we come out the other side of this crisis, companies will look quite different – and technology will have been a catalyst in those changes. – George Colony, Forrester Research, October 26, 2008 “Why this tech recession will be different” “Although times are lean, many companies are finding that they can't afford to postpone IT investments that lead to increased security, efficiencies or revenues.” – Denise Dubie, NetworkWorld, April 14, 2009 “Recession resistant: 10 technologies CIOs are still buying” Session Number EAM01 3
  • 4. IBM Rational Software Conference 2009 Invest across the spectrum of improvement to manage risks and optimize business outcomes Improve Automation Improve Improve Increase Flexibility Collaboration Process & Investment Value Cost to Implement: Cost to Implement: Cost to Implement: Cost to Implement: Business <5% 5%-10% 10%-35% 25%-50% Very predictable Predictable Some culture change Much culture change Value ECONOMIC IMPACTS Productivity: Productivity: Productivity: Productivity: 5-25% 15-35% 25-100% 50-200+% Timeframe = Days Timeframe = Weeks Timeframe = Months Timeframe = Years Efficiency Control Implementation costs are per person per year Individual Team Organization Business Focusing on business outcomes offers the greatest return on investment Session Number EAM01 4
  • 5. IBM Rational Software Conference 2009 How can architecture(s) help? Understand What You Have Improve What You Have Current state analysis Find incremental improvements Your IP and Assets Manage business transformation Satisfy Mandated Compliance Pass an Audit Regulatory or contractual Architecture & business transparency DoDAF, TOGAF, FEA (iRMA), etc. Repeatable, documented Manage the Portfolio Return on Assets Applications/Products Leverage elements across subsystems Improved reuse across organization and product lines Visualize and Communicate Common Project Starting Points Beyond basic drawing tools Initiate new projects from a common starting point based on an EA model Manage Outsourcing Manage Packaged Applications Customer: Req’ts, specs, testing Integrate with rest of architecture Vendor: Actual architectures Session Number EAM01 5
  • 6. IBM Rational Software Conference 2009 What is Enterprise Architecture? IBM: “The Enterprise Architecture discipline defines and maintains the architecture models, governance, and transition initiatives needed to effectively co-ordinate semi-autonomous groups towards common business and/or IT goals” 1 Gartner: “Enterprise architecture is the process of translating business vision and strategy into effective enterprise change by creating, communicating and improving the key principles and models that describe the enterprise's future state and enable its evolution.” 2 Wikipedia: “Enterprise architecture is the organizing logic for business processes and IT infrastructure reflecting the integration and standardization requirements of the firm’s operating model. Practitioners are called enterprise architects.” 1. Enterprise Architecture in the era of On-Demand, IBM Academy of Technology Study, October 2004 2. Short form, Gartner Defines the term ‘Enterprise Architecture’, Anne Lapkin, Gartner, July 12, 2006 Session Number EAM01 6
  • 7. IBM Rational Software Conference 2009 EA helps minimize risk associated with change Enterprise Strategies & Direction Projects & Business Processes & Services Orgs & Initiatives People Applications Data IT Infrastructure & Services Understand Enterprise Strategies & Their Implementation Understand How Infrastructure Changes Impact the Business Understand Projects’ Dependencies and Impacts on the Organization Session Number EAM01 7
  • 8. IBM Rational Software Conference 2009 Change is coming … when will the phone ring? Risk Management Time to Market iEA06 Turn your IT Plan into a Competitive Advantage iEA09 Tuesday, June 2, Roadmap Your Successful 10:00 am - 11:00 am Enterprise Tuesday, June 2, 3:30 pm - 4:30/5:00 pm Total Cost Customer of Satisfaction Ownership EAM06 Enterprise Architecture: iEA04 Putting the "A" into Green Enterprise Architecture – Business Process Driving Energy-Efficient and Management Cost-Effective Business Operations Tuesday, June 2, Monday, June 1, 3:00 pm - 4:00 pm 10:00 am - 11:00 am Smarter Enterprises use EA to avoid red phone calls! Session Number EAM01 8
  • 9. IBM Rational Software Conference 2009 Challenges impeding the broader adoption of EA Creating the Architecture Communicating to Populating the EA with stakeholders in their context information from all domains Challenge in transforming business requirements into implementation Consuming Keeping implementations in the Managing constant synch with the prescribed EA Architecture enterprise-wide change Session Number EAM01 9
  • 10. IBM Rational Software Conference 2009 Challenges impeding the broader adoption of EA Creating the Architecture Enhanced reporting Populating the EA with and usability to improve information from all domains communication Challenge in transforming business requirements into implementation Consuming Keeping implementations in the Managing constant synch with the prescribed EA Architecture enterprise-wide change Session Number EAM01 10
