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IBM Rational Software Conference 2009 Day 1 Keynote: Dr Daniel Sabbah
 

IBM Rational Software Conference 2009 Day 1 Keynote: Dr Daniel Sabbah

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IBM Rational Software Conference 2009

IBM Rational Software Conference 2009
Orlando, FL May 31-June 4
General Session
Day 1 Keynote
Dr. Daniel Sabbah

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    IBM Rational Software Conference 2009 Day 1 Keynote: Dr Daniel Sabbah IBM Rational Software Conference 2009 Day 1 Keynote: Dr Daniel Sabbah Presentation Transcript

    • Dr. Danny Sabbah General Manager, IBM Rational Software No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Today’s Discussion • Rational Strategy Review • Our Approach to Real Results • Time to Get Real No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • The evolution of Rational strategy 2006 2007 2008 Strategic Strategy Strategy Imperative Announced In Action Accelerating Deliver value efficiently Helping guide you software and effectively in from the cathedral development evolution distributed organizations to the bazaar Empowerment Enabling governance Ship early Modularity Adopting flexible Ship often Communities architectures Listen to your customers Leveraging communities No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Rational strategy in action over the past year CONTINUED DELIVERING on the promise and vision of a flexible Jazz architecture • Shipping early, shipping often with a transparent product development on Jazz.net • Delivering 8 Jazz-built products and 18 Jazz-enabled products CONTINUED EXPANDING Rational communities to listen to our customers and partners • Launched Open Services for Lifecycle Collaboration initiative CONTINUED INVESTING to evolve current portfolio • New releases of ClearCase and ClearQuest and 73 other C/ALM products in 2008 EXTENDED REACH into systems engineering by integrating Telelogic No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Rational strategy in a broader context: The world needs to get a whole lot smarter INSTRUMENTED INTERCONNECTED INTELLIGENT We now have the ability People, systems & objects We can respond to changes to measure, sense can communicate quickly & accurately, & get & see the exact & interact with each other better results by predicting condition of everything. in entirely new ways. & optimizing for future events. No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • A smarter planet will require a significant investment in software and systems Imagine the amount of software necessary to: • Leverage a wealth of information to make more intelligent choices • Take action on energy, the environment and sustainability to deliver a greener world • Manage an interconnected infrastructure with billions of devices Success in building a smarter planet is highly dependent on our ability to manage effective software and systems delivery No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Challenges to effective software delivery remain and expand Individual Team Organizational Business Challenges Challenges Challenges Challenges Lack of standards Geographically Greater need More granular impacts ability dispersed teams for market service functionality to collaborate, experimentation and composite Effective cross- automate and report applications organizational Blind adherence Frequent asset visibility and to process insensitive Growing number updates and synchronization to potential business of assets including complex trade-offs custom, outsourced dependencies and packaged Need for agility@scale No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Economic conditions add significant pressure to the reality of software and systems delivery Transformation and A new approach to Companies successfully innovation will lead recovery. IT delivery models and addressing the challenges When we come out the other sourcing options is required [of delivering product side of this crisis, companies that allows IT organizations innovation from software] will look different – technology to be more responsive to are driving higher will have been a catalyst the needs of the business. profitability. in those changes. Barbara Gomolski, Gartner Michelle Boucher, Aberdeen Group George Colony, Forrester Research, October, 2008 March, 2009 October, 2008 No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Rational strategy can bring focus in uncertain times • Provides measured, short-term Return on Investment • Enables longer-term management of Return on Assets • Delivers a platform and processes to make those returns come to life • Encourages and informs, rather than dictates • Supports incremental improvement, leading to faster decision making No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • A maturing approach to software and systems delivery based on measurement Business Value Software investment Efficiency management Predictable aligned with governance business and and asset operational Global utilization priorities effectiveness Control Productivity and collaboration through automation Individual Team Organization Business No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Realized by continuous improvement on business objectives Improve business flexibility Accelerate progress and lower costs / risk Improve stakeholder Reduce scrap / rework satisfaction and output Business Reduce cost of change Value Improve team productivity Reduce custom training and tooling variants Software investment Efficiency Reduce human error management Predictable aligned with Reduce manual tasks governance business and Improve release quality and asset operational Global utilization priorities effectiveness Control Productivity and collaboration through automation Individual Team Organization Business No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Invest to manage risks and optimize measured outcomes Improve Improve Improve Increase Flexibility Automation Collaboration Process & Investment Value Cost to Implement: Cost to Implement: Cost to Implement: Cost to Implement: Business <5% 5%-10% 10%-35% 25%-50% Value Very predictable Predictable Some culture change Much culture change ECONOMIC IMPACTS Productivity: Productivity: Productivity: Productivity: 5-25% 15-35% 25-100% 2x-10x