Waverly Main Street 2013 Master Plan
Upcoming SlideShare
Loading in...5
×
 

Waverly Main Street 2013 Master Plan

on

  • 1,503 views

 

Statistics

Views

Total Views
1,503
Views on SlideShare
675
Embed Views
828

Actions

Likes
0
Downloads
13
Comments
0

6 Embeds 828

http://www.waverlymainstreet.net 768
http://waverlymainstreet.net 37
https://jujo00obo2o234ungd3t8qjfcjrs3o6k-a-sites-opensocial.googleusercontent.com 17
https://www.facebook.com 3
http://www.facebook.com 2
http://www.google.com 1

Accessibility

Categories

Upload Details

Uploaded via as Adobe PDF

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Waverly Main Street 2013 Master Plan Waverly Main Street 2013 Master Plan Presentation Transcript

  • Waverly Main Street Waverly Commercial District Master Plan Presentation March 7, 2013 ! Mahan Rykiel Associates | Arnett Muldrow Associates | Community Design SolutionsThursday, March 7, 13
  • Special ThanksThursday, March 7, 13
  • Special Thanks Abell Foundation France Merrck Foundation State of Maryland Department of Housing and Community DevelopmentThursday, March 7, 13
  • Thursday, March 7, 13
  • Tonight’s Presentation •Market Analysis •Physical Planning/Design •Community BrandingThursday, March 7, 13
  • Market AnalysisThursday, March 7, 13
  • Desired Uses More Restaurants/Variety Movie theater Good Bar/Pub Coffee Shop Community Gathering Space Bakery Arts supplies Bike shop Fish market Butcher shop Yoga studio Higher Quality Apparel Furniture Store Gifts Teen Hangout Spot See List From 901 Arts (teen discussion night) Bike RacksThursday, March 7, 13
  • Where are They From?Thursday, March 7, 13
  • Trade Area DefinitionThursday, March 7, 13
  • Primary Trade Area MapThursday, March 7, 13
  • PopulationThursday, March 7, 13
  • IncomeThursday, March 7, 13
  • Market Segmentation PTA Sustaining Seniors Young Acheivers 24.8% 21.3% Young Accumulators 6.7% Cautious Couples Mainstream Families 8.1% 17.2% Conservative Classics 4.0% Affluent Empty Nests Sustaining Families 7.1% 11%Thursday, March 7, 13
  • Market Segmentation USA Sustaining Seniors 10.0% Midlife Success 12.9% Cautious Couples 10.3% Young Acheivers 9.9% Conservative Classics 9.2% Striving Singles 10.7% Affluent Empty Nests 7.0% Accumulated Wealth 4.0% Sustaining Families 6.0% Young Accumulators Mainstream Families 8.1% 12.0%Thursday, March 7, 13
  • Retail Gap AnalysisThursday, March 7, 13
  • Retail Gap AnalysisThursday, March 7, 13
  • Retail Gap AnalysisThursday, March 7, 13
  • Market ConclusionsThursday, March 7, 13
  • Market Conclusions The retail market is grossly underserved AND the businesses on the corridor are vibrant.Thursday, March 7, 13
  • Market Conclusions The retail market is grossly underserved AND the businesses on the corridor are vibrant. The demographics of the area are very good, the area is still declining in population but that decline is slowing.Thursday, March 7, 13
  • Market Conclusions The retail market is grossly underserved AND the businesses on the corridor are vibrant. The demographics of the area are very good, the area is still declining in population but that decline is slowing. The Waverly Farmers Market attracts from a broader area than the core businesses (49% compared with over 70%).Thursday, March 7, 13
  • Market Conclusions The retail market is grossly underserved AND the businesses on the corridor are vibrant. The demographics of the area are very good, the area is still declining in population but that decline is slowing. The Waverly Farmers Market attracts from a broader area than the core businesses (49% compared with over 70%). Food related retail represents a huge opportunity.Thursday, March 7, 13
  • Market Conclusions The retail market is grossly underserved AND the businesses on the corridor are vibrant. The demographics of the area are very good, the area is still declining in population but that decline is slowing. The Waverly Farmers Market attracts from a broader area than the core businesses (49% compared with over 70%). Food related retail represents a huge opportunity. Personal Care is a cluster in the area.Thursday, March 7, 13
  • Market Conclusions The retail market is grossly underserved AND the businesses on the corridor are vibrant. The demographics of the area are very good, the area is still declining in population but that decline is slowing. The Waverly Farmers Market attracts from a broader area than the core businesses (49% compared with over 70%). Food related retail represents a huge opportunity. Personal Care is a cluster in the area. Few gains are in convenience stores, liquor stores,Thursday, March 7, 13
