4x3 – 5mm Gutter
Date time, letting the
audience know when
the image was taken.
This is something that
doesn’t occur often in
Headline. This is
to the article, with it
being so big it’s also
created a lot of white
Drop text, this is
showing the start of
the sentence easy and
that it’s the start of a
Grids and margins
have been used to
create a frame for my
work and to help me
put things in to the
3x3 – 5mm Gutter
Headline, this will
attract the audiences
Strap line, this is
telling the audience a
little more about what
the article is going to
be about before they go
on to reading it.
Medium sized baseline
has been used, doing
this has made my text
look as if there is more
Grids and margins have
been used again to set
frames for my work and
un-able me to put
things in to the correct
Drop text has been
used to draw the
audiences attention to
a new subject.
6x6 – 5mm gutter
Header, this is informing
the audience again what
the article is about, it is
also leaving quite a lot
of white space on the
Drop text has been
used again in this to try
and gain the audiences
attention to the
beginning of the
The baseline for this
text is the same size
as the other text,
again making it look
as if there is quite a
lot of text, though this
may put some people
A boarder has been
used around the edge
of the image to create
more of a professional
To do my layouts I used InDesign, I found this software quite hard to use as it is different to other
things that I have used, like Photoshop, I found that it was more complicated when doing my
work, and it took longer to do than it would on Photoshop, overall though I think that it was quite
interesting to use as it was something different.
I used grids and margins in my work to create a frame for my work so that it looked neater, it also
helped me to put things in the correct placement. This enabled me to gain more of a professional
look when making my mock layouts, this is something that I will do in my last piece, as it helps to
make it look more formal as well.
For the text I used two columns, this gave my article more of a structured look too It, it’s also kept
my work portrait as well. This is what standard double page spreads will be like. I also used quite a
block-y font, which was serif, this means that the text I used didn’t have any flicks and it was quite
a masculine text, this may put the female audience off, so this is something that I would need to
consider when creating my final piece, depending on what the subject is I will have to take in to
consideration whether the font will be serif, quite a square font, or sans serif, which is a font with
flicks on the end of the lettering, which Is seen as quite a feminine font.
The headline that I have created is big and bold, this will get the audiences attention. The baseline
for my text is quick little, this makes the text look more dense as well.
I think that overall my work looks quite dull and boring because there isn’t really much going on
because they are only mock versions, in my final pieces I will make it so that there is more colour
too it rather than it mostly being just black and white, this would put me off reading the article as
Technically I don’t think that my work is very aesthetic either because all I had to do was copy and
paste text and drop images in to where the margins/grids where, I thin k that it could have been
more interesting if I had more time and also if this where a final piece.
I liked doing this version of layouts more because to me it looks
more aesthetically pleasing and it also looks more technical, I liked
the way that everything wasn’t really neat though it is at the same
time, the idea of things being cut in half and being in different
directions is more interesting to me because It gives you more to
look at, even though there is a lot of negative space, the
overlapping parts make up for it giving you a lot to look at.
The best parts of both pieces is how the text overlaps the images
because it looks as if the text has actually been written on to the
subjects skin, I think that it makes it look more interesting and
more in depth.
Here are my two layout’s for an event flyer, which I did again on Photoshop.
The black flyer I think is better because I used the grid’s properly to make it look neater, I think that this has worked well because
against the other one where I haven’t used the grid’s properly it looks more professional and as if there is more too it.
The blue flyer is good because It looks as if it has a lot of texture too it, but at the same time it isn’t as good because there’s quite a lot
of negative space and I feel with the colours that I have used it hasn’t really worked out very well as it all looks really rushed, using a
weird font has also made it look really small, though it’s the same size as the font on the black poster, this may be because the font on
the blue flyer has a lot of gaps in it and the black poster’s font is really big and bold.
I also like the reverse of the black flyer because it’s a different kind of negative space to if it was a white one, so to me I think that it
also helps to look more professional, it also stands out to the audience more because the text is white rather than black and the
contrast of the two together works well. For the black poster I only used two colours, whereas for the other poster I used three
complimentary colours, this didn’t work so well because it looks childish.