WWD PR Project

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WWD PR Project

  1. 1. WOMEN’S WEAR DAILYmercedes-benz fashion week spring 2012 Katherine Knestrick September 19, 2011 Public Relations PAFM 1
  2. 2. TABLE OF CONTENTSi. cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 ii. table of contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2iii. friday, 9/9: day one - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5iv. monday, 9/12: day two - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8v. tuesday, 9/13: day three - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11vi. wednesday, 9/14: day four - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14vii. thursday, 9/15: day five - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 viii. top three favorite shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 ix. trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 x. press release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 xi. editor chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 2
  3. 3. DAY ONE Lead ArticlesNew Format Sephora Bowsin Meatpacking will be the first-new meatpacking store to feature complete mobile checkout-the mobile checkout system works with wifi and a scanner that looks like a mobile phone-it will allow for more product space, since cash wraps will no longer be present-mobile checkout will be added to the remaining manhattan sephora boutiquesTopshop Opens Flagship in 20 Years for 10 Corso Como Guilty Verdict, Small Fine for - carla sozzani’s 10 corso comoChicago store celebrates its 20th Galliano- topshop opens 2nd u.s. flagship anniversary - john galliano found guilty of store in chicago, il - what started off as a photo uttering racial slurs in paris- $12 million investment for the gallery, is now an eclectic - sentenced to fines of 6,000 new 49,000 square foot space fashion boutique euros- topshop plans to continue - plans on continuing expansion - galliano is currently in expansion within the u.s. over into china in 2012 treatment the next 2 years 3
  4. 4. In Today’s Top 3 shows...Issue...-beauty -fashion DAY ONE - bcbg max azria Issue Content & Top 3 Shows-legal -people - kimberly ovitz-policy -fno - cushnie et ochs-retail bcbg max azria cushnie et ochs kimberly ovitz 4
  5. 5. DAY ONE TOP 3 SHOWS - REVIEWS BCBG MAX AZRIA KIMBERLY OVITZ CUSHNIE ET OCHSWWD WWD WWD- pretty silhouettes, but - subtly chic with a savvy shot of needlessly complicated - overall, a focused collection sex appeal - very strong & charming looks- mixture of already established - moody minimalism trends - fine balance between very sexy & - looks were very interesting, yet very chic- focused trend will not promise wearable successSTYLE.COM STYLE.COM STYLE.COM- sporty, but still sexy & flirty - the mood was dreamy & somber - doll theme was a nice change- finale looks were a little too busy - repetitive, yet graceful - very different color scheme than- not as tightly focused as most - hints of utilitarianism, rather than previous palettes recent resort collection structured essentials - sexy space-age wearK.K. K.K. K.K.-bcbg has come back, yet again -clever draping added a sensitive -extremely playful silhouettes with looks that you’ve already touch brought nostalgia to every ex- seen before -no prints. this made the palette barbie loving viewer-unoriginal, and it seems almost stark and straight forward. -bright colors added excitement and copied from somewhere however, spring is supposed to be thrill, which is something that is not-they seem to have taken the exciting and experimental, and i typical of cushnie et ochs trend forecasters too literally felt the absence of prints bring -while the dresses were enticingly down the spring flair playful, they also had a mature -flattering silhouettes, bringing out underlay of radiating sexiness an underlying sex appeal 5