  • Key OpportunitiesThursday, March 7, 13
  • Key Opportunities We need people to “stay” in the district, right now it is a go in and get it convenience district and not a browsing district.Thursday, March 7, 13
  • Key Opportunities We need people to “stay” in the district, right now it is a go in and get it convenience district and not a browsing district. We need to attract Waverly Farmers Market customers to Greenmount Avenue – the two are disconnected customer bases.Thursday, March 7, 13
  • Key Opportunities We need people to “stay” in the district, right now it is a go in and get it convenience district and not a browsing district. We need to attract Waverly Farmers Market customers to Greenmount Avenue – the two are disconnected customer bases. Waverly needs a place where people can come together that is completely unique.Thursday, March 7, 13
  • Key Opportunities We need people to “stay” in the district, right now it is a go in and get it convenience district and not a browsing district. We need to attract Waverly Farmers Market customers to Greenmount Avenue – the two are disconnected customer bases. Waverly needs a place where people can come together that is completely unique. Getting families/children to be a part of the district is important.Thursday, March 7, 13
  • Key Opportunities We need people to “stay” in the district, right now it is a go in and get it convenience district and not a browsing district. We need to attract Waverly Farmers Market customers to Greenmount Avenue – the two are disconnected customer bases. Waverly needs a place where people can come together that is completely unique. Getting families/children to be a part of the district is important. There is a huge food opportunity for the district.Thursday, March 7, 13
  • Key OpportunitiesThursday, March 7, 13
  • Key Opportunities There is need to incubate businesses or reverse incubate businesses using the Waverly Farmers Market as a the tool.Thursday, March 7, 13
  • Key Opportunities There is need to incubate businesses or reverse incubate businesses using the Waverly Farmers Market as a the tool. There needs to be a clear marketing effort that illustrates what the neighborhood is really about and dispels exaggerated perceptions of the community.Thursday, March 7, 13
  • Key Opportunities There is need to incubate businesses or reverse incubate businesses using the Waverly Farmers Market as a the tool. There needs to be a clear marketing effort that illustrates what the neighborhood is really about and dispels exaggerated perceptions of the community. The marketing effort must preserve the authenticity of this neighborhood.Thursday, March 7, 13
  • Key Opportunities There is need to incubate businesses or reverse incubate businesses using the Waverly Farmers Market as a the tool. There needs to be a clear marketing effort that illustrates what the neighborhood is really about and dispels exaggerated perceptions of the community. The marketing effort must preserve the authenticity of this neighborhood.Thursday, March 7, 13
  • Physical Planning / DesignThursday, March 7, 13
  • Physical AssessmentThursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • e Venabl Stree rd t 33 Merryman s Old St reet Yor d 32r kRo ad s t St reet 31 Gr ee nm ou ntA ve nuThursday, March 7, 13 e
  • e Venabl Stree rd t 33 d St reet 32r s t St reet 31 Gr ee nm ou ntA ve nuThursday, March 7, 13 e
  • e Venabl Stree rd t 33 d St reet 32r s t St reet 31 Gr ee nm ou ntA ve nuThursday, March 7, 13 e
  • Recommendations • Waverly Market • Waverly Commons (Considerations) • Greenmount Avenue Streetscape • Other StreetscapesThursday, March 7, 13
  • Waverly Market • Highly successful • Attraction for wide diversity of people and communities • New Schoolhouse Garden • Grace Restoration Church • Limited outdoor dining options • Limited connection to Greenmount Ave. • Obstructed sight linesThursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Waverly Commons • Strong concept and long-term vision • Until then, short-term enhancements needed • Update to include Schoolhouse Garden • Consider options for market expansion and connection to GreenmountThursday, March 7, 13
  • Credit: NDC Design Team Members Kristen Humphrey (Neighborhood Design Center) Edward J. Myers, P.E. (Kittelson & Associates, Inc.) Tilghman Shamer III, Assoc. AIA, LEED AP BD+C (Sanders Designs) Rudy López, Jr., Architect I (AECOM) Mandy Palasik, LEED AP BD+C, Associate AIA (Archplan Inc.) Mayra I. Filippone, RLA, LEED AP BD+C(STV Inc.) Pete Jenior (Kittelson & Associates, Inc.)Thursday, March 7, 13
