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Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
Storage Asset Management
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Storage Asset Management

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Transcript

  1. WE KNOW THE WEB
  2. The Internet Marketing Tree
  3. What We’ll Cover • The Search Engine Landscape • How Search Engines Work • Search Engine Optimization • Local Optimization • Social Media • Tips & Tools to Use on Your Own
  4. Search Engine Landscape
  5. Search Engine Landscape
  6. Search Engine Landscape
  7. News Results Instant AnswersImage ResultsLocal Results
  8. Search Engine Landscape Organic vs. Paid SearchPaidOrganic
  9. Search Engine Landscape Organic vs. Paid Search10% of Clicks90% of Clicks
  10. How Search Engines Work
  11. Algorithmic Ranking Factors
  12. How Search Engines Work How Do Search Engines Determine Trust, Authority & Relevancy? Technical On-Page Off-Page
  13. How Search Engines Work Crawling & Indexing Without links, the engines mightnever find this page
  14. Joom a l SEO The process of improving a website’s visibility in the organic search results so that more relevant and free traffic is brought to the site.
  15. Quality, Fresh Content
  16. Quality, Fresh Content
  17. Quality, Fresh Content
  18. Quality, Fresh Content National Bloggers
  19. Quality, Fresh Content
  20. Quality, Fresh Content Interviews Customer Profiles Promotional Pieces – Events, Specials Auction Recap & Schedule Events in Your City Tips on Organization, Safety, Etc. Keep a Feedback Box in the Office
  21. Local Optimization
  22. Local Optimization
  23. GOOGLE LOCAL
  24. Local Optimization + Respond to Reviews
  25. Local Optimization
  26. Local Optimization
  27. Local Optimization
  28. SOCIAL M IA ED
  29. Social Media Social Builds Brand Awareness. This Drives Queries and Queries Influence Rankings
  30. Social Media Social Can Also Drive Links
  31. Social Media
  32. Social Media
  33. Social MediaContests drive engagement and fans•Most Organized Storage Unit Photo Contest•Guess What’s Behind The Storage Unit Door•Most “Check-Ins”
  34. Foursquare
  35. Social Media Engagement Is Key
  36. HootSuite
  37. Other Local Toolshttp://nexame.com - Full analysis of the last 800 tweets in your Twittertimeline. Snapshot of whats being said, whats trending, and whats beingdiscussed in your online community.http://www.tinker.com/ - Search for the top news, events, topics and placespeople are talking about.http://www.quantcast.com/ - Easy-to-read reports that show your audiencereach and composition by domain, custom grouping, or cross-networkhttp://simplymeasured.com/free-social-media-tools - Free Reports includingcompetitive analysis of Facebook pages, Klout analysis, LinkedIn analysis,etc
  38. Bringing It All Together
  39. Create Share-Worthy Content
  40. Create Share-Worthy Content Share Socially
  41. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost
  42. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
  43. Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’sEarn More Social Visibility & Value Followers
  44. Create Share- Worthy Content Share Socially Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
  45. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
  46. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Win the Earn the Social Internet Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
  47. Additional Resources More on SEO: http://www.seomoz.org/beginners-guide-to-seo More on Local Optimization: http://www.davidmihm.com/local-search-ranking-factors.shtml http://blumenthals.com/blog/ More on Social Media: http://blog.tweetsmarter.com/social-media/best-and-worst-times-to- post-to-social-media-infographic/ http://www.grovo.com/ General Resources: http://www.seomoz.org/blog http://searchengineland.com/ http://marketingland.com/ http://www.marketingprofs.com/ http://mashable.com/
  48. Sites In The Presentation https://www.google.com/ http://www.quora.com/ https://adwords.google.com/o/KeywordTool www.google.com/placesforbusiness/ www.google.com/+/learnmore/local/ www.bing.com/businessportal listings.local.yahoo.com www.yelp.com www.google.com/alerts getlisted.org www.google.com/trends www.facebook.com https://twitter.com https://plus.google.com https://foursquare.com hootsuite.com http://nexame.com http://www.tinker.com/ http://www.quantcast.com http://simplymeasured.com/free-social-media-tools

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