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WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
WWD PR Project
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WWD PR Project

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  • 1. WOMEN’S WEAR DAILYmercedes-benz fashion week spring 2012 Katherine Knestrick September 19, 2011 Public Relations PAFM 1
  • 2. TABLE OF CONTENTSi. cover. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 ii. table of contents . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2iii. friday, 9/9: day one - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5iv. monday, 9/12: day two - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8v. tuesday, 9/13: day three - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11vi. wednesday, 9/14: day four - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14vii. thursday, 9/15: day five - lead article . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .15 - issue contents & top 3 shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 - top 3 shows - reviews . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 viii. top three favorite shows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 ix. trends . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 x. press release . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 xi. editor chart . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 2
  • 3. DAY ONE Lead ArticlesNew Format Sephora Bowsin Meatpacking will be the first-new meatpacking store to feature complete mobile checkout-the mobile checkout system works with wifi and a scanner that looks like a mobile phone-it will allow for more product space, since cash wraps will no longer be present-mobile checkout will be added to the remaining manhattan sephora boutiquesTopshop Opens Flagship in 20 Years for 10 Corso Como Guilty Verdict, Small Fine for - carla sozzani’s 10 corso comoChicago store celebrates its 20th Galliano- topshop opens 2nd u.s. flagship anniversary - john galliano found guilty of store in chicago, il - what started off as a photo uttering racial slurs in paris- $12 million investment for the gallery, is now an eclectic - sentenced to fines of 6,000 new 49,000 square foot space fashion boutique euros- topshop plans to continue - plans on continuing expansion - galliano is currently in expansion within the u.s. over into china in 2012 treatment the next 2 years 3
  • 4. In Today’s Top 3 shows...Issue...-beauty -fashion DAY ONE - bcbg max azria Issue Content & Top 3 Shows-legal -people - kimberly ovitz-policy -fno - cushnie et ochs-retail bcbg max azria cushnie et ochs kimberly ovitz 4
  • 5. DAY ONE TOP 3 SHOWS - REVIEWS BCBG MAX AZRIA KIMBERLY OVITZ CUSHNIE ET OCHSWWD WWD WWD- pretty silhouettes, but - subtly chic with a savvy shot of needlessly complicated - overall, a focused collection sex appeal - very strong & charming looks- mixture of already established - moody minimalism trends - fine balance between very sexy & - looks were very interesting, yet very chic- focused trend will not promise wearable successSTYLE.COM STYLE.COM STYLE.COM- sporty, but still sexy & flirty - the mood was dreamy & somber - doll theme was a nice change- finale looks were a little too busy - repetitive, yet graceful - very different color scheme than- not as tightly focused as most - hints of utilitarianism, rather than previous palettes recent resort collection structured essentials - sexy space-age wearK.K. K.K. K.K.-bcbg has come back, yet again -clever draping added a sensitive -extremely playful silhouettes with looks that you’ve already touch brought nostalgia to every ex- seen before -no prints. this made the palette barbie loving viewer-unoriginal, and it seems almost stark and straight forward. -bright colors added excitement and copied from somewhere however, spring is supposed to be thrill, which is something that is not-they seem to have taken the exciting and experimental, and i typical of cushnie et ochs trend forecasters too literally felt the absence of prints bring -while the dresses were enticingly down the spring flair playful, they also had a mature -flattering silhouettes, bringing out underlay of radiating sexiness an underlying sex appeal 5