  • Library Low Accent Planting 33rd Street M er ry Grace m an Restoration sL an Church e Greenmount Avenue Canopy Barclay Avenue Street Schoolhouse Garden Trees Low Accent Planting 32nd StreetThursday, March 7, 13
  • Consider locating trees so that they frame views to Greenmount Credit: NDC Design Team Members Kristen Humphrey (Neighborhood Design Center) Edward J. Myers, P.E. (Kittelson & Associates, Inc.) Tilghman Shamer III, Assoc. AIA, LEED AP BD+C (Sanders Designs) Rudy López, Jr., Architect I (AECOM) Mandy Palasik, LEED AP BD+C, Associate AIA (Archplan Inc.) Mayra I. Filippone, RLA, LEED AP BD+C(STV Inc.) Pete Jenior (Kittelson & Associates, Inc.)Thursday, March 7, 13
  • Library 33rd Street M er Greenmount Avenue ry m an sL Barclay Avenue an e Giant 32nd Street Ace Waverly MarketThursday, March 7, 13
  • Library 33rd Street M er Greenmount Avenue ry m an sL Barclay Avenue an e Giant Schoolhouse Garden 32nd Street Ace Waverly Market: Existing Layout and CirculationThursday, March 7, 13
  • Library 33rd Street M er Greenmount Avenue ry m an sL Barclay Avenue an e Giant Schoolhouse Garden 32nd Street Ace Waverly Market: Waverly Commons ProposalThursday, March 7, 13
  • Library 33rd Street M er Greenmount Avenue ry m an sL Barclay Avenue an e Giant Schoolhouse Garden 32nd Street Ace Waverly Market: Potential Use of Sidewalk and Extension to GreenmountThursday, March 7, 13
  • Library 33rd Street M er Greenmount Avenue ry m an sL Barclay Avenue an e Giant Schoolhouse Garden 32nd Street Ace Waverly Market: Potential Layout to ConsiderThursday, March 7, 13
  • Library 33rd Street M er Greenmount Avenue ry m an sL Barclay Avenue an e Giant Schoolhouse Garden 32nd Street Ace Waverly Market: Potential Layout to Consider-ExpansionThursday, March 7, 13
  • Library 33rd Street M er Greenmount Avenue ry m an sL Barclay Avenue an e Giant Schoolhouse Garden 32nd Street Ace Waverly Market: Potential Layout to Consider-ExpansionThursday, March 7, 13
  • Library 33rd Street M er Greenmount Avenue ry m an sL Barclay Avenue an e Giant Schoolhouse Garden 32nd Street Ace Waverly Market: Potential Layout to Consider-ExpansionThursday, March 7, 13
  • Library 33rd Street M er Greenmount Avenue ry m an sL Barclay Avenue an e Giant Schoolhouse Garden 32nd Street Ace Waverly Market: Original ProposalThursday, March 7, 13
  • StreetscapeThursday, March 7, 13
  • Greenmount Avenue StreetscapeThursday, March 7, 13
  • Image: Courtesy Baltimore City Department of Transportation Greenmount Avenue StreetscapeThursday, March 7, 13
  • Concrete Brick Greenmount Avenue Greenmount Avenue Streetscape: Preliminary Concept (DOT)Thursday, March 7, 13
  • Gr een mo unt Av enu e Greenmount Avenue Streetscape: Preliminary Concept (DOT)Thursday, March 7, 13
  • e Venabl Ol reet dY d 3r St or 3 k Ro ad d St reet 32r Consider brick s t St reet paving for sidewalk 31 between Venable Gr Avenue and Old ee York Road nm ou ntA ve nu e Greenmount Avenue StreetscapeThursday, March 7, 13
  • Thursday, March 7, 13
  • Brick Greenmount Avenue Greenmount Avenue Streetscape: Brick OptionThursday, March 7, 13
  • Gr een mo unt Av enu e Greenmount Avenue Streetscape: Brick OptionThursday, March 7, 13
  • Concrete Greenmount Avenue Greenmount Avenue Streetscape: Scored Concrete OptionThursday, March 7, 13
  • Gr een mo unt Av enu e Greenmount Avenue Streetscape: Scored Concrete OptionThursday, March 7, 13
  • Thursday, March 7, 13
  • Potential Low Hedge/Ornamental Fence Low Planting/ Seasonal Color 33rd Street Greenmount Avenue 33rd Street and Greenmount Avenue: Long-Term PotentialThursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Potential Low Hedge/Ornamental Fence Low Planting/ Seasonal Color 33rd Street Greenmount Avenue 33rd Street and Greenmount Avenue: Long-Term PotentialThursday, March 7, 13
  • Infill 33rd Street Greenmount Avenue Infill Infill 33rd Street and Greenmount Avenue: Long-Term PotentialThursday, March 7, 13
  • Alternative: Frame Corner with Architecture Infill 33rd Street Greenmount Avenue Infill Infill 33rd Street and Greenmount Avenue: Long-Term PotentialThursday, March 7, 13
  • Typical Drugstore Footprint Infill 33rd Street Greenmount Avenue Infill Infill 33rd Street and Greenmount Avenue: Long-Term PotentialThursday, March 7, 13
  • Don’t Do This Parking Street Parking StreetThursday, March 7, 13
  • Greenmount Avenue Brentwood Street M er ry m an s La ne 32rd Street Pete’s 32nd Street StreetscapeThursday, March 7, 13
  • Lauraville/Hamilton Main StreetThursday, March 7, 13
  • Greenmount Avenue k Road Giant Old Yor 32rd Street Ace 32nd Street StreetscapeThursday, March 7, 13
  • 31st Street StreetscapeThursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Community BrandingThursday, March 7, 13