  6. 6. DAY TWO Lead ArticlesJacobs/Dior Talks Go On,Says Proving marc jacobs from Difficult-actions of moving louis vuitton to dior are moving slow-the switch will force jacobs to spend more time in paris-dior has said that they will take all the time they need to find a new designer and will continue to consider all options-marc jacobs will be replacing john galiano if the switch takes placeShamask: Back on the The Olsens’ Latest Gig: Party ParsingRunway -followed celebrities and Creative Heads of Superga fashion icons around new york-ronaldus shamask will be -olsons’ expand experience into city for pre-fashion week returning to the runway 100 year old tennis show festivities-show lineup will feature a company superga -valentino was seen “desert zen spa” group -goal is to get brand performing-next september, his collection into large, high-end kareoke at thewill be feature as an department stores Westwayexhibit -upscale spring -lindsay lohan collection will showed up at launch in 2012 the hambleton after party 6
  7. 7. In Today’s Top 3 shows...Issue...-people -fashion DAY TWO - charlotte ronson Issue Content & Top 3 Shows-legal -finance - cynthia rowley-retail -accessory - helmut lang helmut lang cynthia rowley charlotte ronson 7
  8. 8. DAY TWO TOP 3 SHOWS - REVIEWS charlotte ronson cynthia rowley helmut langWWD WWD WWD-fun vibe given off by fluid dresses -successfully playfulness with -flirtation was key to collection contrasts & the final looks of deep orange -too-stiff bonded pieces left one chiffon -draping was playful wishing for rowley’s lighter touch -layering of textures added softness-western look with cool denim -silk dresses and mixed florals patching which is not typical of the brand, kept femininity alive but still reflected helmut lang-sweet slip-dresses & floral printsSTYLE.COM STYLE.COM STYLE.COM-tied together by the collections -combination of athletic -giant brush strokes adder the only easy silhouette & soft palette elements & feminine silhouettes color to the collection: yellow-the addition to adorned dresses -animated elements from resort -very wearable felt busy, but femininity felt new -sequin came to life on mirrored -closing looks were crafty, a new-hope to see more extras next time runway approach for the coupleK.K. K.K. K.K.-extremely feminine & wonderful -a little more rough than what one -first runway show panned out choice of fabrics -- the denim & would expect from a cynthia wonderfully as it upheld the image chiffon married perfectly rowley spring collection of the brand-exciting but expected, ronson -however, the stark, harsh prints -this collection added new didn’t shock viewers with each bring on a sense of appropriate embellishments, respectively new look emotion approaching lang’s style-the beautiful finale of deep -the effect that the lighting had -the lingerie added sex appeal, oranges were romantic and added on the embellishments was which is something the customer a stunning captivating will appreciate contrast to -the seldom palette of blacks and the blue whites only made the audience denim appreciate the sporadic additions of yellow hues 8
  9. 9. DAY THREE Lead ArticlesWar of the Watches: TiffanyVersus Swatch-3-year partnership between swatch group,ltd. & tiffany & co. came to an end-swatch plans on pursuing a claim against tiffany’s, claiming they systematically delayed business for the couple-what once was a “historic agreement” will soon be a thing of the pastRalph Lauren Names Hooks Richemont Gets $37.4M in Economic Malaise CloudsNew President, Europe Fakes Case Première Vision Forecast-ralph lauren corp. appoints john -richemont won $37.4m from -european economic crisis takes hooks as new president concept designs unlimited, inc. on the textile industry-hooks previously worked at for selling fakes at original -the industry is expected to armani, where he successfully price return, but at a much weaker expanded the branch -cdu racked in up to $30,000 per pace than others internationally product at times -however, amongst all of the chaos, europeans remain hopeful 9
  10. 10. In Today’s Top 3 shows...Issue...-beauty -fashion DAY THREE - donna karan Issue Content & Top 3 Shows-legal -finance - carolina herrera-trade -accessory - thakoon shows -textiles -media donna karan carolina herrera thakoon 10