  • 6. DAY TWO Lead ArticlesJacobs/Dior Talks Go On,Says Proving marc jacobs from Difficult-actions of moving louis vuitton to dior are moving slow-the switch will force jacobs to spend more time in paris-dior has said that they will take all the time they need to find a new designer and will continue to consider all options-marc jacobs will be replacing john galiano if the switch takes placeShamask: Back on the The Olsens’ Latest Gig: Party ParsingRunway -followed celebrities and Creative Heads of Superga fashion icons around new york-ronaldus shamask will be -olsons’ expand experience into city for pre-fashion week returning to the runway 100 year old tennis show festivities-show lineup will feature a company superga -valentino was seen “desert zen spa” group -goal is to get brand performing-next september, his collection into large, high-end kareoke at thewill be feature as an department stores Westwayexhibit -upscale spring -lindsay lohan collection will showed up at launch in 2012 the hambleton after party 6
  • 7. In Today’s Top 3 shows...Issue...-people -fashion DAY TWO - charlotte ronson Issue Content & Top 3 Shows-legal -finance - cynthia rowley-retail -accessory - helmut lang helmut lang cynthia rowley charlotte ronson 7
  • 8. DAY TWO TOP 3 SHOWS - REVIEWS charlotte ronson cynthia rowley helmut langWWD WWD WWD-fun vibe given off by fluid dresses -successfully playfulness with -flirtation was key to collection contrasts & the final looks of deep orange -too-stiff bonded pieces left one chiffon -draping was playful wishing for rowley’s lighter touch -layering of textures added softness-western look with cool denim -silk dresses and mixed florals patching which is not typical of the brand, kept femininity alive but still reflected helmut lang-sweet slip-dresses & floral printsSTYLE.COM STYLE.COM STYLE.COM-tied together by the collections -combination of athletic -giant brush strokes adder the only easy silhouette & soft palette elements & feminine silhouettes color to the collection: yellow-the addition to adorned dresses -animated elements from resort -very wearable felt busy, but femininity felt new -sequin came to life on mirrored -closing looks were crafty, a new-hope to see more extras next time runway approach for the coupleK.K. K.K. K.K.-extremely feminine & wonderful -a little more rough than what one -first runway show panned out choice of fabrics -- the denim & would expect from a cynthia wonderfully as it upheld the image chiffon married perfectly rowley spring collection of the brand-exciting but expected, ronson -however, the stark, harsh prints -this collection added new didn’t shock viewers with each bring on a sense of appropriate embellishments, respectively new look emotion approaching lang’s style-the beautiful finale of deep -the effect that the lighting had -the lingerie added sex appeal, oranges were romantic and added on the embellishments was which is something the customer a stunning captivating will appreciate contrast to -the seldom palette of blacks and the blue whites only made the audience denim appreciate the sporadic additions of yellow hues 8
  • 9. DAY THREE Lead ArticlesWar of the Watches: TiffanyVersus Swatch-3-year partnership between swatch group,ltd. & tiffany & co. came to an end-swatch plans on pursuing a claim against tiffany’s, claiming they systematically delayed business for the couple-what once was a “historic agreement” will soon be a thing of the pastRalph Lauren Names Hooks Richemont Gets $37.4M in Economic Malaise CloudsNew President, Europe Fakes Case Première Vision Forecast-ralph lauren corp. appoints john -richemont won $37.4m from -european economic crisis takes hooks as new president concept designs unlimited, inc. on the textile industry-hooks previously worked at for selling fakes at original -the industry is expected to armani, where he successfully price return, but at a much weaker expanded the branch -cdu racked in up to $30,000 per pace than others internationally product at times -however, amongst all of the chaos, europeans remain hopeful 9
  • 10. In Today’s Top 3 shows...Issue...-beauty -fashion DAY THREE - donna karan Issue Content & Top 3 Shows-legal -finance - carolina herrera-trade -accessory - thakoon shows -textiles -media donna karan carolina herrera thakoon 10
