Kat Langdon Personal Brand

Goals To create a dual reputation as both musician and PR practitioner within the music industry. To be known as an approachable PR resource for working musicians/bands online. To grow musically by developing my online social network to seek out new projects and performance opportunities.

To create a dual reputation as both musician and PR practitioner within the music industry.

To be known as an approachable PR resource for working musicians/bands online.

To grow musically by developing my online social network to seek out new projects and performance opportunities.

Who am I? My personal brand should represent these characteristics: Music Approachable Honest Loyal Grounded Reliable Creative Driven Check out my wordle cloud … Inspiring Key Messages Credible Humour Passionate Evolving Open Teacher

How do I want to be known? Be a music PR resource . Have 10 subscribers to Sing.Dance.BreakThings by January 2010 Increase Twitter followers to 250 by April 30, 2010. Be a well-known musician/vocalist working in the GTA . Increase profile views on Myspace page to 5,500 by April 30, 2010 Have ten YouTube subscribers by March 2010 Measurable Objectives

Be a music PR resource .

Have 10 subscribers to Sing.Dance.BreakThings by January 2010

Increase Twitter followers to 250 by April 30, 2010.

Be a well-known musician/vocalist working in the GTA .

Increase profile views on Myspace page to 5,500 by April 30, 2010

Have ten YouTube subscribers by March 2010

Where do I stand? Personal Analysis Strengths Weaknesses B.Mus in Jazz Studies Currently a working professional musician Have existing network of Toronto-area musicians Creative with an analytical mind Reputation as reliable and hard-working Music teacher – Verbal communication skills Current network is centered around Humber Music Alumni and is somewhat limited Quick to judge a situation or problem Stubborn Most achievements are musical, not PR related Opportunities Threats Can develop PR portfolio by working for emerging Humber Music Grads Very few music grads go into PR. My degree makes me credible . Artists want to work with someone who understands them Everyone is a “musician”- lots of competition Duality could cause confusion of one branded image and limit room for growth Musical brand has existed for some time, might not be room for second career

B.Mus in Jazz Studies

Currently a working professional musician

Have existing network of Toronto-area musicians

Creative with an analytical mind

Reputation as reliable and hard-working

Music teacher – Verbal communication skills

Current network is centered around Humber Music Alumni and is somewhat limited

Quick to judge a situation or problem

Stubborn

Most achievements are musical, not PR related

Can develop PR portfolio by working for emerging Humber Music Grads

Very few music grads go into PR. My degree makes me credible .

Artists want to work with someone who understands them

Everyone is a “musician”- lots of competition

Duality could cause confusion of one branded image and limit room for growth

Musical brand has existed for some time, might not be room for second career

Why me? Strategy I am a working musician. I live the life of my future clients. I want to help artists develop their talent and brand so that making music can be their only career. I have a strong creative side that is matched by strong analytical skills. Very few musicians have a willingness to understand the music industry, but I do.

I am a working musician. I live the life of my future clients.

I want to help artists develop their talent and brand so that making music can be their only career.

I have a strong creative side that is matched by strong analytical skills. Very few musicians have a willingness to understand the music industry, but I do.

My Audience Strategy Record Labels Entertainment Television/Publications Radio Production Companies

Current Online Presence There I am! Kat Langdon Google Search

Current Online Presence Myspace ReverbNation Blogspot Twitter YouTube Facebook

How do I increase my presence? Increase credibility and followers on Twitter Post interesting professional anecdotes (twitpics and links) Follow, RT and reply to established people in the music PR industry Use Myspace to increase awareness of my brand as a vocalist Update gig calendar on a weekly basis. Integrate content from YouTube and Blogger to increase hits on all three sites Integrate YouTube into social media arsenal Theme YouTube channel to match personal brand Embed videos to Myspace and post on Twitter and Facebook Attend Live Shows to increase personal network of independent musicians in the GTA. Make Sing.Dance.BreakThings my professional PR blog by posting consistent, relevant commentary on the industry. Channels and Tactics

Increase credibility and followers on Twitter

Post interesting professional anecdotes (twitpics and links)

Follow, RT and reply to established people in the music PR industry

Use Myspace to increase awareness of my brand as a vocalist

Update gig calendar on a weekly basis.

Integrate content from YouTube and Blogger to increase hits on all three sites

Integrate YouTube into social media arsenal

Theme YouTube channel to match personal brand

Embed videos to Myspace and post on Twitter and Facebook

Critical Path Action Action Date Blog on Sing.Dance.BreakThings 1x a week Immediately Register with IABC and CPRS for networking October 2010 Attend 4 independent music shows a month Begin November 2010 Find mentor in music PR December 2010 Theme all social media sites to have one visible personal brand January 2010 Record and post 2 new songs posted to Myspace February 2010 Prepare resume and update personal brand plan February 2010 Have mentor evaluate resume and personal brand March 2010 Look for internships with record labels, entertainment pr agencies and music publishing and television February 2010 Obtain internship position April 2010