  11. 11. DAY THREE TOP 3 SHOWS - REVIEWS donna karan carolina herrera thakoonWWD WWD WWD -two disparate worlds collided in a-not beautiful. dull black with -spot-on. at most chic, au courant magical way white & muddy brown -geometric approach was a winner -accomplished goal of “sportif &-relentless collection for herrera’s spring collection more american”-personal passions trumped -wonderfully incorporated her -the most traditional elements professional judgement classics became modernizezdSTYLE.COM STYLE.COM STYLE.COM-new tribal influenced collection -relaxed italian feel brought on a -multicultural versailles rococo-while some appeared costumey, romantic touch meets kenya’s masai tribe her famous ease remained -herrera tried to accomplish too -plausibly fearless, but also camp-one of her most vibrant shows in much at once -floral shirtdress captured the a while -random trims were not fitting collection’s verveK.K. K.K. K.K.-collection consisted of tribal-like -new approach to sharp geo- -oriental flares on traditional ethnic prints that reflected metrics in soft, contrasting colors western looks made it a worldly karan’s recent travels to haiti successfully reflected the & united collection-cool, earth-like palette made it brand’s image -flirty skirts & textured layers appropriate for a spring collection -the sparrow print added a dainty, added taste & an innocent sex-her sexy silhouettes that scream soft touch appeal donna karan remained present -the collection explicated -basic pieces became vibrant as the herrera’s femininity with a touch western & eastern world collided of playful boyishness in thakoon’s latest masterpiece 11
  12. 12. DAY FOUR Lead ArticlesMadonna, Tory in Talks,Marni-Lauder In Deal designer-there is talk that madonna and tory burch are in talks of signing each of their own fragrance deals with estée lauder cos. inc.-meanwhile, marni’s deal with estée lauder is official-goal is to create a collection of classic fragrances, rather than a promotional business-marni’s fragrance is rumored to release as early as fall 2012Charges, Web Margins Weigh Earnest Sewn Seeks Return Hudsonon Neiman’s to Growth Launches-360-degree marketing plan will -earnest sewn is bringing back broadly improve customer service previous designer, benjamin talley smith, as creative Sportswear -Hudson will-new campaign to launch director introduce celebrity stylist, rachel zoe, -expects to generate $15-18m sportswear reflects new process by making in wholesale sales this year by at next sure ads are available to every expanding retail coterie show market -in nov, hudson will launch a line of women’s denim with equinox gyms 12
  13. 13. Top 3 shows...In Today’sIssue... DAY FOUR - vera wang Issue Content & Top 3 Shows-legal -fashion - badgley mischka-fragrance -media - hervé léger-denim -people vera wang badgley mischka hervé léger 13
  14. 14. DAY FOUR TOP 3 SHOWS - REVIEWS vera wang badgley mischka hervé légerWWD WWD WWD-intricate layering of airy fabrics cut -southern-belle feel with yards of -polished metal embroidery gave it & crafted with incredible attention tiers & peplums a sexy vixen look to detail -woven, braided, macramé touches -mixing lovely with leathers & added a crafty, navajo feel-delicate, ethereal & wonderful sequin called for a disjointed-beautiful, but not entirely -effort for newness looked forced & presentation their best tricky wearableSTYLE.COM STYLE.COM STYLE.COM-very different than her usual -edgy collaboration with mark + -armor theme with tribal motifs read-trippy colors inspired by 18th james collection into main line dystopian warrior princess century wallpaper -more shape left swish appeal -things were fierce enough, but knee-too much fairy-tale for real world absent high gladiator boots underscored it wear -eye catching bows & bright palette -strung with bits of danger & powerK.K. K.K. K.K.-psychedelic prints were far from -this season, badgley mischka -the collection resembled a wang’s usual traditional approach took a more structured approach concoction of navajo meets-the collection was bold and to it’s feminine silhouette egyptian princess meets gladiator beautifully cohesive -the brilliant colors made one -this collection seduced the-however, it lacked a real sense of thirst for spring audience with teasing cut-outs on wearability -ruffled skirts & pleated gathers their well-known form fitting made it flirty, bouncy & wearable silhouette -however, the colors seemed a bit grim for a spring collection 14
