Storage Asset Management
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    Storage Asset Management Storage Asset Management Presentation Transcript

    • WE KNOW THE WEB
    • The Internet Marketing Tree
    • What We’ll Cover • The Search Engine Landscape • How Search Engines Work • Search Engine Optimization • Local Optimization • Social Media • Tips & Tools to Use on Your Own
    • Search Engine Landscape
    • Search Engine Landscape
    • Search Engine Landscape
    • News Results Instant AnswersImage ResultsLocal Results
    • Search Engine Landscape Organic vs. Paid SearchPaidOrganic
    • Search Engine Landscape Organic vs. Paid Search10% of Clicks90% of Clicks
    • How Search Engines Work
    • Algorithmic Ranking Factors
    • How Search Engines Work How Do Search Engines Determine Trust, Authority & Relevancy? Technical On-Page Off-Page
    • How Search Engines Work Crawling & Indexing Without links, the engines mightnever find this page
    • Joom a l SEO The process of improving a website’s visibility in the organic search results so that more relevant and free traffic is brought to the site.
    • Quality, Fresh Content
    • Quality, Fresh Content
    • Quality, Fresh Content
    • Quality, Fresh Content National Bloggers
    • Quality, Fresh Content
    • Quality, Fresh Content Interviews Customer Profiles Promotional Pieces – Events, Specials Auction Recap & Schedule Events in Your City Tips on Organization, Safety, Etc. Keep a Feedback Box in the Office
    • Local Optimization
    • Local Optimization
    • GOOGLE LOCAL
    • Local Optimization + Respond to Reviews
    • Local Optimization
    • Local Optimization
    • Local Optimization
    • SOCIAL M IA ED
    • Social Media Social Builds Brand Awareness. This Drives Queries and Queries Influence Rankings
    • Social Media Social Can Also Drive Links
    • Social Media
    • Social Media
    • Social MediaContests drive engagement and fans•Most Organized Storage Unit Photo Contest•Guess What’s Behind The Storage Unit Door•Most “Check-Ins”
    • Foursquare
    • Social Media Engagement Is Key
    • HootSuite
    • Other Local Toolshttp://nexame.com - Full analysis of the last 800 tweets in your Twittertimeline. Snapshot of whats being said, whats trending, and whats beingdiscussed in your online community.http://www.tinker.com/ - Search for the top news, events, topics and placespeople are talking about.http://www.quantcast.com/ - Easy-to-read reports that show your audiencereach and composition by domain, custom grouping, or cross-networkhttp://simplymeasured.com/free-social-media-tools - Free Reports includingcompetitive analysis of Facebook pages, Klout analysis, LinkedIn analysis,etc
    • Bringing It All Together
    • Create Share-Worthy Content
    • Create Share-Worthy Content Share Socially
    • Create Share-Worthy Content Share Socially Earn the Social Rankings Boost
    • Create Share-Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
    • Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’sEarn More Social Visibility & Value Followers
    • Create Share- Worthy Content Share Socially Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
    • Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
    • Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Win the Earn the Social Internet Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
    • Additional Resources More on SEO: http://www.seomoz.org/beginners-guide-to-seo More on Local Optimization: http://www.davidmihm.com/local-search-ranking-factors.shtml http://blumenthals.com/blog/ More on Social Media: http://blog.tweetsmarter.com/social-media/best-and-worst-times-to- post-to-social-media-infographic/ http://www.grovo.com/ General Resources: http://www.seomoz.org/blog http://searchengineland.com/ http://marketingland.com/ http://www.marketingprofs.com/ http://mashable.com/
    • Sites In The Presentation https://www.google.com/ http://www.quora.com/ https://adwords.google.com/o/KeywordTool www.google.com/placesforbusiness/ www.google.com/+/learnmore/local/ www.bing.com/businessportal listings.local.yahoo.com www.yelp.com www.google.com/alerts getlisted.org www.google.com/trends www.facebook.com https://twitter.com https://plus.google.com https://foursquare.com hootsuite.com http://nexame.com http://www.tinker.com/ http://www.quantcast.com http://simplymeasured.com/free-social-media-tools