  • 11. IBM Rational Software Conference 2009 Challenges impeding the broader adoption of EA Creating the Architecture Enhanced reporting Simpler and automated and usability to improve harvesting from all communication enterprise resources Challenge in transforming business requirements into implementation Consuming Keeping implementations in the Managing constant synch with the prescribed EA Architecture enterprise-wide change Session Number EAM01 11
  • 12. IBM Rational Software Conference 2009 Challenges impeding the broader adoption of EA Creating the Architecture Enhanced reporting Simpler and automated and usability to improve harvesting from all communication enterprise resources Challenge in transforming business requirements into implementation Consuming Governance with enterprise Keeping implementations in the wide change management and synch with the prescribed EA Architecture best practices measurement Session Number EAM01 12
  • 13. IBM Rational Software Conference 2009 IBM’s vision for enabling broader adoption of EA Creating the Architecture Enhanced reporting Simpler and automated and usability to improve harvesting from all communication enterprise resources Integrated business & implementation requirements Integrated solution delivery Consuming Governance with enterprise enabling reuse of assets and the wide change management and practices Architecture best practices measurement EAM04 Making Enterprise Architecture Actionable Monday, June 1, 3:00 pm - 4:00 pm Session Number EAM01 13
  • 14. IBM Rational Software Conference 2009 What does successful EA adoption look like? EAM11 Driving Business Transformation with Enterprise Architecture Wednesday, June 3, 11:15 am - 12:15/12:45 pm Customer Speak! “We were better able to compare our current Manage the impact of change, consolidation and M&A infrastructure with future Increase operational efficiency, reduce recurring costs and mitigate risks goals and visualize the journey between the two.” “We can easily prioritize our next steps, assign Crystallize business priorities for IT action responsibility and predict Make planning actionable how change will impact the organization.” “We saved $20M by Leverage resources to innovate & improve performance finding and avoiding risk Realize business benefits from technology solutions in the consolidation of our merchandising operations.” Session Number EAM01 14
  • 15. IBM Rational Software Conference 2009 Manage the impact of change, consolidation and M&A Increase operational efficiency, Redundant, Inefficient, High Cost reduce recurring costs and mitigate risks Gain clarity in enterprise decision making Enhanced web collaboration creates a common perspective of the organization, from one location New enterprise search quickly reveals critical data required for accurate decisions Increase Operational Identify redundancy and reuse Efficiency of business and technology assets Enhanced heat maps report IT information in business-friendly formats Consolidated, Reused and Optimized! Identify and minimize execution risk “We used enterprise architecture to guide New “work space” feature groups information the consolidation of our US operations in an for more accurate integration planning efficient and cost-effective manner.” Director of IT Rational System Architect Leading Express Shipping Organization Session Number EAM01 15
  • 16. IBM Rational Software Conference 2009 Crystallize business priorities for IT action Make planning actionable Prioritize competing projects and supporting investments New integration enables cost-benefit and trade-off analysis of the business and IT architecture Enable collaboration on priorities across broad constituencies Show impact of portfolio decisions New workflow to extend application planning into enterprise architecture iEA12 Achieving Business Agility with Assure projects remain aligned Enterprise Architecture Wednesday, June 3, 1:45 pm - 2:45 pm with business goals New IT roadmaps guide planning to successful outcomes “[We] saved time and money by prioritizing applications for reuse, and by identifying areas where spend is not aligned to the IT roadmap.” Rational System Architect Rational Focal Point for Product Chief Information Officer and Portfolio Management Large Financial Organization Session Number EAM01 16
  • 17. IBM Rational Software Conference 2009 Leverage resources to innovate & improve performance Realize business benefits from Application technology solutions Enterprise & Project Architecture Portfolio Make architecture actionable Prioritization New integrations drive transformation and traceability of artifacts from business and IT strategy to solution development and delivery Pinpoint how and when to leverage services and technologies Improve efficiency and agility – change architectures Solution to respond to business change Delivery Reduce cost and improve solution quality Achieve increased asset reuse and governance Assure new applications and services are driven by business needs “The challenge in any company is to do more with less, [our enterprise architecture] Rational System Architect continues to enable us to achieve our goals at relatively low cost.” Rational Focal Point for Product and Portfolio Management Wayne Pales, Head of Strategy & Rational Software Architect Architecture, AGL Session Number EAM01 17