  15. 15. DAY FIVE Lead ArticlesConstans to SucceedCarcelle at Vuitton-new chief executive officer & a new artistic director will be added to louis vuitton next year-jodi constans will succeed yves carcelle-however, carcelle will still remain on the executive committee & will take “strategic roles” when neededKellwood Sets New Mall JustFab Links with Kimora Mitchells Family to RenovateChain Lee Simmons Wilkes Bashvord-kellwood co. is launching a new -simmons will take hold of -wilkes bashford will undergo mall-based retail store called online fashion retailer renovations next month that lamb & flag justfab.com will increase selling space by-serving 18-25 year olds with rock -well aware of e-commerce, 35% & roll tinged aesthetic simmons has almost 1 million -renovations are being done by twitter followers gensler, a san francisco-based design firm that is a part of the mitchell gold + bob williams family 15
  16. 16. In Today’s Top 3 shows...Issue...-luxury -men’s fashion DAY FIVE -michael kors Issue Content & Top 3 Shows-retail -men’s footwear -narcisco rodriguez-media -men’s retail -3.1 phillip lim-fashion -internet michael kors narcisco rodriguez 3.1 phillip lim 16
  17. 17. DAY FIVE TOP 3 SHOWS - REVIEWS michael kors narcisco rodriguez 3.1 phillip limWWD WWD WWD-deep connection to nature, but -sorbet colors created a chill -impressive collection that pulsed palette cleanser also comfort & modernity with variety-artisanal sensibility that rugged -message seemed to be sporty -some looks crossed from minimalism off refined confusing to complicated-palette looked drab, tempering -lim seemed to complicate looks -dramatic & fascinatingly strange by adorning models as streamers with the joy & sex appealSTYLE.COM STYLE.COM STYLE.COM-inspiration came from africa this -wasn’t complex for complexity’s -color palette was refreshingly airy season sake and minimal-cohesive without misstep -results were elegant & crisp -guiding principal of “sophisticated-demonstrated exotic prints in an -finale dress is contender for dress youth” easy-american manner of the week -different approach of ny designerK.K. K.K. K.K.-safari look added an exotic touch -bold, contrasting geometrics -soft pastel-like sorbet palette to the typical michael kors show created a striking pop and was a deliciously surprise coming-feathers and life-like animal edginess from phillip lim prints created a consistent and -minimal-like silhouettes took -while minimal, each look was cohesive collection away from the femininity of the unique & posessed its own-this time, kors maintained a sexy, show personality feminine silhouette throughout -began harsh, but ended quietly -it looked very comfortable & the entire with lovely white dresses casually wearable show 17
  18. 18. TOP 3 FAVORITE SHOWStory burch-boho-chic with a twenties flare-tory managed to uphold her name as she put on her first ever runway show at fashion week-bright colors & feminine silhouettes add a subtle nostalgic & romantic appeal rebecca taylor -soft geometric prints create a romantic & feminine feel -flowy fabrics & whimsical touches make the collection playful -suits are tailored in a way that is flattering to the rebecca taylor womanralph lauren-this is yet again another romantic love story of feminine silhouettes & flirty accessories-soft floral prints created a sense of ease & comfort & appeared effortless -feathery boas enhanced the “paris in the 20’s” emotion 18
  19. 19. SPRING 2012 TRENDSsecret garden -vibrant florals with a bold, hawaiian kick -spicy oriental flowers added pizazz -soft florals brought diane von furtsenberg on an incredibly feminine badgley mischka oscar de la renta touch isaac mizrahi karen walker tadashi shoji -1970’s wallpaper florals managed to appear on suno the runway in a quite tasteful way roaring twenties -as we look forward to spring 2012, we take a look back at the 1920’s -”the great gatsby” inspired oscar de la renta attitude -loose-fit flapper-inspired ralph lauren marc jacobs dresses with charming tory burch marchesa derek lam embellishments dripped with romance and glamourlesson learned -coloring books? geometry? these vibrant crayola-like colors flaunted the runway marc by marc jacobs -these looks were strikingly victoria beckham crisp with sharp geometric carolina herrera edges, adding a sense of neat yigal azrouel professionalism & sophistication reed karoff ohne titel -contrasting colors at flawlessly striking angles - 19

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