  • Brand Elements Typefaces Color Palette Logo MessagingThursday, March 7, 13
  • Brand StatementThursday, March 7, 13
  • What is Waverly? It’s that place around the corner. It is called by many names: Greenmount, The Road, Waverly Village. It is a Saturday market, a grocery, a hardware store, take out shops, places to get your hair done, a book store, a brewery, churches old and new. It is neighborhoods of all types intersecting in one place. It is storefronts and street scenes, houses that stand-alone or in rows, it is the bustle of traffic on foot, by bus, or in cars. It is real life in a real city.Thursday, March 7, 13
  • Who is Waverly? We are the quirkiness of Baltimore in an unassuming wrapper: rich and poor, black and white, old and young. We are people from here and people who chose here. We are writers and historians, rappers and radio personalities, old Colts, new Ravens and always Orioles. We are hardworking people.Thursday, March 7, 13
  • Where is Waverly? It’s where different neighborhoods intersect: Oakenshawe, Waverly, Better Waverly, Abell, Guilford and Charles Village come together here. It is where University Parkway angles into the grand boulevard of 33rd and where the Old York Road angles off Greenmount. Waverly is more than a dot on a map, it is a place where neighbors come together. For some it is the edge and edgy, for others it is the center and well centered.Thursday, March 7, 13
  • When is Waverly? Waverly is as old as the city when a simple road connected Baltimore to York. People farmed here, formed a church, and created a town. Waverly is Victorian Baltimore with painted ladies, angled roofs, ornate details, carved woodwork and stone. Waverly is legendary baseball and football in the shadow of stadiums now gone. Waverly is activist Baltimore where fights for equality took place next to bustling businesses on The Road. Waverly is now, still alive, still humming to the beat of the city, still movingThursday, March 7, 13
  • Why Waverly? Then Why? Why Waverly? The better question is why not Waverly. We have tenaciously held on to this place, it is real, it is authentic. It may not be on the regular tour, but if you round the corner, take a look at it again you will see a place moving ahead grounded in its history. This is Waverly, come at it from a different angle.Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • A DIFFERENT ANGLE a different angle A DIFFERENT ANGLE a different angle A DIFFERENT ANGLEThursday, March 7, 13
  • Ho? HAT? HEN? HERE? Hy?Thursday, March 7, 13
  • Marks the spotThursday, March 7, 13
  • come at it from a different angle SORTA AWESOME!Thursday, March 7, 13
  • Waverly Main Street Waverly Main Street WHEN? PROMOTIONS WHY? ECONOMIC RESTRUCTURINGThursday, March 7, 13
  • Thursday, March 7, 13
  • WMS Stationery package Jermaine M. Johnson 3124 Greenmount Avenue Baltimore, MD 21218 Office: 443-915-4599 E-mail: waverlymainstreet@gmail.com moving waverly forwardThursday, March 7, 13
  • Pocket FolderThursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13 g people, warmest welcomes, newest ideAS, and good ti mes. estin BAK ww
  • mes. THE FRESHEST, COOLEST, MOST AMAZING, COLLECTION OF ORGANIC VEGETABLES< DELICIOUS FO g people, warmest welcomes, newest ideAS, and good ti Fresh Cards I WAS BAKED / PICKED / MADE FRESH for you ON: www.32ndstreetmarket.org ODS, HOMEMADE CRafts, interestinThursday, March 7, 13
  • Market Poster FRESHThursday, March 7, 13
  • Wireless FREE RIDE THE WAVEThursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Sidewalk ArtThursday, March 7, 13
  • Thursday, March 7, 13
  • wayfinding ME to CO WEL A t n aEio tin esG nK L IADN io B TR at R inPA est DLIC iTn R C B oE PU tiEat N Cn FODes IN n ow w nt Do ic or Hist ng ki ParThursday, March 7, 13
  • Metal Pole Art HISTORIC FUN RETRO SMARTThursday, March 7, 13
  • Construction signage CAUTION We are becoming more awesome! come at it from a different angleThursday, March 7, 13
  • façade signage FRESH FACE It’s like our building’s getting its hair Done. come at it from a different angleThursday, March 7, 13
  • streetscape signage come at it from a different angleThursday, March 7, 13
  • Keep on top of the greenmount ave. streetscape with breakfast with the CONTRACTORThursday, March 7, 13
  • Parking metersThursday, March 7, 13
  • Thursday, March 7, 13
  • merchandiseThursday, March 7, 13
  • merchandiseThursday, March 7, 13
  • placematsThursday, March 7, 13
  • Historic walking tourThursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thursday, March 7, 13
  • Thank You!Thursday, March 7, 13