  • 18. IBM Rational Software Conference 2009 EAM07 Is there a single approach? Establishing an Enterprise Architecture Practice Tuesday, June 2, 11:15 am - 12:15/12:45 pm A Spectrum of EA Entry Points COST REDUCTION STANDARDS BROADEN SCOPE SOLUTION DELIVERY What do we have? Develop standards Meet business Develop strategy and recommended needs by linking IT Need all of it? best practices to business Describe value (e.g., technology propositions Consolidate to Managing reduce costs? stacks, server Refine into To-Be platforms) architectures Desire for impact outside IT Compare to As-Is analysis Seeking (if it exists) repeatability Increasing focus on business Create transition plan Encourage IT architecture and evolution process Execute Focusing on IT scope only IBM’S EA approach allows: • Multiple entry points to more quickly realize value • The ability to manage upstream to downstream process flows Session Number EAM01 18
  • 19. IBM Rational Software Conference 2009 Emergence of Architecture Management The management of both business and solution architectures Architecture Management The practice of dynamically managing the broad array of both business and solution architectures spanning the enterprise Represents the steady-state of practicing against an actionable EA Plan Build Refine Session Number EAM01 19
  • 20. IBM Rational Software Conference 2009 The two sides of Architecture Management Upstream: Plan: Enterprise Architecture Viable strategies underpinned by a sound architecture Sound architecture inspires viable implementation strategies This part of EA is understood and well-established in the industry Ensure Strategies and Implementation Plans are Optimal Architecture Management The practice of dynamically managing the broad array of both business and solution architectures spanning the enterprise Solution Delivery Guidance Downstream: Build: Architecture-based Systems and Software Successful solution delivery driven by and traced to a sound business architecture Success is only achieved when intent turns into solution delivery with measurable results Enabling a Smarter Enterprise! Session Number EAM01 20
  • 21. IBM Rational Software Conference 2009 Integrated architectures with role-dependent access Organizational Business Goals, Architecture Architecture Enterprise Mission & Analysis Data Technology Capabilities Architecture Architecture Control Settings Better Results Executive Operations Development Session Number EAM01 21
  • 22. IBM Rational Software Conference 2009 Successful businesses will manage software and systems delivery as a robust business process Collaborate Automate Report Achieve common goals Increase control Continuously improve by optimizing how and efficiency by by measuring progress people work integrating workflows in real time Session Number EAM01 22
  • 23. IBM Rational Software Conference 2009 Smarter Enterprises will continue to better manage assets Scalable, Flexible, Enterprise-Level Solution Store and Customize Impact Audit and Organize Workflow Assessment Report Repository to Customizable Flexible Reporting on catalog flexibly workflow & solution for key metrics to organize and policies to capturing support search for automate the relationships planning and assets process of between assets assessment managing the for impact asset lifecycle analysis Integrate with your design environment including other existing repositories (Development Environment, Software Configuration Management, Change Management and Product Line Management) Session Number EAM01 23
  • 24. IBM Rational Software Conference 2009 Continue support of industry standards & frameworks Multiple Modeling Notations and Standards Industry Frameworks Strategy Modeling TOGAF, Zachman Business Process Modeling (BPMN) DoDAF, DoDAF ABM Network and Infrastructure Modeling MoDAF, NAF, FEA (iRMA) Data / Information Modeling Custom framework manager Session Number EAM01 24
  • 25. IBM Rational Software Conference 2009 Broad themes for the future Planning Scenarios Mining IT Analytics Control Settings Impact Analysis Better Results Asset Mgmt Solution Delivery BP Integration Web Services Decision Making Note: This does not show delivery order Session Number EAM01 25
  • 26. IBM Rational Software Conference 2009 So … how does Jazz fit? Collaborate Automate Report Driving Business Differentiation Session Number EAM01 26
  • 27. IBM Rational Software Conference 2009 Flexibly integrated into a process based on client needs c Existing Rational New Rational/ Business Partner Offerings IBM Offerings Offerings Business Your Planning Existing & Alignment Capabilities Product Compliance Collaborative & Project & Lifecycle Design Future Management Security Management & 3rd-Party IBM Development Jazz Capabilities Capabilities Best Practice Processes Administration: Users, Collaboration projects, process Presentation: Storage Mashups Discovery Query Jazz is… A scalable, extensible team collaboration platform An integration architecture, enabling mashups and non-Jazz based products to participate A community at Jazz.net, where you can see Jazz-based products being built Session Number EAM01 27
