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Teaching Design Thinking at ESAD - Experiences from Portugal
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Teaching Design Thinking at ESAD - Experiences from Portugal

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ESAD (Escola Superior de Artes e Design Matosinhos), founded in 1989, is an Art and Design school localised in the district of Porto. One of the objectives of the school is to educate the students for …

ESAD (Escola Superior de Artes e Design Matosinhos), founded in 1989, is an Art and Design school localised in the district of Porto. One of the objectives of the school is to educate the students for the importance of the role that design and arts play in the innovation and development of society. In order to prepare their contribution to this, the education of the principles of design thinking are deeply embedded in the curriculum of the courses of the school. ESAD’s approach to design thinking includes ‘thinking of designs’ (visualizing and imaging new realities), ‘thinking about design’ (reflecting) and ‘thinking through design’ (understanding the evolution of society), all three together contributing for the education of a design thinker. With the emergence of the new concept of Design Thinking (now used as a innovation method and written in upper case), ESAD is working on several programmes to apply the insights of DT to other fields, such as engineering, management and secondary education.
Katja Tschimmel, lecturer at ESAD, with her research focus on Creative Thinking in Design and Design Methodology, showed at the d.confestival at the Hasso-Plattner Institute in Potsdam, Germany, how Design Thinking is stimulated at ESAD, and outside the school, through workshops, events, post-graduation courses and specific disciplines.

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  • 1. TEACHING DESIGN THINKING AT ESAD EXPERIENCES FROM PORTUGAL Katja Tschimmel ESAD – Escola Superior de Artes e Design, Matosinhos/Porto Portugal
  • 2. ESAD founded in 1989, private institute which has established itself as a reference in top-quality teaching, research and related activities in the field of art and design. 1000 STUDENTS
  • 3. 6 degree level courses 4 master courses and several post-graduations courses and labs graduation / master communication graduation / master product graduation / master interior graduation jewellery graduation digital arts and multimedia graduation / master fashion
  • 4. thinking of designs PROCESS imaging and visualising new realities thinking about design PRODUCT reflecting thinking through design CONTEXT understanding the evolution of society education of a design thinker PERSON competent in thinking of, about and through design ESAD’s approach to design thinking includes
  • 5. thinking of designs PROCESS imaging and visualising new realities thinking about design PRODUCT reflecting thinking through design CONTEXT understanding the evolution of society education of a design thinker PERSON competent in thinking of, about and through design ESAD’s approach to design thinking includes teaching Design Thinking as an innovation method
  • 6. ESAD EVENTS Underware Typography Workshop thinking of designs PROCESS imaging and visualising new realities
  • 7. ESAD EVENTS Viewport Winebar Workshop with Rintala e Eggertsson, Mestriner e Spadoni 2012 thinking of designs PROCESS imaging and visualising new realities
  • 8. thinking about design PRODUCT reflecting ESAD EVENTS wide programme of seminars, conferences and exhibitions Lecture Neville Brody
  • 9. ESAD PUBLICATIONS PLI Arte & Design, quarterly magazine published by ESAD 2012 thinking about design PROCESS reflecting and writing
  • 10. ESAD PROJECTS MATOSINHOS MAR, Requalification of Waterfront 2010 CONTEXT understanding the evolution of society thinking through design
  • 11. thinking through design ESAD PROJECTS MATOSINHOS MAR, Requalification of Waterfront 2010 CONTEXT understanding the evolution of society thinking through design
  • 12. teaching Design Thinking as an innovation method Strategies UC Design Methodology in the 2nd year of all degree courses. UC Design Thinking in the Post-graduation courses Web Design and Motion Design. Teaching Design Thinking in Engineering, Management and Secondary Education. Creation of a Post-graduation course in Design Thinking for non-designers (work in process) Creation of a Design District in Matosinhos (work in process) teaching Design Thinking as an innovation method
  • 13. Design Thinking Model E.volution 42 Empathy Experimentation Elaboration Exhibit PRESENT IN ALL PHASES: Exploration Enter    © ESAD | NA’MENTE
  • 14. Design Thinking Model E.volution 42 Empathy Experimentation ElaborationPRESENT IN ALL PHASES: Exploration Enter    © ESAD | NA’MENTE visual research ethnography self documentation interviews role play personas empathy map conceptual map storytelling moodboard touchpoint diagram visual sinectics illustrating sketching morphological box brainwriting brainstorming analogies affinity map mind mapdrawing customer journey map rapid prototyping storyboard tests photography elevator pitch presentation board Exhibit
  • 15. Design District in Matosinhos thinking of designs thinking about design thinking through design space for researching, applying and teaching Design Thinking
  • 16. ESAD PROJECTS ASSOCIATION QUADRA, space for encouraging Design Thinking as a dynamic hub of Creative Industries 2012 space for thinking of designs result of thinking through design
  • 17. ESAD EVENTS Gallery Quadra – David Carson Communication 2011 space of thinking about design
  • 18. ESAD PROJECTS QUADRA Brito Capelo 2011 result of thinking through design SPACE for researching, applying and teaching DESIGN THINKING
  • 19. Montreal Rio de Janeiro Belo Horizonte ESAD Cologne Brussels Liege Hasselt EindhovenAntwerp Glasgow Alicante Murcia Orihuela Valencia Alcoy Asturias Barcelona Castellon Ciudad Real Tommelloso Madrid Segovia Zamora La Rioja Burgos Soria Idar-Oberstein Lorient Amiens Dublin Paris Nantes Graz Ljubljana Milan Brescia Zurich Urbino Naples Malta Athens Mytilini Tel Aviv Ioannina Budapest Iasi Ankara AdanaAntalya Burdur Izmir Eskisehir Istambul Lodz Warsaw Katowice Gdansk Banská Bystrica Krakow Tallinn Riga Siauliai Vilnius Saint Petersburg Vantaa International Mobility GERMANY, AUSTRIA, BELGIUM, SCOTLAND, SLOVAKIA, SLOVENIA, ESTONIA, SPAIN, FINLAND, FRANCE, GREECE, HOLLAND, HUNGARY, IRELAND, ISRAEL, ITALY, LATVIA, LITHUANIA, MALTA, POLAND, ROMANIA, SWITZERLAND, TURKEY, BRASIL, CANADA, RUSSIA. We are waiting for you in ESAD Matosinhos! thank you! katjatschimmel@esad.pt www.esad.pt