  • 11. DAY THREE TOP 3 SHOWS - REVIEWS donna karan carolina herrera thakoonWWD WWD WWD -two disparate worlds collided in a-not beautiful. dull black with -spot-on. at most chic, au courant magical way white & muddy brown -geometric approach was a winner -accomplished goal of “sportif &-relentless collection for herrera’s spring collection more american”-personal passions trumped -wonderfully incorporated her -the most traditional elements professional judgement classics became modernizezdSTYLE.COM STYLE.COM STYLE.COM-new tribal influenced collection -relaxed italian feel brought on a -multicultural versailles rococo-while some appeared costumey, romantic touch meets kenya’s masai tribe her famous ease remained -herrera tried to accomplish too -plausibly fearless, but also camp-one of her most vibrant shows in much at once -floral shirtdress captured the a while -random trims were not fitting collection’s verveK.K. K.K. K.K.-collection consisted of tribal-like -new approach to sharp geo- -oriental flares on traditional ethnic prints that reflected metrics in soft, contrasting colors western looks made it a worldly karan’s recent travels to haiti successfully reflected the & united collection-cool, earth-like palette made it brand’s image -flirty skirts & textured layers appropriate for a spring collection -the sparrow print added a dainty, added taste & an innocent sex-her sexy silhouettes that scream soft touch appeal donna karan remained present -the collection explicated -basic pieces became vibrant as the herrera’s femininity with a touch western & eastern world collided of playful boyishness in thakoon’s latest masterpiece 11
  • 12. DAY FOUR Lead ArticlesMadonna, Tory in Talks,Marni-Lauder In Deal designer-there is talk that madonna and tory burch are in talks of signing each of their own fragrance deals with estée lauder cos. inc.-meanwhile, marni’s deal with estée lauder is official-goal is to create a collection of classic fragrances, rather than a promotional business-marni’s fragrance is rumored to release as early as fall 2012Charges, Web Margins Weigh Earnest Sewn Seeks Return Hudsonon Neiman’s to Growth Launches-360-degree marketing plan will -earnest sewn is bringing back broadly improve customer service previous designer, benjamin talley smith, as creative Sportswear -Hudson will-new campaign to launch director introduce celebrity stylist, rachel zoe, -expects to generate $15-18m sportswear reflects new process by making in wholesale sales this year by at next sure ads are available to every expanding retail coterie show market -in nov, hudson will launch a line of women’s denim with equinox gyms 12
  • 13. Top 3 shows...In Today’sIssue... DAY FOUR - vera wang Issue Content & Top 3 Shows-legal -fashion - badgley mischka-fragrance -media - hervé léger-denim -people vera wang badgley mischka hervé léger 13
  • 14. DAY FOUR TOP 3 SHOWS - REVIEWS vera wang badgley mischka hervé légerWWD WWD WWD-intricate layering of airy fabrics cut -southern-belle feel with yards of -polished metal embroidery gave it & crafted with incredible attention tiers & peplums a sexy vixen look to detail -woven, braided, macramé touches -mixing lovely with leathers & added a crafty, navajo feel-delicate, ethereal & wonderful sequin called for a disjointed-beautiful, but not entirely -effort for newness looked forced & presentation their best tricky wearableSTYLE.COM STYLE.COM STYLE.COM-very different than her usual -edgy collaboration with mark + -armor theme with tribal motifs read-trippy colors inspired by 18th james collection into main line dystopian warrior princess century wallpaper -more shape left swish appeal -things were fierce enough, but knee-too much fairy-tale for real world absent high gladiator boots underscored it wear -eye catching bows & bright palette -strung with bits of danger & powerK.K. K.K. K.K.-psychedelic prints were far from -this season, badgley mischka -the collection resembled a wang’s usual traditional approach took a more structured approach concoction of navajo meets-the collection was bold and to it’s feminine silhouette egyptian princess meets gladiator beautifully cohesive -the brilliant colors made one -this collection seduced the-however, it lacked a real sense of thirst for spring audience with teasing cut-outs on wearability -ruffled skirts & pleated gathers their well-known form fitting made it flirty, bouncy & wearable silhouette -however, the colors seemed a bit grim for a spring collection 14
