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  • 1. WE KNOW THE WEB
  • 2. The Internet Marketing Tree
  • 3. What We’ll Cover • The Search Engine Landscape • How Search Engines Work • Search Engine Optimization • Local Optimization • Social Media • Tips & Tools to Use on Your Own
  • 4. Search Engine Landscape
  • 5. Search Engine Landscape
  • 6. Search Engine Landscape
  • 7. News Results Instant AnswersImage ResultsLocal Results
  • 8. Search Engine Landscape Organic vs. Paid SearchPaidOrganic
  • 9. Search Engine Landscape Organic vs. Paid Search10% of Clicks90% of Clicks
  • 10. How Search Engines Work
  • 11. Algorithmic Ranking Factors
  • 12. How Search Engines Work How Do Search Engines Determine Trust, Authority & Relevancy? Technical On-Page Off-Page
  • 13. How Search Engines Work Crawling & Indexing Without links, the engines mightnever find this page
  • 14. Joom a l SEO The process of improving a website’s visibility in the organic search results so that more relevant and free traffic is brought to the site.
  • 15. Quality, Fresh Content
  • 16. Quality, Fresh Content
  • 17. Quality, Fresh Content
  • 18. Quality, Fresh Content National Bloggers
  • 19. Quality, Fresh Content
  • 20. Quality, Fresh Content Interviews Customer Profiles Promotional Pieces – Events, Specials Auction Recap & Schedule Events in Your City Tips on Organization, Safety, Etc. Keep a Feedback Box in the Office
  • 21. Local Optimization
  • 22. Local Optimization
  • 23. GOOGLE LOCAL
  • 24. Local Optimization + Respond to Reviews
  • 25. Local Optimization
  • 26. Local Optimization
  • 27. Local Optimization
  • 28. SOCIAL M IA ED
  • 29. Social Media Social Builds Brand Awareness. This Drives Queries and Queries Influence Rankings
  • 30. Social Media Social Can Also Drive Links
  • 31. Social Media
  • 32. Social Media
  • 33. Social MediaContests drive engagement and fans•Most Organized Storage Unit Photo Contest•Guess What’s Behind The Storage Unit Door•Most “Check-Ins”
  • 34. Foursquare
  • 35. Social Media Engagement Is Key
  • 36. HootSuite
  • 37. Other Local Toolshttp://nexame.com - Full analysis of the last 800 tweets in your Twittertimeline. Snapshot of whats being said, whats trending, and whats beingdiscussed in your online community.http://www.tinker.com/ - Search for the top news, events, topics and placespeople are talking about.http://www.quantcast.com/ - Easy-to-read reports that show your audiencereach and composition by domain, custom grouping, or cross-networkhttp://simplymeasured.com/free-social-media-tools - Free Reports includingcompetitive analysis of Facebook pages, Klout analysis, LinkedIn analysis,etc
  • 38. Bringing It All Together
  • 39. Create Share-Worthy Content
  • 40. Create Share-Worthy Content Share Socially
  • 41. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost
  • 42. Create Share-Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’s Visibility & Value
  • 43. Create Share- Worthy Content Share Socially Earn the Social Rankings Boost Get Natural Links from Content’sEarn More Social Visibility & Value Followers
  • 44. Create Share- Worthy Content Share Socially Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
  • 45. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Earn the Social Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
  • 46. Create Share- Worthy ContentMore Searchers Share SociallyBiased to Seeing Your Stuff Win the Earn the Social Internet Rankings BoostAmplify Network Reach Get Natural Links from Content’s Earn More Social Visibility & Value Followers
  • 47. Additional Resources More on SEO: http://www.seomoz.org/beginners-guide-to-seo More on Local Optimization: http://www.davidmihm.com/local-search-ranking-factors.shtml http://blumenthals.com/blog/ More on Social Media: http://blog.tweetsmarter.com/social-media/best-and-worst-times-to- post-to-social-media-infographic/ http://www.grovo.com/ General Resources: http://www.seomoz.org/blog http://searchengineland.com/ http://marketingland.com/ http://www.marketingprofs.com/ http://mashable.com/
  • 48. Sites In The Presentation https://www.google.com/ http://www.quora.com/ https://adwords.google.com/o/KeywordTool www.google.com/placesforbusiness/ www.google.com/+/learnmore/local/ www.bing.com/businessportal listings.local.yahoo.com www.yelp.com www.google.com/alerts getlisted.org www.google.com/trends www.facebook.com https://twitter.com https://plus.google.com https://foursquare.com hootsuite.com http://nexame.com http://www.tinker.com/ http://www.quantcast.com http://simplymeasured.com/free-social-media-tools