Timeframe = Days Timeframe = Weeks Timeframe = Months Timeframe = Years Efficiency Control Individual Team Organization Business Note: Implementation costs are per person per year No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Pragmatic steps we took to mature our own software delivery 1 Established business and operational objectives 2 Prioritized practices and defined implementation roadmap 3 Accelerated practice adoption with Rational products and programs – “Tools, Not Rules” 4 Reported, analyzed, and regularly acted on our results No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Established business and operational objectives Improve market share Business Achieve profit margin Objectives Reduce time-to-value Heighten responsiveness and increase linkage to customers Operational Innovate to differentiate and capture new value Objectives Increase quality Shorten project development cycle times Improve schedule predictability No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Prioritized practices and defined implementation roadmap Change and Release Management Initial Rational Change Management Team Change Management Focus Area Formal Change Management Requirements Management Quality Management Shared Vision Shared Vision Concurrent Testing Concurrent Testing Use-Case-Driven Development Use-Case-Driven Development Test Management Test Management Requirements Management Business Process Sketching Agile Core Independent Testing Performance Testing Iterative Development Iterative Development Application Vulnerability Assessment Two-Level Project Planning Two-Level Project Planning Whole Team Whole Team Governance and Compliance Architecture Management Continuous Integration Continuous Integration Risk-Value Lifecycle Evolutionary Architecture Evolutionary Architecture Test-DrivenDevelopment Test-Driven Development Practice Authoring and Tailoring Evolutionary Design Performance Measurement Performance Measurement Component Based Software Architecture Design Driven Implementation No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Accelerated practice adoption with Rational products Leveraged Agile Core practices to improve cycle times and predictability Required adoption of agility@scale Rational Results • 2,000+ developers, testers, managers 100% Release Cycle Times 18 (in months) 16 • Varying team sizes 90% 14 80% • Geographically distributed locales 12 70% 10 • Diverse development contexts 8 60% On-time Delivery – from mature products to Web 2.0 apps 50% 6 4 Embraced Rational Team Concert 40% 2 30% 0 • In past year, RTC: 2007 2008 2009* *Projected – Projects grew by 291% – Number of users grew by 321% No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Accelerated practice adoption with Rational programs Leveraged Requirements and Change & Release Management practices Rational Results Increased customer involvement, building on “Whole Team” agile practice 90% • Design Partner Program growth of 352% since 2006 Beta reported defects 75% fixed in GA releases • Transparent, iterative development on Jazz.net 60% RFEs included in GA releases – 5 products available today 45% – Over 17,000 participants in Jazz forums 30% • VoiCE sessions expanded to India and China 15% • Lab Advocacy program has grown 567% since 2005 0% 2007 2008 • Beta programs doubled in 2008 to 35 Customer satisfaction up 4 years in a row – 12x growth in open beta downloads No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Reported, analyzed, and regularly acted on our results Aggregated data from multiple sources to provide new insight Executive and Operational Dashboards Jazz Integration Architecture: Using REST Open Services / ODBC / XML Rational Rational Rational Rational Quality Rational Rational Rational Project Headcount Sales & Customer Manual ClearQuest Requirements Team Concert Manager Test Manager RequisitePro ClearCase Data & Financials Pipeline Support Data Composer RATIONAL THIRD-PARTY Data Sources: Quantitative and Qualitative No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Obtain a single view of project health across Rational Quickly identify delivery issues that need immediate attention No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Align business and operational measures Drill down into real-time data from disparate source repositories No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Pragmatic steps we took to mature our own software delivery 1 Established business and operational objectives 2 Prioritized practices and defined implementation roadmap 3 Accelerated practice adoption with Rational products and programs – “Tools, Not Rules” 4 Reported, analyzed, and regularly acted on our results Started next incremental improvement No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Rational’s next incremental improvement Focus on Quality and Requirements Management practices • Extend transparent development on Jazz.net – Further improve products and enhance the way we engage with you • Further engage community in the design of products – Leverage Rational Requirements Composer capabilities such as storyboards and domains of expertise • Build on bootstrapping of Rational Quality Manager – Incorporated key feedback from SVT organization to drive version 1.0.1 and 2.0 capabilities – Expand use of RQM 2.0 to all Rational test teams – Publish and share RQM tests No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Rational experience demonstrates incremental improvement in software delivery • Experience the same results • We can help – We offer an incremental Collaborate Automate Report improvement Achieve common goals by optimizing Increase control and efficiency by Continuously improve by measuring progress how people work integrating workflows in real time framework (MCIF) – We deliver a real- time collaborative platform (Jazz) No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
    • Time to Get Real – Starting Today GET REAL Align teams to business and TEAMS operational objectives GET REAL Gain insights to incrementally improve INSIGHTS software and systems delivery GET REAL Measure, monitor and steer RESULTS to desired results No content below this line - No content below this line - No content below this line - No content below this line - No content below this line
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