  • 15. DAY FIVE Lead ArticlesConstans to SucceedCarcelle at Vuitton-new chief executive officer & a new artistic director will be added to louis vuitton next year-jodi constans will succeed yves carcelle-however, carcelle will still remain on the executive committee & will take “strategic roles” when neededKellwood Sets New Mall JustFab Links with Kimora Mitchells Family to RenovateChain Lee Simmons Wilkes Bashvord-kellwood co. is launching a new -simmons will take hold of -wilkes bashford will undergo mall-based retail store called online fashion retailer renovations next month that lamb & flag justfab.com will increase selling space by-serving 18-25 year olds with rock -well aware of e-commerce, 35% & roll tinged aesthetic simmons has almost 1 million -renovations are being done by twitter followers gensler, a san francisco-based design firm that is a part of the mitchell gold + bob williams family 15
  • 16. In Today’s Top 3 shows...Issue...-luxury -men’s fashion DAY FIVE -michael kors Issue Content & Top 3 Shows-retail -men’s footwear -narcisco rodriguez-media -men’s retail -3.1 phillip lim-fashion -internet michael kors narcisco rodriguez 3.1 phillip lim 16
  • 17. DAY FIVE TOP 3 SHOWS - REVIEWS michael kors narcisco rodriguez 3.1 phillip limWWD WWD WWD-deep connection to nature, but -sorbet colors created a chill -impressive collection that pulsed palette cleanser also comfort & modernity with variety-artisanal sensibility that rugged -message seemed to be sporty -some looks crossed from minimalism off refined confusing to complicated-palette looked drab, tempering -lim seemed to complicate looks -dramatic & fascinatingly strange by adorning models as streamers with the joy & sex appealSTYLE.COM STYLE.COM STYLE.COM-inspiration came from africa this -wasn’t complex for complexity’s -color palette was refreshingly airy season sake and minimal-cohesive without misstep -results were elegant & crisp -guiding principal of “sophisticated-demonstrated exotic prints in an -finale dress is contender for dress youth” easy-american manner of the week -different approach of ny designerK.K. K.K. K.K.-safari look added an exotic touch -bold, contrasting geometrics -soft pastel-like sorbet palette to the typical michael kors show created a striking pop and was a deliciously surprise coming-feathers and life-like animal edginess from phillip lim prints created a consistent and -minimal-like silhouettes took -while minimal, each look was cohesive collection away from the femininity of the unique & posessed its own-this time, kors maintained a sexy, show personality feminine silhouette throughout -began harsh, but ended quietly -it looked very comfortable & the entire with lovely white dresses casually wearable show 17
  • 18. TOP 3 FAVORITE SHOWStory burch-boho-chic with a twenties flare-tory managed to uphold her name as she put on her first ever runway show at fashion week-bright colors & feminine silhouettes add a subtle nostalgic & romantic appeal rebecca taylor -soft geometric prints create a romantic & feminine feel -flowy fabrics & whimsical touches make the collection playful -suits are tailored in a way that is flattering to the rebecca taylor womanralph lauren-this is yet again another romantic love story of feminine silhouettes & flirty accessories-soft floral prints created a sense of ease & comfort & appeared effortless -feathery boas enhanced the “paris in the 20’s” emotion 18
  • 19. SPRING 2012 TRENDSsecret garden -vibrant florals with a bold, hawaiian kick -spicy oriental flowers added pizazz -soft florals brought diane von furtsenberg on an incredibly feminine badgley mischka oscar de la renta touch isaac mizrahi karen walker tadashi shoji -1970’s wallpaper florals managed to appear on suno the runway in a quite tasteful way roaring twenties -as we look forward to spring 2012, we take a look back at the 1920’s -”the great gatsby” inspired oscar de la renta attitude -loose-fit flapper-inspired ralph lauren marc jacobs dresses with charming tory burch marchesa derek lam embellishments dripped with romance and glamourlesson learned -coloring books? geometry? these vibrant crayola-like colors flaunted the runway marc by marc jacobs -these looks were strikingly victoria beckham crisp with sharp geometric carolina herrera edges, adding a sense of neat yigal azrouel professionalism & sophistication reed karoff ohne titel -contrasting colors at flawlessly striking angles - 19

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