  • 28. IBM Rational Software Conference 2009 First wave of Jazz products This slide is questionable May need to omit if too long Team Concert Innovation Through Collaboration Requirements Composer Quality Manager Business Expert Collaboration Unify by “thinking & working” in unison with real-time project heath Collaborative Business-Driven Quality Elicit, capture, elaborate, discuss Coordinate quality assurance and review requirements plans, processes and resources Business Product Collaborative Planning & & Project Lifecycle Compliance Your Alignment Management & Security Engineering existing Management & Software 3rd-Party Future capabilities Tools Jazz IBM Capabilities Capabilities Best Practice Processes Administration: Collaboration Users, projects, Presentation: Storage process Mashups Discovery Query Session Number EAM01 28
  • 29. IBM Rational Software Conference 2009 The road ahead This slide is questionable Jazz offerings in 2009 and beyond May need to omit if too long Rational Rational Telelogic Rational ClearQuest, Rational Insight Project Portfolio Build Forge ClearCase Management & RequisitePro Gain insight based on Extend the benefits of Extend Manage global Realize the strengths real-time and historical collaborative ALM to collaboration projects and of ALM through Jazz trend information systems delivery teams capabilities resources integrations Business Product Compliance Planning & & Project & Collaborative Your Management Security Lifecycle Engineering existing Alignment Management & Software 3rd-Party Future capabilities Tools Jazz IBM Capabilities Capabilities Best Practice Processes Administration: Collaboration Users, projects, Presentation: Storage process Mashups Discovery Query Client Integrations Server Integrations Eclipse Existing Rational offerings Visual Studio Business partner offerings Lotus Quickr Open source offerings Microsoft Sharepoint Others to come... Session Number EAM01 29
  • 30. IBM Rational Software Conference 2009 This slide is questionable May need to omit if too long Open Services for Lifecycle Collaboration An initiative aimed at simplifying tool integration across the software delivery lifecycle Open Services for Lifecycle Collaboration Barriers to sharing resources and assets across the software lifecycle Specifications for sharing lifecycle Multiple vendors, open source projects, resources and in-house tools Inspired by Internet architecture Private vocabularies, formats and Loosely coupled integration with “just stores enough” standardization Inextricable entanglement of tools with Common resource formats and services their data A different approach to industry-wide proliferation Discovery Administration REST API (users, projects, process) Query Core Task Specific Logic Logic Presentation: Mashups Storage Collaboration Additional Services Data Core Services Open Lifecycle Services Session Number EAM01 30
  • 31. IBM Rational Software Conference 2009 Conclusions Investments must be closely managed, now more than ever Larger ROI comes from focusing on business outcomes Actionable Architecture helps reduce the impact of change Enterprise Architecture is not “one-size fits all” -- multiple entry points Asset management of <fill-in-the-blank> architecture components will grow in importance Smarter Enterprises will leverage the concepts of Architecture Management Session Number EAM01 31
  • 32. IBM Rational Software Conference 2009 Collaboration opportunities Design Partner Program Lab Advocacy Program Board of Advisors VoiCE Events Rational Software Conference jazz.net developerWorks Beta Programs RFE Community Global Rational User Groups Rational Cafe Learn more about Rational Customer Programs Session Number EAM01 32
  • 33. IBM Rational Software Conference 2009 Rational Software Conference track resource guides ibm.com/rational/rsdc/resources We have created a special Rational Software Conference Track Resource Guide on the web. It’s full of materials you can use and share with your team. Includes: Product demos from track sessions Related Webcasts, tutorials, and white papers “Tell your boss” resources Communities for post-event networking Link to Rational Software Conference session presentations Session Number EAM01 33
  • 34. IBM Rational Software Conference 2009 Session Number EAM01 34
  • 35. IBM Rational Software Conference 2009 © Copyright IBM Corporation 2009. All rights reserved. The information contained in these materials is provided for informational purposes only, and is provided AS IS without warranty of any kind, express or implied. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, these materials. Nothing contained in these materials is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in these materials to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in these materials may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. IBM, the IBM logo, Rational, the Rational logo, Telelogic, the Telelogic logo, and other IBM products and services are trademarks of the International Business Machines Corporation, in the United States, other countries or both. Other company, product, or service names may be trademarks or service marks of others. Session Number EAM01 35